Kontera will be sponsoring the LA Interactive Advertising Tiki-themed Happy Hour this month at the Canal Club in Venice, California.

Hula dancers and surf music will set the mood at Venice’s top dining spot for beach inspired cuisine. So put on your flip flops, and come out to meet representatives from Kontera and network with LA’s internet advertising professionals.

Date & Time: August 14th, 2008
7 pm-12 am

Location: Canal Club

2025 Pacific Ave. Venice, Ca.

Some combinations just work- Lucy and Ricky, peas and carrots… Google and Kontera ads.

These days, more and more website owners are seeing the benefits in diversifying their ad offering in order to accommodate a wider audience. The market has much to offer in terms of ad types, and the trick is to make the selection that will monetize best while serving your users well. A website’s ad diversity has to go hand in hand with an uncluttered display, allowing users to find the information they seek and to conveniently and easily explore your page.

Many publishers find the combination of Kontera ContentLinks alongside Google Adsense to be most beneficial. In fact, our latest publisher survey showed that an amazing 95% of our top earners and over 70% of our bloggers use Kontera and AdSense in order to maximize their site’s revenues. Further research has confirmed that ContentLink ads have no negative impact on Adsense earnings, but rather increase a site’s overall revenue.

Better still, Kontera ContentLinks don’t take up additional ad space. The ad units are “compact”, hidden behind a relevant keyword until a user actively requests to see them. So in addition to the monetary advantages of a Adsense/Kontera combination, ContentLinks can run next to Adsense ads without the need for additional web space and without competing for user interaction. Since the ads completely differ in format, there’s no issue preventing them from appearing on the same page.

Alan Baltes of actinginfo, one of our favorite bloggers and a valued partner has this to say:

“Kontera has proven to be a fantastic addition to the Adsense ads on my blog. It has increased my overall revenue without having any adverse effect on my Adsense statistics. Best of all, I have received very positive feedback from my blog’s visitors!”

Roger Clark from rogers-resume-help-center.com, a very useful resume and career resource site says:

“Adsense has always been the main source of revenue for my website and I was reluctant to place any other advertising as I feared a drop in my Adsense revenue. I decided to give Kontera ads a try because they did not take up any additional space on my web pages. Within a few weeks the Kontera revenues started to grow and best of all there was no drop off in my Adsense. My Kontera results have exceeded my expectations, and now provide a significant complementary income stream.”

So what are you waiting for? Give the combination a try.

Over the past few months we’ve been busy developing and updating different tools to enhance and simplify the use of ContentLink™ ads.

With our new Publisher Center, KnowledgeBase, ContentLink plug-ins and additional customization options, we figured it was high time to tie all these tools together and to remind you of all the great options available to you.

So here are a few useful tips to help you make the most out of your Kontera PPC ads:

• Plugins for quick ContentLink implementation- we’ve simplified the Kontera integration and customization even more. If you’re using Blogger, we have a widget that will distribute our ad code to all your pages in one-click! For WordPress, Joomla or Drupal users, our easy to install plug-ins simplify ContentLink’s integration and customization and provide you with maximum control over the ads’ placement on your site or blog.
• Optimization Tips- many factors influence ContentLinks’ performance on your site or blog - their color, number, density, location on a page and more. Check out the ‘Optimization’ category in the Kontera KnowledgeBase and find out how to customize ContentLinks to best suit your site’s design and content.
• Advanced Reporting- Use the Keyword Report , available through the Publisher Center.  Identify your top performing Keywords, add them to more pages on your site and increase your revenues. Use the URL report in a similar manner, identify your top performing pages and then try to implement their attributes on more of your site’s pages.

And one last useful tip; did you know your SEO efforts can go hand in hand with ContentLink optimization? Find out how

We’d love to hear your feedback on any one of these tools so feel free to leave your comment.

Kontera will be sponsoring the Northwest Internet Advertising Group’s Happy Hour this month. This Northwest meet and greet will be hosted in Seattle (known to coffee lovers and Grey’s Anatomy fans alike as the home of Starbucks and McDreamy).

The Northwest Internet Advertising Group (NWIAG) was created in 2006, with the goal of providing internet advertising professionals an outlet in which to generate ideas and contacts. To further their networking efforts, NWIAG hosts a variety of monthly events, the next of which Kontera is sponsoring.

Come join Kontera for Happy Hour as we mix and mingle with the industry’s finest:

• Thursday, July 24th
• At Seattle’s O’Asian Kitchen
• From 6 p.m. – 10 p.m.

On July 1st Kontera launched a hot deal for new publishers:
Sign up* with Kontera during July 2008 and get 100% REV SHARE for the month! 

We’re here to remind you that summer is at its peak and so is your chance to earn big cash.  You don’t need to do much, just sign up to Kontera, add ContentLink ads to your site or blog, and we’ll take care of the rest…

With 2 weeks left for the offer, what are you waiting for? Sign up* today and get 100% Rev Share till the end of July!

*Offer is valid only for sign-ups through the promotional page.

By Angela Lovejoy, Kontera’s HR & Administration Manager

I ran the Mayor’s Marathon in Anchorage, Alaska for the Leukemia & Lymphoma Society (LLS). My cousin, Kacey, has stage 4 Hodgkin Lymphoma and is still alive due to new treatments found by funding from the LLS. Kontera and Kontera employees helped contribute to the success in saving lives and raising $4,000 for this race. This is my third marathon and I’ve raised about $10,000 over the past 4 years for the LLS. A huge thank you to all who contributed and are helping save lives, including my cousin’s.

Anyone can participate in the Mayor’s Marathon but the LLS consisted of 50% of the participants. I did not win. In fact, the winner finished the 26.2 mile run in 2 hours 36 minutes. That is just under a 6 minute mile pace for the entire 26.2 miles! I will not disclose my time as I didn’t run it for time but for the cause and friendships. Let’s just say I finished hours after the winner!! Many people along the run saw bears and moose but all I saw was what they left behind. There were miles along beautiful Alaskan trails. There was also a 9 mile stretch of gravel! That was very difficult to run on and not hurt yourself. My Mom and Aunt ran miles 13-19 with me then went to meet me at the finish line. Overall, it was my favorite marathon so far and I am looking forward to cheering on Jennifer McHugh, Kontera’s Sr. Marketing Manager, as she participates in raising money and training with the Leukemia & Lymphoma Society’s Team in Training this season. She will be running the Nike Women’s Marathon (or Half Marathon) on October 19, 2008 in San Francisco!

Visit Jennifer’s page for Team in Training.

July is a hot month, in more ways than one

Kontera is launching a scorching hot deal for new publishers:

Sign up* with Kontera during July 2008 and get 100% REV SHARE for the month!

This is a one month offer, so don’t waste any time!

The sooner you sign up*, the sooner you can start earning 100% of all revenue generated by your site! That’s twice the normal 50% terms.

Sign up* now and take advantage of this amazing limited-time offer!

*Offer is valid only for sign-ups through the promotional page.