By Emily Wallace, Business Development Manager
So you have decided to try a new revenue-generator for your site or blog. But Kontera ContentLinks seem a little too good to be true—they don’t use up any of your space, they bring completely additive revenue and they only require one-time implementation. Decidedly skeptical, you drag your feet; you never get around to putting the ads up, or you only install the Kontera code on a few pages to test it out. Maybe your Kontera rep even lets you know that you can start small if you prefer. It is your website, and of course we want you to feel comfortable.
However, if you are looking to earn some real money, this is what you should do: the moment you receive your Kontera code, install it across your entire site.
For the first one to two weeks, the algorithms behind Kontera ContentLinks are going through an automatic optimization process to “learn” all of your existing content. Every time the algorithms encounter new content (your latest blog post or article), they analyze it in real time and perpetually ensure Kontera is serving the best ads possible.
After the first couple of weeks, your metrics will hit their stride; in the second half of your first month, you will see the true revenue opportunity with ContentLinks. If you had started the month by only implementing ContentLinks on a small portion of your site, then the metrics wouldn’t be as meaningful. With more coverage (ideally 100% of the pages) on your site, you will see the clearest revenue picture for long term monetization.
One of Kontera’s top publisher partners, Tim Carter of AskTheBuilder.com, shared some sound advice, “It’s really important for those who are testing ad products to look at the big picture. If possible, have [ContentLinks] run site wide for at least a month . . . If you are testing just a small part of a website, be sure to extrapolate the revenue out to all pages of the website. Finally, understand that different pages of a website might make far more revenue than other pages.”
Because certain areas of your site may perform stronger than other areas, site-wide data will be the most accurate. Whether you have just received your Kontera code or implementation has long been on your to-do list, I encourage you to immediately begin maximizing the revenue your site or blog is capable of earning. If you have been wading in the Kontera pool, I encourage you to swim with us and soak up the revenue you deserve. And if you haven’t signed up for a Kontera account yet—what are you waiting for? Become a Kontera Publisher.Tags: blog profit, contextual ads Categories: About Kontera Ads, In Content Advertising, Interviews