By Vered Avrahami

Introducing a taste of Kontera’s live advertising campaigns:

As of last night a Google search query for the term “advertising” yields some 1,010,000,000 results, if you’ll check it again now, the number will probably be higher. Advertising is everywhere, and can no longer be referred to as mere “sponsored messaging”; it has evolved and now offers consumers plenty of added-value.

The ads featured during the Super Bowl for example have their own devoted fans, and for a good reason. They are extremely creative skits, featuring A-list celebrities, and to say it out front – they’re fun. Ads introduced us to many memorable characters, my personal favorites being the Taco craving Chihuahua and the wireless company’s “can you hear me now?” guy. We all use witty ad slogans and catch phrases in everyday conversations – anyone forget the “Wazzup” beer campaign?

These are all examples of successful TV ad campaigns, but advertising online is where the future lies. Kontera’s In Text Ad Program presents a win-win situation for all members of online advertising ecosystem and we manage to do it, if to quote our very own slogan, by: Creating In Text Relevance.

Kontera lives up to the slogan’s 3 part promise. ContentLink ppc ad units guarantee maximum creative flexibility as they can include text, logos, video, audio, flash animations, and interactive forms. ContentLinks are placed where users’ attention is focused, within the text. And finally Kontera’s advanced technology ensures that the ads will be highly relevant to the content in which they’re featured, so ContentLinks simultaneously provide added user-value and a particularly well targeted advertising campaign. See for yourself.

This entry was posted on Thursday, February 28th, 2008 at 5:57 am and is filed under PPC Advertising, In Text Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.