ContentLink™ in the Web 2.0 Era

By Vered Avrahami

Surfing the web with the aim of finding a standard definition for the term “Web 2.0” produces an abundance of information revolving around this issue. The one thing everyone seems to agree on is that this is the “User Generated Content” era. Blogs have a devoted readership, Forums have become a trustworthy resource for necessary advice, and users often spend as much time interacting in their Online Communities as they do with their friends. People spend longer hours online and this time is utilized for consuming information of personal value and interest. Our Internet experience has become personalized.

Publishers devote a great deal of time and effort to meet this trend. A great deal of attention is invested in the various aspects of managing a successful web site or a blog. These aspects include constant production of interesting new content, creation and maintenance of eye-catching design, traffic building and more. All this time and effort should rightfully be translated into income and therefore publishers usually divide their web-page real-estate between content and advertising. All this considered, has online advertising evolved to suit the market demand of the web 2.0 era? We believe that ContnetLink™ has.

The online advertising ecosystem is comprised of advertisers, publishers and users and ContentLink™ has proven beneficial to them all. Our technology enables advertisers to maximize their ROI while ensuring a high level of relevancy between keywords, ads, content and the user’s frame of mind. ContentLink™ provides users with information that is relevant to what they were searching thus enriching their user-experience. ContentLinks™ unique attributes enable it to achieve all the above while preserving publishers’ complete control over their sites. ContentLink™ simultaneously addresses the needs of all the members of the online advertising ecosystem – isn’t that the very essence of a Web 2.0 ad platform?

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