By Vered Avrahami

Oscar night is right around the corner. It offers an enjoyable mixture of exciting film making, brilliant acting performances, stars strolling down the red carpet, and lots of on and off screen drama. Since we believe Kontera’s In-Text Advertising is very similar to product placement in movies, this is a great opportunity to explain why. Product placement basically means showcasing an advertiser’s brand as an integral part of a movie’s storyline and setting. A recent example can be found in the popular monster flick “Cloverfield”. A prominent manufacturer’s cell phones were an integral part of the plot, as the film’s lead characters were trying to escape the latest attack on NYC. “Cloverfield” served the featured cell phones well, but the cell phones returned a favor in promoting the film’s narrative.

Our ContentLink ads complement a website’s content in similar way: providing users with information which is relevant to the content of the webpage they are viewing. With ContentLinks, advertisers display their marketing messaging to potential customers that are engaged with topics related to that message. Kontera publishers enjoy numerous benefits, and inline with the beginning of this post, we were looking for a clip from an Academy Award winning movie to describe them.

Since Hollywood is not making films about heightened relevancy, improved customization options, and real-time page-analysis, we decided to bring in something short and to the point…

Take a look at this clip from a 1996 Academy Award winner:

This entry was posted on Tuesday, February 19th, 2008 at 4:13 am and is filed under PPC Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.