At Kontera, we’re seeing a steadily growing substantial increase in CPG advertising on our network. You might be wondering, what is CPG?
CPG stands for Consumer Packaged Goods, and can be anything that is packaged for sale at the consumer level. Going through your neighborhood supermarket, you see CPG products all around you –ranging from sun-screen and toothpaste, salad dressing, breakfast cereal, to music CDs, socks and coffee makers.
Then you might think to yourself – well, that’s interesting that CPG companies are interested in Kontera, but what does this mean for me?
It’s a good thing you’ve asked! CPG brands are amongst the most recognizable brands in the world, with some of the largest advertising budgets out there. Have you heard of Kellogg’s, Dove, Rice Krispies, Snapple, Arm & Hammer, and Welch’s?
Well, of course you have! And now you can increasingly see them using Kontera’s In-Text advertising solutions.
As a publisher, this means more big, reliable, household name advertising on your website. Big brands mean big business – with quality creative, higher CPC and better overall relevance and user engagement.
Check out some of our popular CPG ads on our new Gallery page »
What do CPG advertisers look for? In a word, quality. If your site has quality content focused around lifestyle, recreation, fashion, family, shopping, home improvement, etc., then you may see some of our CPG ads come to life on your site.
In summary, advertisers and brands alike are increasingly recognizing the quality and effectiveness of In-Text advertising as a method to share the word about their CPG products. So; eat your cereal, brush your teeth, freshen your underarms, and quench your thirst, with the confidence that your favorite brands are using Kontera’s In-Text ads to relay their brand messaging.
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