On PPC Advertising and Kontera’s In-Text

By Vered Avrahami

One of the many great things about the online industry is that every publisher, regardless of size, can generate revenues from his web site or blog. To be an online entrepreneur, you don’t need years of experience or academic degrees; you don’t have to be a marketing expert, a confident webmaster or an advertising wiz; the only thing you are required to do, is to explore the various PPC Ad formats and contextual Advertising methods out there, and sign with the ones that are best suited for your website’s content and overall design. Naturally, we all have our preferences.

As internet users, we are accustomed to the idea that the web’s speedy development, along with free access to reading material, necessitate that a page’s real-estate be divided between content and advertising. We have also learned that advertising could complement content, by providing additional information, tailored to fit whatever it was that we were reading about. As part of our everyday online experience, we have all clicked on an eye catching banner, or on a text advertisement, one of the forms of contextual ads. The newest kid in the PPC advertising block is In-Text Advertising. Kontera’s In-Text advertising preserves the advantages presented by other forms of advertising while introducing new benefits to publishers, advertisers and users.

Kontera’s ContentLinks™ change the rules. In the past when a publisher was interested in increasing his advertising revenues, he was required to allocate additional web page “real estate” for ad placement. This action could potentially impair his content and deter users. With Kontera In-Text, a publisher’s ad-inventory is as vast as his content, since every word could serve as an opportunity for advertisers to communicate with their audience.

With ContentLinks, publishers are granted control over the placement and number of PPC In-Text ads inserted in their content. Publishers are also able to customize the color of the double-underlined Keywords, in order to differentiate them from regular links, and assure that they match the website’s design. These characteristics of Kontera In-Text Advertising guarantee that the publisher remains the decision maker regarding his site’s attributes.