An article in MediaPost Publications presents a great overview of the online marketing industry and its ever changing trends. Bryan Everett, our Senior Vice President of Sales and Business Development, has some interesting points to make about marketing, PPC advertising, In-Text and Henry Ford…
“Henry Ford is commonly reputed to have made the statement ‘Any customer can have a car painted any color that he wants so long as it is black’. Though Google AdSense has certainly become the ‘new black’ in the last few years, marketers now have a lot of online advertising alternatives that often generate a comparable, and sometimes stronger ROI. While I am not advocating that marketers drop AdSense of course, I believe marketers would benefit by taking a look at some of the other options now available in the marketplace. Here are some of the key reasons to diversify…”
Tags: adsense compatible, contextual ads Categories: In Text Advertising, PPC Advertising
I can’t agree more, and even blogged about this a few months ago. Not only is it ‘dangerous’ to rely solely on any one income source, Adsense can be particularly risky. having a secondary income stream not only diversifies your earnings but it increases your overall earnings at the same time.
Yeah, putting all your eggs in one basket is never good!
I love your blogroll, just wish my blog was in it