Some combinations just work- Lucy and Ricky, peas and carrots… Google and Kontera ads.
These days, more and more website owners are seeing the benefits in diversifying their ad offering in order to accommodate a wider audience. The market has much to offer in terms of ad types, and the trick is to make the selection that will monetize best while serving your users well. A website’s ad diversity has to go hand in hand with an uncluttered display, allowing users to find the information they seek and to conveniently and easily explore your page.
Many publishers find the combination of Kontera ContentLinks alongside Google Adsense to be most beneficial. In fact, our latest publisher survey showed that an amazing 95% of our top earners and over 70% of our bloggers use Kontera and AdSense in order to maximize their site’s revenues. Further research has confirmed that ContentLink ads have no negative impact on Adsense earnings, but rather increase a site’s overall revenue.
Better still, Kontera ContentLinks don’t take up additional ad space. The ad units are “compact”, hidden behind a relevant keyword until a user actively requests to see them. So in addition to the monetary advantages of a Adsense/Kontera combination, ContentLinks can run next to Adsense ads without the need for additional web space and without competing for user interaction. Since the ads completely differ in format, there’s no issue preventing them from appearing on the same page.
Alan Baltes of actinginfo, one of our favorite bloggers and a valued partner has this to say:
“Kontera has proven to be a fantastic addition to the Adsense ads on my blog. It has increased my overall revenue without having any adverse effect on my Adsense statistics. Best of all, I have received very positive feedback from my blog’s visitors!”
Roger Clark from rogers-resume-help-center.com, a very useful resume and career resource site says:
“Adsense has always been the main source of revenue for my website and I was reluctant to place any other advertising as I feared a drop in my Adsense revenue. I decided to give Kontera ads a try because they did not take up any additional space on my web pages. Within a few weeks the Kontera revenues started to grow and best of all there was no drop off in my Adsense. My Kontera results have exceeded my expectations, and now provide a significant complementary income stream.”
So what are you waiting for? Give the combination a try.
Tags: adsense compatible, monetization, targeted ads Categories: About ContentLinks, In Text Advertising, PPC Advertising
My site is using Kontera and Google Adsense combo. Site visitors that ignores Adsense ads can be caught using Kontera.
good
Yes. It is a real tandem. Unobtrusive Kontera’s links are combined with omnipresent Google Ads..
Yes, I use Adsense and Kontera. Good Combo.
I thought you weren’t allowed to mix google adsense with intext advertising. Isn’t it against the adsense tos?
I also using both. Hope I can earn from both in same level. ^^
Very usefull information, great innovation. Salut !!! keep up da good job
We’ve been using Kontera for a month and are thrilled.
We are glad to fit into this prototype and can attest
fully to this. As we expand our businesses our Kontera
check continues to grow.
Brian Garvin
its a brilliant way to monetise traffic the combo seem to be working for a lot of bloggers
I have just signed up so need to check the stats out, but I am sure they will only complement each other since they are different in the way their ads are placed.
my site use adsense and kontera.
the revenue for kontera it’s not much.
just enough to cover hosting and domain…
anyway to optimize that?
Reminds me of Laurel and Hardy.
It is true that adsense and kontera are a perfect combination especially to be used in blogs. I am an active blogger for about 2 years and when i first thought of monetizing my blog adsense and kontera were the two programs which came to my mind.
http://www.simplewayoflife.net
Even i also using these combination on my site http://exploreneedy.com/.
I am using both adsense + Kontera on many of my blogs and do not have any problem with that.
emmm, for me ,kontera’s revenue is 1/10 of adsense
What’s your website address? Let me know as I’m sure we can do some optimization to bring your Kontera earnings up.
You can also find tips here: http://blog.kontera.com/2008/07/24/get-the-most-out-of-kontera-ppc-ads/
Grabaka- displaying ContentLink ads alongside Adsense is not against the Google TOS. So long as the ads differ in appearance, presenting them on one page with Adsense is permitted.
I will be testing google adsense with kontera to see how it works out …
I also use both kontera and adsense on my blogs. I do think that Kontera complements Adsense by selling ad space that Adsense might not monetize - in text ads.
In addition to that, Kontera’s earnings are more consistent compared to other networks like adify, bidvertiser, adsdaq.
I have been putting both Adsense and Kontera on all the pages of my site. As an experiment, I removed Kontera for a month. The earning on Adsense DROPPED by 40%. When I replaced the Kontera ads, the Adsense returned to its original level. The stats showed that the number of Adsense clickthroughs FELL when I removed Kontera.
This is hard to explain, but it looks like the Kontera Ads sort of condition the user, warming them up to explore the “other” ads.
P.S. I repeated this test for one week at a later time with the same result.
Stephen
getwonder, ya my case is same to you. my kontera earning compare to google adsense is around 1:10 too.
mika, anyway to help
Combining Kontera and Adsense makes me really generate income for my site. Though I don’t earn really big cash on both ads, I can still feel the difference with Kontera having installed on my site. It is really convenient of not spending another space in every page that I have
Great to read the comments here
Sogua, some optimization could help you make more of ContentLink ads. You can read about optimization here: http://blog.kontera.com/2008/07/24/get-the-most-out-of-kontera-ppc-ads/
Besides, I’ll have our optimization team review your site and advise.
ADSENSE sux
,
KONTERA + Adbrite = ROX = loads of money
[...] is it allowed to use kontera and adsense in a page? Kontera is now allowed with adsense, been doing it now over a month no problems. [www.jensense.com] [www.problogger.net] Theres a couple of references. Visit this link and it will clear all your doubts: Why Google Adsense and Kontera ContentLinks? are a Perfect Combination | The Official Kontera Blog [...]
We tried Kontera in conjunction with Adsense - its a very good combination our combined income has increased significantly, the in text links seem to appeal to a different reader.
I wasn’t sure what to expect having tried a few other things before. But its good.
If you have a text rich site then trying it is a must.
Adrian
I will test is immediately
I am new to Kontera and my application is approved. I have read a lot of reviews about adsense and Kontera combo and their successfully working together on our webpages. I have just started implementing its codes on blogger and publisher id in hubpages today. Let’s see what is the positive impact from this combo. If you are wondering what is hubpages, please visit my profile on hubpages and read some hubs and you will get to know about them.
By the way, thanks for this really informative and motivating post for small and large scale publishers.
I was earlier reluctant to use Kontera as I was earning good from Google Adsense. But I tried Kontera and did not find any impact in Google Adsense earnings. Infact Kontera proved to be a good additional source of income.