By Mika Tal

I’m no search engine expert but there are a few basic things anyone who’s ever launched a site knows about increasing its popularity. Golden rule number 1: on the web- your presence largely depends on the level of attention search engines decide to invest in you. We also know well there’s much that can be done to encourage search engines to notice your site. For Kontera publishers, the good news is that while improving your search engine rankings, you improve your ContentLink results- and not only for the simple reason of traffic increase.
Here are a few ways in which your SEO efforts improve your ContentLink results.

1. Search engines love text rich sites. In fact, the ultimate search engine friendly web-page contains 250-500 words.
   This is great news for ContentLink ads. The ideal environment for ContentLink ads is a text rich site. Think of a text rich site as fertile ground for In-Text ads to thrive on. Part of the reason being that the more text a site has, the greater the selection and the number of ads that our relevancy engines can display. Optimizing your website for search engines increases your ranking while enhancing your ContentLink results.
2. Including within your content keywords that are relevant to your users. You are more likely to be noticed by search engines when your webpage contains contextually related keywords. Contextually related keywords give search engines the idea of what your site is all about. So for example, if you use words such as herbs, plants, flowers and fertilizer, you’re probably writing about gardening. Similarly, when a publisher signs up with Kontera, we determine the site’s category in order to target ads which are most relevant according to our contextual advertising technology.
   Relevant keywords are the pillar stone of your SEO efforts. Search engines look for those words that are most relevant for your users. By targeting keywords, you can direct your readers to the most relevant pages on your site, forum or blog. Highly targeted content leads to higher conversions and better visitor experiences.
   Similarly, Kontera’s ContentLinks searches for relevant keywords within your content in order to match it with the most relevant ad. Our engine analyzes the text on your site in order to figure what your content is all about. Within seconds, keywords are selected according to relevancy, click-through rates and revenue potential. These parameters are set to bring the most targeted, highest paying ad to your site. Considering this, optimizing your content for search engine purposes simultaneously optimizes your site for Kontera’s relevancy engine.
3. So what’s the number-one tip for search engine ranking? Fresh Content. Search engines like websites that are frequently updated with fresh, unsullied, content. This is part of the dynamic search engine- webpage relation. Luckily, Kontera’s ContentLink are dynamic ads that bring the most relevant results at real-time. It does not matter how often you update your site’s content, Kontera’s engine analyzes and matches ads to your site each time a visitor enters.

This entry was posted on Tuesday, February 12th, 2008 at 10:53 am and is filed under FAQs, Optimization, In Text Advertising, About ContentLinks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.