As we mentioned in an earlier post, Kontera’s Video Testimonial Contest was sealed and the winners announced. We received some great testimonials and we want to share the videos of all three winners with you, one by one.

Pay a visit to Randy’s site grownupgeek.com

Some of the publishers reading this post have had the chance to interact with Kontera’s support team. For once, we wanted to make a more formal introduction.

We make every effort to upgrade and advance Kontera’s support services, with the full knowledge that our relationships with partners require much care and maintenance. In the past few months Kontera’s support services have made a serious leap in that direction when we’ve added a Live Chat option. The chat, which is available through the “Help” tab in our Publisher Center, enables you to reach a Kontera representative live, and call for our immediate attention to any question or issue you encounter.

Kontera serves a network of thousands of publishers- that’s hundreds of email requests per day and we do our best to reply all your emails in due time. We thank you for your patience as we work hard to thoroughly review each case send out all responses.
In many other cases, you don’t have to wait! Kontera has a KnowledgeBase where you can find immediate answers to many inquiries. These are some of most commonly asked questions we receive:

How can I add site(s) to my account?

How do I invite a Friend to Kontera?

How do I change my payment details?

When do my tags go live?

How can I limit the number of links on my site?

 

We constantly update our knowledgeBase and any feedback or recommendation from you is most welcome.

 

Here’s a pic of a few members of Kontera’s support team . No, they don’t show up to work like that; this pic was taken during Kontera’s costume party- guess who took first prize

The best way to contact Kontera Support is through the Help tab in our Publisher Center. For the quickest service don’t forget to select topic from the drop down menu to help our Support Team to direct your request to the most appropriate channel.

Hello Everyone,

Writing to you live from Adtech… We’re having a great time here and we wanted to stop by and show some pics.

There’s still more time to come! Visit us at booth # 6277

LinkedIn members, we gladly introduce to you, Microsoft related content ads- powered by Kontera.

What does that mean, exactly?

Our relevancy engine is built to determine the true context of any webpage and to match it with the most relevant ads. This technology will now be utilized to serve contextually relevant information from Microsoft in ad units appearing on “LinkedIn Answers”.
LinkedIn users will be able to follow a related Microsoft ad in order to expand their search for answers on technology related questions.

 

How does it work?

Kontera’s engine analyzes LinkedIn answers page in real-time while matching it with related topics from Microsoft TechNet. Following, these topics are displayed on an ad unit, enabling users to find additional answers and information.

To see Kontera’s Microsoft implementation on LinkedIn, login to your LinkedIn account and click on the “Answers” tab. Within “Answers”, click on the ‘Technology’ link and then on the ‘Information Technology’ link.

Visit our website and find out more about the Kontera -Microsoft-LinkedIn collaboration and about Kontera’s Contextual Advertising Technology

As is the way with all good things, so has our Video Testimonial Contest come to its end. We had a fun time and it keeps getting better now as we ready ourselves to announce the winners:

We are proud to announce the first place winner of Kontera’s Video Testimonial Contest:

Narendra Sakibanda of techtreak.com

Narendra made a great, creative animation that has won the prize of $500!

Watch it here:

Second place winner is Randy Brown of grownupgeek.com, Randy won the prize of $250

Third place winner is Joanna Ramirez of consumervirtue.com, Joanna won the prize $100

You can expect to see their videos on upcoming posts on our blog. In the meantime, we’ll use this opportunity to mention that we have some incredible publishers at Kontera and that we greatly value our partnerships.

Thanks to all of you!

We are proud to have Kontera’s very own Director of Advertising and Sales, Lori Xeller, interview on the blog. This is our chance to learn a few things about Kontera’s advertisers (as well as hear a few things about Lori :-))

Originally from Phoenix Arizona and a graduate of University of Arizona (go Cats!), Lori has extensive experience in building and maintaining online marketing departments and strategic partnerships. In 2005, Lori joined the Kontera team, and all the rest is details.

Please describe the work you do with Kontera advertisers.

We work with advertisers covering all categories so every campaign is different. The first thing we do after signing an advertiser up is to determine their success metrics so we can set the campaign up properly to meet their objectives. Each campaign will have a dedicated account manager assigned to them that will help guide them through the process, choose the right keywords and creative and then ensure the campaign is a success. We work with advertisers whose goals are to reach the right demographic for their brand, drive people to their site to learn more, and of course to make a purchase or transaction.

How do advertisers begin to work with Kontera? Do you contact them? Do they contact you?

We have sales people across the US who are reaching out to advertisers and advertising agencies every day to educate them on our network. In addition to this, advertisers will find us via search, one of our publishers or word of mouth and will reach out on our website to request more information. At this point, a sales person will reach out to help them get up and running.

What are Kontera’s unique benefits to advertisers?

We have exclusive relationships with our publishers providing a unique distribution and unduplicated reach for our advertisers. In addition to this, we have a proprietary technology that allows us to read and understand content in real time. This allows us to highlight the most relevant keywords and phrases to the content at that time, and of course, show the most relevant advertiser along with it. Since relevancy is this strong, our advertisers see extremely high response rates with both click through rate and then conversions. One of the greatest benefits of all this is that we still hold ourselves accountable to our advertisers by charging only on a cost per click basis.

What categories of advertising does Kontera offer?

We cover all verticals. We have advertisers from every category including entertainment, auto, technology, and all the way to home remodeling! The nice thing about monetizing content in real time is that we can find the most relevant and detailed categories for our advertisers to be placed in. The internet has a lot of topics to cover so we are able to cover all of them (that are appropriate of course!).

How does Kontera ensure max ROI to advertisers?

As I said before, our technology provides a high degree of relevancy between the content and the ad which results in high conversion rates for our advertisers. When you couple this with a stellar account manager that will ensure your campaign is set up for success, you will see great results.

Is there a message you’d like to send to Kontera’s present and future advertisers?

To those of you who are currently working with us, thank you! For those of you who haven’t tried us out yet, come test it out. We are confident you’ll be pleased with your results.

This is part of our blog series “Kontera’s Backstage Pass”.
Read more interviews with Kontera employees.