It was once stated that five percent of marketers make things happen while ninety five percent wait for things to happen. The question is always, How? How can one make things happen? Or rather, in an industry that changes at super-speed, how does an online marketer know the best next move that will yield the desired results?
Our very own Bryan Everett, Senior Vice President of Sales and Business Development, has some enlightening things to say about the best next move. In an article published in iMedia Connection, Bryan sheds light on the online advertising industry today while emphasizing how publishers should approach the advertising ecosystem. “The days of only running banner ads are history.” Bryan says, “Now a publisher can run AdSense, in-text ads, video and text ads, banner ads, text links, rich media and more, protecting themselves from a downturn in one of the ad platforms… “
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