Kontera Sponsors HP Enterprise Marketing Event

August 22, 2013


Here at Kontera we’re known for our “hands on” customer service and that was especially true at the HP View Live Biennial Marketing Meeting in Miami August 12-14.

The invitation-only event gathered 175 HP Enterprise managers and executives, and Kontera was proud to be a sponsor and included in the Expo portion of the conference. Seeking to add a little R&R for the HP employees, Kontera brought two masseuses to our booth, and their presence was even more appreciated after all of those long plane rides and working sessions. There was also a raffle and guests to the Kontera booth left with a very stylish Kontera branded USB drive.

While people were waiting for their massages, Kontera’s VP of Sales West, Denise Clemetson and Director of Advertiser Marketing, Debbi Dougherty, were on hand to showcase Kontera’s existing partnership with HP, along with our content marketing platform and media platforms. Kontera offers a variety of ad features, content capabilities, mobile and tablet opportunities and the response was huge, with many marketers wanting to learn more, in particular looking to set up live demos of our content marketing platform.

A big thanks to HP Enterprise for inviting us to participate, and of course for holding the conference in Miami ;)   We had a great time and look forward to deepening the HP/ Kontera partnership in the weeks and months ahead.

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Categories: Conferences & Events, Inside Kontera

The Technology of Tomorrow: Innovation Day at Kontera

July 08, 2013

Take one of the brightest R&D departments in Israel, mix in a little friendly competition, and what do you get? It turns out another successful Innovation Day.

Innovation Day is a tradition where Kontera’s crack squad of developers, group leaders, and project managers put aside their wide range of normal responsibilities, to focus for a single day on creating Kontera’s next great technology innovation. While one day might not seem like a lot of time, inspired ideas have a quick turnaround time at Kontera. Also, there’s a large supply of coffee in break room.

Separating into 5 different teams, R&D got to work on their respective concepts, stopping only for sandwiches and a falafel lunch. Everyone was completely locked in on their projects, and it was well past midnight, before the last programmer went home for the night.

When everyone reconvened the next morning, it was time to present. While the actual content of the projects is still top secret, we can say that Iana Iasiello, Kontera’s Senior Director of Media Products was visiting from San Francisco, and so fleshed out were the presentations that she was able to follow them despite not speaking Hebrew.

The three judges, CEO Yoav Shaham, Executive Vice President Assaf Henkin, and Itai Brickner, the Vice President of Research & Development were extremely impressed with all of the presentations, but did single one team for special recognition.  Congratulations to Efrat Blaier, Amir Alfandary, and Eran Levi on being named the winners!

In addition to receiving a professional presentation seminar, each member of their team was rewarded with a brand new iPad Mini. In fact, in a surprise twist, all of the participants were given an iPad Mini, both for their hard work on Innovation Day and in recognition of their valued contributions in general. Congrats to all!

A number of the proposals from the last Innovation Day were implemented in the weeks and months that followed, and it appears that will again be the case. We look forward to rolling out these great new features to the publishers, advertisers, and other marketing professionals that are part of the Kontera family.

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Categories: Inside Kontera

Kontera Speaks at the Corporate Social Media Summit

June 13, 2013

The coolest place to be Wednesday was The New Yorker Hotel, and we’re not just talking about the freezing temperature in the ballroom.

Kontera is very proud to have sponsored The Corporate Social Media Summit, a two day conference held June 12-13; to discuss marketing response, corporate decision making, enhanced innovation, and improving customer loyalty. The conference brought together over 300 high level social media professions, including such distinguished speakers as Jeff Feldman, Director of Strategy at Adobe; Michael Donnelly, the head of Digital Marketing at MasterCard; Bob Stuart and Joseph Eckroth, the CMO and Chief Innovation Officer respectively from Hertz; Victor Reiss, Director of Digital and Social Media at FedEx; and Bill Tolany, Senior Director of Marketing and Integrated Media at Whole Foods.

Their panels were full of valuable insights, including the Hertz team pointing out that customer service on social is one of the most effective means of marketing you have, and Michael Donnelly of MasterCard explaining how the history of payments have moved from units of matter to units of trust. Jeff Feldman also had a particularly salient point, wryly observing that the ROI of using social media is that your company will still be around in 5 years.

Other speakers included Kontera’s own Executive Vice President of Products, Assaf Henkin, who together with Matt Petitjean from Automatic Data Processing and Sagar Jethani from Premier Farnell, led a session about effective content marketing. It was a lively conversation, and quite a few jaws dropped when Assaf shared a statistic about how Millennials are switching devices 27 times per hour.

Overall, it was a convention full of actionable takeaways for marketers and a great opportunity to exchange ideas with some of the leading voices in social media marketing.

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Categories: Conferences & Events, Online Advertising Industry

Kontera Hosts Agency Dance Party Workout

June 12, 2013

Workout? Dance party? Rooftop happy hour? The “Get Fit with Kontera” event was all three! On June 4, Kontera employees, 305 Fitness instructors and teams from Starcom Mediavest, iProspect, Maxus, Mediacom, Ogilvy, Carat & Targetcast all got together for a cardio-dance workout at Ramscale Studios.

In a beautiful venue overlooking the Hudson River,  dance music pumped from a DJ booth and a room full of women lunged, jumped, danced, and sang their way through an exhausting session. 305 Fitness instructors were all over the room, keeping the energy up and the crowd moving, as the tired but enthralled participants pushed themselves to the end.

After almost an hour of nonstop movement, a sea of flushed but happy faces made their way outside onto the roof deck. They enjoyed a beautiful sunset and extraordinary view of downtown Manhattan. Guests were treated to freshly made smoothies and wraps. Cold white and blush wines were also available as a post-workout treat.

Many of the participants were surprised at how intense the workout was, but they were all smiles at the end of the night. Lauren Tallody of Targetcast said, “I had a blast during the workout and especially after with the amazing view and snacks”! Everyone walked away with a Kontera tank tops & a free workout at 305 Fitness’ main studio space, not to mention some sore muscles and a good night’s sleep!

Thanks to all those who came out to “Get Fit with Kontera”!


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Categories: Conferences & Events, Inside Kontera

Kontera Israel’s Belated Trip To The Beach

May 05, 2013

It’s an annual tradition within Kontera Israel that we kick off summer with a trip to the Herzliya beach, which is a five minute drive away from our offices. However the amount of rain in Israel was at a ten year high this year, and while overall that’s great news, it ended an eight year drought, the unexpected downpour did mean our trip to the beach needed to be delayed by a month.

But April showers bring May flowers, and with that for once being applicable to Israel, once the weather did clear up, the beach looked more beautiful than ever. With parasailers floating high in the sky above us, and a mix of tourists and Israelis with young children mingling in the already warm Mediterranean Ocean, we watched as a strong glare slowly transformed into a beautiful sunset.

Life is just more fun with a little bit of sand between your toes, and we shared some great food and even better company. Welcome back, Summer!

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Categories: Inside Kontera

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