Microsoft Teams up with Kontera to Serve Relevant Ads on LinkedIn
LinkedIn members, we gladly introduce to you, Microsoft related content ads- powered by Kontera.
What does that mean, exactly?
Our relevancy engine is built to determine the true context of any webpage and to match it with the most relevant ads. This technology will now be utilized to serve contextually relevant information from Microsoft in ad units appearing on “LinkedIn Answers”.
LinkedIn users will be able to follow a related Microsoft ad in order to expand their search for answers on technology related questions.
How does it work?
Kontera’s engine analyzes LinkedIn answers page in real-time while matching it with related topics from Microsoft TechNet. Following, these topics are displayed on an ad unit, enabling users to find additional answers and information.
To see Kontera’s Microsoft implementation on LinkedIn, login to your LinkedIn account and click on the “Answers” tab. Within “Answers”, click on the ‘Technology’ link and then on the ‘Information Technology’ link.
Visit our website and find out more about the Kontera -Microsoft-LinkedIn collaboration and about Kontera’s Contextual Advertising Technology
April 22nd, 2008 at 8:50 am
It is under kontera ?Because i tried to click linked in ,it shows error.
April 24th, 2008 at 3:15 am
Thanks a lot for letting us know Felex. We fixed the link.
April 25th, 2008 at 7:31 am
[…] is an interesting that Microsoft and Kontera teams up to serve relevant ads on LinkedIn. Do you believe this? As Microsoft is now having its own […]
May 8th, 2008 at 7:09 pm
Microsoft, whose love for Yahoo remains unrequited, has teamed up with Kontera, an online advertising program that helps website owners monetize their sites through contextual ads.