Already enjoying the benefits of Kontera? Invite your friends to join the party. You’ll receive a $25 bonus from us for each friend who becomes an active Kontera publisher. So why not spread the word? Telling your friends about Kontera’s contextual advertising has never been easier:

1. Log into Kontera’s Publisher Center using your user name and password
2. Select “My Account” tab and click on “Invite a Friend”.
3. Type in your friends’ names and send away.Your friends will sign up through the link on your email.
4. Make sure your friends sign up using the same email address to which you sent the message.

You will get a $25 bonus for every friend you bring who reaches 50,000 page views within 60 days of sign up.

Can’t wait to meet your friends!

See “Invite a Friend” Terms & Conditions

We’re proud to participate at ad:tech on April 15-17. And this time at Kontera’s hometown, San Francisco!

ad:tech is a great opportunity for brand marketers, advertising agencies and online publishers to meet under one roof. We invite you to meet us at our booth # 6277, right near the Café and Wifi Lounge.

We’ll be there to show, introduce and get your feedback on Kontera ContentLinks™ and on our new Hybrid.

Join us for Happy Hour!
Tuesday, April 15th at 4 pm
Come by our booth, meet the team and join a raffle for a chance to win an iTouch.

Looking forward to seeing you there

Find out more about ad:tech San Francisco

We are very proud to announce the launch of our latest innovation - the Kontera Hybrid. The Kontera Hybrid utilizes the company’s technology, which is powered by over a dozen In-Text technology patents pending, to deliver contextually relevant content and advertising in a single unit.

What is the Kontera Hybrid?
Kontera Hybrid is a publisher tool designed to increase user involvement, engaging users where they are the most active – within the content. The Kontera Hybrid is a completely customizable, In-Text media layer that simultaneously displays relevant content alongside advertisements. The Hybrid layer enhances a webpage by presenting links to related content, videos, and images alongside advertisements in one cohesive unit. The Hybrid layer is launched upon a user mouse-over on a highlighted keyword within a webpage, thus increasing user engagement and site interaction.

How does the Kontera Hybrid Work?
Kontera´s patent-pending technology and proprietary algorithms thoroughly analyze each webpage to determine its topic, extract relevant Keywords, and determine which other pages within the website are thematically related to it. This real-time analysis determines which Keywords within a page’s content will be highlighted and, upon user mouse-over, will launch the Hybrid layer. The system also simultaneously selects and adds links to related content to be featured within the Hybrid’s layer.

The Kontera Hybrid enables publishers to select the source of the articles displayed within the layer, either by re-directing users to other sections within the website or by providing links to related articles from other online sources. In other words, the Kontera Hybrid helps you direct traffic where you want it to go.

The Kontera Hybrid’s advanced capabilities and multi-faceted layer encourage greater user engagement rates with publishers’ ads and content, resulting in a 20% increase in page views among publishers benefitting from the Hybrid.

Publisher Benefits of the Kontera Hybrid:
• Enhanced user engagement
• Related articles and videos
• Increased page views per user
• A means to move traffic within your site/network
• Additional premium advertising inventory

When and where can I see the Kontera Hybrid in action?
The Kontera Hybrid was launched on Monday, March 17, 2008. To see the Hybrid in action please visit Men’s Fitness at www.mensfitness.com/fitness/ab_exercises/136

The Hybrid is currently available to select publishers, to be considered for the Hybrid, please email us at publishers@kontera.com

To learn more please visit our website Kontera Hybrid

There are many small yet essential decisions in life: paper or plastic, what color kitchen set to buy, where to place ContentLinks on your website’s page…

Well we can’t help with all the above but when it comes to ContentLink ads, we can make a few useful recommendations.

Since ContentLink ads work best on rich text sites, the more textual content your site contains the better. The best area for ContentLinks is where the most relevant content is concentrated. In most sites, this is the top of the page. Remember to make sure that this area is not controlled by Zone or Filter tags, these are used to block ContentLinks from appearing on certain areas of the page.

In some cases, such as forums, the most recent entries are at the bottom of the page. To assure highest relevancy for your forum site, make sure ContentLinks appear in the bottom part of the page.

At least we got one thing off your mind

In the spirit of Kontera’s BackStage Pass, we invite you for a visit to our San Francisco office. 

Working in Kontera is an amusing experience…this we all agree on.  A few weeks back we came up with the idea to document and share something of this experience with our partners and friends.  And so a bunch of us decided to make a video depicting a day in the life of Kontera.  We meet you online daily, now is our chance to say hello to you live…

We are excited to take part in the iMedia 2008 Breakthrough Summit in March at Rancho Mirage, California.

The summit is a great opportunity to tackle the full range of issues around employing “breakthrough” emerging media such as broadband video, mobile marketing, social networks, virtual communities and in-game advertising. Best expressed by the hosts of the event: “The goal is to create a program that not only provides targeted, actionable insight on the industry’s current issues, but does so in a way that encourages all attendees to participate and contribute to the dialogue”. And so we ready ourselves for a massive brain-storming event…

Kontera will be sponsoring a luncheon open to all attendees of the Breakthrough Summit on Tuesday, March 18th from 12 – 1:45 PM. The luncheon will provide a networking opportunity followed by lunch and a 30 minute presentation on the evolution of interactive media- “Pachinko Economics”, by David Scott Carlick, Managing Director of Vantage Point Venture Partners.

Looking forward to seeing you there.

Find out more about the 2008 Breakthrough Summit, March 16 – March 19, Rancho Mirage, California

We said before that when our partners talk we listen. We love getting your feedback and find it to be a great resource in helping us improve our products and services. That’s why creating and maintaining communication channels with you are particularly high on Kontera’s priority list.

This blog, the Publisher Center and our newly added KnowledgeBase are all meant to be exactly that – a two way communication channel.

Take the Knowledgebase as an example. The feedback provided by the thousands of Kontera publishers who visited it, has helped us identify the frequent questions encountered while employing ContentLinks™ and managing your account. The result on our end is a constant update of the Knowledgebase with new information.

One of the most frequently accessed Knowledgebase articles is “How do I add a new site to my existing Kontera Account?” and so we thought to answer it here as well. Adding another site to your Kontera account is easy. In fact it’s a process that can be summed up in three words send - receive - add. And here’s how:

Use the help tab in your account in Kontera’s Publisher Center and send us an email listing the site domains you want added to your network. We will review each site and create up to 5 new sets of tags for you at a time. Upon receiving the new tags, you can immediately add them onto your site’s template directly before the closing body tag </body> of your source code.

Have you visited the Knowledgebase? Have a question that wasn’t included in it? Let us know and we’ll gladly add it.

Send it to blog@kontera.com