Welcome to another interview in our series Kontera’s Backstage Pass. In this series, we hope to achieve an inside look at Kontera’s services, products, and developments, from those who know it best, the people working day by day to push Kontera’s backstage happening.

Today we interview Neta Shaked, a Kontera Account Manager. Neta has a busy schedule but I managed to catch up with her long enough to get some interesting information on her daily interactions with Kontera’s publishers.

Please describe your work as a Kontera Account Manager.

As an account manager I monitor a publisher’s results as well as our ContentLinks™ integration on their websites. I am doing whatever possible to maximize a site’s revenue and to customize our product to the publisher’s needs.
We live in fast times, the online world is constantly advancing and websites keep developing and changing. Add to this, the fact that Kontera’s ContentLink is being upgraded at close intervals, with features added and relevancy increased.
So, as an account manager, I follow on all these changes and make sure our ContentLinks will match perfectly to a site’s needs.

What are two most frequently asked publisher questions?

One of the questions I get asked most is: “what can be done to optimize“?
I think this is one of ContentLinks greatest strengths. Unlike other In-Text ad services, Kontera’s ads are customizable. Optimization can be performed on several levels. We do much backstage work to maximize ad relevancy and configure the best ad density per page. There are also many changes publishers can perform on their own, such as changing the links color, defining the exact analysis area, and much more.

Other most common questions have to do with Kontera’s payment procedures. The answer is simple, publishers can get paid by checks, wire or Paypal. With the new Publisher Center which is coming out soon, publishers will be able to update the settings themselves and change their own payment methods with a few simple clicks.

Is there a message you would like to send out to site owners who are thinking of joining Kontera?

Yes. Don’t be afraid of In-Text. The increasing popularity of In-Text Advertising is indicating that there is a growing taste and need for it. A few years back, In-Text was very new and so, many sites felt unsure about trying it. These days we are seeing a great change as many users have grown accustomed to In-Text and view it as a helpful tool. As a result, I receive many responses from satisfied publishers who are seeing the power of In-Text as a way of making information more accessible, while serving as a valuable revenue source.

This entry was posted on Thursday, January 10th, 2008 at 8:33 am and is filed under In Text Advertising, Inside Kontera, Interviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.