Kontera is compliant with the Interactive Advertising Bureau revised Universal Advertising Package and Rich Media Creative Guidelines. We’ve recently received the IAB seals:
The Interactive Advertising Bureau (IAB), represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. You can read more about IAB and its mission here.
Kontera also meets the IAB guidelines for the most common current in-stream ad formats.
Categories: Product Developments
Excellent - and how does this affect the publishers? Should they display the seals of approval on their sites if they display Kontera ads?
oke, im in… and lets see how good is it.
The effect it has on publishers is in the knowledge that Kontera stands to the IAB guidelines. Not more than that, the only site it is displayed on is http://www.kontera.com