Already enjoying the benefits of Kontera? Invite your friends to join the party. You’ll receive a $25 bonus from us for each friend who becomes an active Kontera publisher. So why not spread the word? Telling your friends about Kontera’s contextual advertising has never been easier:

1. Log into Kontera’s Publisher Center using your user name and password
2. Select “My Account” tab and click on “Invite a Friend”.
3. Type in your friends’ names and send away.Your friends will sign up through the link on your email.
4. Make sure your friends sign up using the same email address to which you sent the message.

You will get a $25 bonus for every friend you bring who reaches 50,000 page views within 60 days of sign up.

Can’t wait to meet your friends!

See “Invite a Friend” Terms & Conditions

We’re proud to participate at ad:tech on April 15-17. And this time at Kontera’s hometown, San Francisco!

ad:tech is a great opportunity for brand marketers, advertising agencies and online publishers to meet under one roof. We invite you to meet us at our booth # 6277, right near the Café and Wifi Lounge.

We’ll be there to show, introduce and get your feedback on Kontera ContentLinks™ and on our new Hybrid.

Join us for Happy Hour!
Tuesday, April 15th at 4 pm
Come by our booth, meet the team and join a raffle for a chance to win an iTouch.

Looking forward to seeing you there

Find out more about ad:tech San Francisco

We are very proud to announce the launch of our latest innovation – the Kontera Hybrid. The Kontera Hybrid utilizes the company’s technology, which is powered by over a dozen In-Text technology patents pending, to deliver contextually relevant content and advertising in a single unit.

What is the Kontera Hybrid?
Kontera Hybrid is a publisher tool designed to increase user involvement, engaging users where they are the most active – within the content. The Kontera Hybrid is a completely customizable, In-Text media layer that simultaneously displays relevant content alongside advertisements. The Hybrid layer enhances a webpage by presenting links to related content, videos, and images alongside advertisements in one cohesive unit. The Hybrid layer is launched upon a user mouse-over on a highlighted keyword within a webpage, thus increasing user engagement and site interaction.

How does the Kontera Hybrid Work?
Kontera´s patent-pending technology and proprietary algorithms thoroughly analyze each webpage to determine its topic, extract relevant Keywords, and determine which other pages within the website are thematically related to it. This real-time analysis determines which Keywords within a page’s content will be highlighted and, upon user mouse-over, will launch the Hybrid layer. The system also simultaneously selects and adds links to related content to be featured within the Hybrid’s layer.

The Kontera Hybrid enables publishers to select the source of the articles displayed within the layer, either by re-directing users to other sections within the website or by providing links to related articles from other online sources. In other words, the Kontera Hybrid helps you direct traffic where you want it to go.

The Kontera Hybrid’s advanced capabilities and multi-faceted layer encourage greater user engagement rates with publishers’ ads and content, resulting in a 20% increase in page views among publishers benefitting from the Hybrid.

Publisher Benefits of the Kontera Hybrid:
• Enhanced user engagement
• Related articles and videos
• Increased page views per user
• A means to move traffic within your site/network
• Additional premium advertising inventory

When and where can I see the Kontera Hybrid in action?
The Kontera Hybrid was launched on Monday, March 17, 2008. To see the Hybrid in action please visit Men’s Fitness at www.mensfitness.com/fitness/ab_exercises/136

The Hybrid is currently available to select publishers, to be considered for the Hybrid, please email us at publishers@kontera.com

To learn more please visit our website Kontera Hybrid

There are many small yet essential decisions in life: paper or plastic, what color kitchen set to buy, where to place ContentLinks on your website’s page…

Well we can’t help with all the above but when it comes to ContentLink ads, we can make a few useful recommendations.

Since ContentLink ads work best on rich text sites, the more textual content your site contains the better. The best area for ContentLinks is where the most relevant content is concentrated. In most sites, this is the top of the page. Remember to make sure that this area is not controlled by Zone or Filter tags, these are used to block ContentLinks from appearing on certain areas of the page.

In some cases, such as forums, the most recent entries are at the bottom of the page. To assure highest relevancy for your forum site, make sure ContentLinks appear in the bottom part of the page.

At least we got one thing off your mind

In the spirit of Kontera’s BackStage Pass, we invite you for a visit to our San Francisco office.

Working in Kontera is an amusing experience…this we all agree on.  A few weeks back we came up with the idea to document and share something of this experience with our partners and friends.  And so a bunch of us decided to make a video depicting a day in the life of Kontera.  We meet you online daily, now is our chance to say hello to you live…