Kontera is compliant with the Interactive Advertising Bureau revised Universal Advertising Package and Rich Media Creative Guidelines. We’ve recently received the IAB seals:

The Interactive Advertising Bureau (IAB), represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. You can read more about IAB and its mission here.

Kontera also meets the IAB guidelines for the most common current in-stream ad formats.

Indulging our uncontrollable urge to try out any and all web gadgets out there, we thought why not give Quibblo a shot? So we’ve put together a fun ContentLink trivia quiz.

Our ContentLinks are customizable, feature-rich, In-Text ad units. They’re great for generating your ad revenue, but how much do you really know about them?

Quizzes by Quibblo.com

Read more about Kontera’s contextual advertising technology.

A few weeks back, we told you about the new Kontera-WordPress plugin. We were thrilled to get so many great responses and feedback from you. We promise to keep providing you with more great tools to simplify and enhance the use of ContentLink ads on your blogs.

If you haven’t already tried our new WordPress plugin, there’s no time like the present. We’ve put together a short tutorial to make integration a snap:

Download Plugin for WordPress 2.5
Download Plugin for WordPress 2.0

We’re excited to participate at OMMA Video and Publish one-day conferences at the Marriot Marquis, the heart of New York City.

OMMA Video, June, 16 2008

OMMA Video will provide an opportunity to hear from the pioneers and leaders in the fast-moving online video world and discuss where online video is headed, as it continues to evolve and change.

Find out more about OMMA Video

Kontera’s booth will be in the mini-trade show area on the 7th Floor. Stop by, meet the team, and learn about Kontera’s ContentLink™ Video.

OMMA Publish, June 17, 2008

At OMMA Publish we’ll hear from the top names in the online publishing industry as they share the secrets of connecting with consumers through online content and gain valuable knowledge and insights into emerging online publishing and advertising trends.

Kontera’s booth will be in the mini-trade show area on the 9th Floor. Stop by to meet us and learn more about the Kontera Hybrid.

Find out more about OMMA Publish

Across the web, bloggers of different sizes and niches use ContentLink™ ads to make money from their blogs. Kontera’s ContentLink ads are contextual advertising units linked to keywords on a publisher’s web page. With ContentLink ads on your blog, you provide your users with additional and relevant information, and you get paid for doing so.

And now, if you’re using Blogger.com, making money blogging with ContentLinks is just one click away! 

Use the “Kontera It!“ Widget for a quick and effortless ContentLink™ implementation.

Ok, I use Blogger.com, what does this mean for me?
It means all you have to do is sign up, login to the Kontera Publisher Center, select the “ContentLink Setup” tab and click on the “Kontera it!” button.

ContentLink™ ads will be distributed to all your blog’s pages at once!

For some time now we’ve wanted to publish a post with marketing and writing tips for bloggers. We thought: who’s better to do it than Kontera’s Sr. Marketing Manager, Jennifer McHugh. With broad marketing and communications experience that spans from online publishing to non-profit work, Jennifer’s advice is a must read for every blogger.

Here are Jennifer’s blogging tips:

1. Pick a Topic and Stick to It- People come to your blog for a reason, they want to hear your opinion in an area of interest you’re passionate about. Whether you’re blogging about cooking, travel or shopping you need to focus on one subject and related topics to keep your readers coming back for more. As soon as you start losing focus, you’ll lose readers.
2. Keep it Simple - Your blog isn’t a place to show off your vocabulary or grammar skills. If you can, choose simple words and keep the word count down to a few hundred words. The more complicated you make it the less you’ll sound like an expert.
3. Post Frequently – Imagine if you rushed home early to watch your favorite show only to find out that it’s not on. When people visit your blog, they expect to see new content. Don’t disappoint them with infrequent postings. Pick a schedule and stick to it!
4. Link, Link, Link – There is no better way to build your reputation within your own niche than to link to other relevant blogs. Chances are they will link back to you which will help increase your traffic, improve your rank in search engines, and drive even more traffic to your website.
5. Make it a Dialogue not a Monologue - In today’s Web 2.0 world readers expect to connect and share information. Add a section to your blog for comments so your readers can participate or provide feedback to keep the dialogue going.
6. Have Fun – This isn’t just my advice for your blog, but for life in general. You should love what you’re blogging about and have fun doing it.
7. Kontera Advertising Solutions – Last but certainly not least, monetize your blog with Kontera ContentLink™ and earn revenues where your users are already engaged, within your page content. Integration is fast and simple. Once you place Kontera’s code on your page, we take care of everything else. http://www.kontera.com/ads-for-site/become-a-kontera-publisher
   

   This is part of our blog series “Kontera’s Backstage Pass”.
   Read more:

   • An Interview with Lori Xeller, Kontera’s Director of Advertising Sales
   • An Interview with Gabi Peles, Kontera’s Senior Product Manager