Tips and Tricks to Optimize ContentLinks™ for Your Site

November 01, 2007
Update: Aug 4, 2008- Since this post was written we’ve added many new services and features to enhance ContentLink ads.  Read about them here.

Did you know there are ways to customize ContentLinks™ to your website?

We try our best to make the default settings for ContentLinks™ sensitive to the needs of both site visitors and publishers. Still, we know that to expect one setting to fit our growing number of publishers is impossible. Websites, like people, have a personality. Each has its own look & feel, good days and bad days, needs and moods that abide topeople.gif trends. Considering this, it is not surprising that each site has its own stronger and weaker points which are quite different than its neighbor. Where do we come in? We make sure ContentLinks™ can adapt and help to express the individuality of each site.

Here are a few things you may not know about optimization of ContentLinks™:

  • You can block a keyword or an advertiser you wish not to see on your website. Simply send an email to with a list of the words or advertisers you would like to exclude, and we will be glad to take care of it for you. If it is an advertiser, please be sure to include the exact URL, otherwise the change may not go through correctly.
  • Use Filter tags and Zone tags to control the areas on a page where links appear. You can exclude ContentLinks™ from the sidebar, for example. To find out more about Filter tags and Zone tags, visit here.
  • Change the color of links! As we said before, each site has its own character and mood swings. Play a little with the color of links to find out which color brings the best results to your site. Some sites work best with links that stand out and others work better with links that match the text. There’s no exact formula for this but from our experience, links that catch the eye usually generate more clicks. Try for yourself and see. To make this change locate this line in your site code:
    var dc_AdLinkColor = ‘blue’ ; and enter a new color or a hex code within the ‘ ‘ parameter. Example: for orange links change the line to: var dc_AdLinkColor = ‘orange’

    Follow this link for a Hex Color Chart and don’t forget to monitor the CTR after making the change to ensure that this color does the job best!Recall that ContentLinks™ are In-Text ads. This means that the more textual content you have on your site, the better :-)
  • We offer plugins for quick implementation of ContentLinks™ for WordPress, Drupal and Joomla users.  Find out more.
  • Want to add your ContentLink tag to
    No need for additional plugins. Follow these steps for quick implementation. Optimization Success
    We are working constantly to expand the possibilities of ContentLinks™ and to allow you more control of your settings. In the meantime, use these tips for optimization and get the most out of your in-text advertising.

Tags: , , Categories: About Kontera Ads, In Content Advertising, Optimization, PPC Advertising

24 Responses to  “Tips and Tricks to Optimize ContentLinks™ for Your Site”

  1. R Malathy says:

    Please convey more tips

  2. R Malathy says:

    Please give some easy steps to follow and to earn money as early as possible.

  3. R Malathy says:

    The tips are good and I will try to follow it.

  4. mika says:

    Thanks Malathy,

    We are glad to offer optimization tips. You can find more in the Optimization category in this blog- have a look at our new plugins :)

  5. Jaxter says:

    nice Tips ready to follow the tips and earn right! :D
    am so glad to be in Kontera!

  6. mika says:

    Glad to hear it! We have much more to tell with a new publisher center coming out. Stay tuned…

  7. Anthony says:

    I signed up for Kontera and received an email with login link…that link is not working; anyone have the longin link for publisher.?

  8. Edward says:

    Just signed up for Kontera, looking forward to earn more $$$!

  9. vincent says:

    just signed in for Kontera. any suggestions how can i put those context link in

  10. Tamer Elzein says:

    Hi Mika,

    These optimization options are perfect! Thanks for making them available.

    Any news on the Publishers Center? :-)

  11. Au Pair says:

    very nice web site. My English is not so good, so I do not understandt it well, but it seems very good. Thanks

  12. mika says:

    Hi Tamer,

    I’m glad you find these tips useful. We are still working to bring the Publisher Center to the next level. Updates will follow…:)

  13. Larry Johnson says:

    Thanks for the tips.
    This is way neater than snuff, and it’s fun too!
    Kontera has the best advertising format hands down.

  14. Lambodar Sahu says:

    Thanks for the tips. It will help me for optimization of my sites very well.

  15. isaac says:

    pls somone should help me i want to earn money on this site, am just a new publisher here

  16. mika says:

    Hi Isaac,

    You can use the tips here to optimize your ContentLink Ads :) This is one of the first moves towards increasing your site’s income.
    Good luck and don’t hesitate to contact us with any questions.

  17. Sunnyboy says:

    Thanx for the tips, also just signed up for Kontera and so far it proved to be the best way to make some $ online

  18. Emamnuel Concepcion says:

    hi Mika, Thanks for the tips it help a lot on my blog site, but I have not tried it on my asp driven site, will it be the same or will it have aby affect my site. thanks again. Hope to hear from you soon, my email is

  19. Fran says:

    I put my link on the website but nothing shows up. What is the time it take for them to ?start appearing

  20. says:

    Excellent tips. Blending the link colors into the page is definitely a plus. Looks like an ordinary link.

  21. I got accepted by Kontera says:

    [...] More optimization tips Visit Kontera’s Knowledgebase and the Official Kontera Blog [...]

  22. Fatcow Coupon says:

    Thanks a lot for the informative post. I have wondering if you make money from pay per post too? I heard that is not bad for a good pagerank blog.

  23. digits says:

    Thanks 4 the tips.

  24. Sathesh Bm says:

    Implemented Kontera on my site ! :)

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