Building a site or a blog is no simple task but maintaining it is no child’s play either… Like in any other professional undertaking, this occupation requires you to learn a whole new language, a set of new definitions. Unlike any other professional undertaking, the online world is the fastest growing fastest changing industry existing today. And so to be in touch with it, one has to keep up with the lexicon. If you’re a website owner/online marketer, you definitely know what I mean.
Taking this into account, we thought it would benefit our partners if we presented a short glossary of basic terms revolving around Kontera and online advertising in general. We hope to make some aspects of Kontera more accessible through these definitions.
Kontera Online Advertising:
- Pay Per Click Advertising- an advertising model in which Kontera pays publishers according to a pre-determined amount each time a user clicks on an ad; the amount is determined by the advertiser and is known as CPC.
- Contextual Advertising- an advertising model in which advertisements on a site are targeted to users based on the site’s content. Kontera’s contextual advertising is highly specific as it recognizes the meaning of a particular sentence and matches it to the highest paying ad of the same topic.
- In-Text Advertising- a form of contextual advertising in which ads are served within the content of a site through highlighted keywords. Kontera’s algorithms analyze content and extract keywords in order to match them to ads. The ads appear as the user hovers over a highlighted keyword with his mouse.
Revenue Model:
- Revenue Share- the percentage of a click’s revenue which is received by the publisher.
Kontera Metrics:
- Impressions- the number of times a website is loaded by internet users; this is calculated by totaling all loads of all pages within the specified site.
- Net Impressions- the number of times a website is loaded by internet users, calculating only those pages on which at least one ContentLink was present.
- CTR- (Click-Through Rate) the average rate at which a site’s users click on an ad; this is calculated by dividing the number of clicks by net impressions to yield a percentage.
- CPC- (Cost Per Click) the dollar amount that an advertiser offers for a click on a particular ad. CPC isn’t a fixed rate and varies from one advertising campaign to the next according to advertiser’s specifications.
- eCPM- (Effective Cost Per Thousand)- the revenue for each 1,000 net impressions that a publisher’s site generates; a key tool in estimating revenue projections based on impressions.
Kontera Optimization Terms:
- Optimization- the process in which a Kontera team analyzes a site to identify its ideal ContentLink settings for reaching optimal performance and revenue potential. Click to learn some optimization tips.
- Link Density- the concentration of ContentLink ads within a publisher’s content; the higher a site’s link density, the more ContentLinks are presented per page. (e.g., a link density of 10 would mean a maximum of 10 keywords out of 100 words will be highlighted on a page). Link density is a scale that Kontera’s optimization team can easily control. Contact support@kontera.com for more details.
- Zone Tags- publisher-initiated Javascript code that specifies which areas of a site Kontera’s algorithm should analyze to generate ContentLinks; not to be used with Filter Tags.
- Filter Tags- publisher-initiated Javascript code that specifies in which areas of a site Kontera’s algorithm should not generate ContentLinks; not to be used with Zone Tags.
- Metrics Fluctuations – Many factors may influence one or more of your metrics and be reflected in your site’s overall performance. Fluctuations may result from changes in your site’s settings, ContentLink attributes, your site’s traffic sources and visitor trends, available relevant campaigns and advertisers’ specifications and more. It’s therefore very important to remember that when you analyze performance you should keep track of all the values above as well as take a look at your site’s stats as reflected in Google Analytics or any other tracking application you may be using.
We hope this helped in gaining a better understanding of Kontera’s advertising and how to analyze your site’s metrics. Stay tuned for an upcoming post on better understanding Kontera through the use of Google analytics.
Tags: blog profit, blog tools, monetization, support Categories: About ContentLinks, FAQs, In Text Advertising, Optimization, PPC Advertising
Very relevant content, many may use this as guide when deciding how to proceed on new websites.
I have one question -
Is that Kontera will not carry forward the balance after 6 months if you havent reached 100$ mark in those 6 months ??
eg. You got registered on 1st January and your balance will carry forward till June 30th if you havent reached 100$ min. payout till then.
Hello Kevin,
Kontera will carry your well earned dollars until you’ve reached the $100 threshold. This is true whether it takes your account a day or three years to reach $100. We do not “carry forward” your balance as you’ve asked.
For technical reasons, the reports you access through the Publisher Center will only show your account balance for 180 days. Information prior to this timing is still reserved with us and paid as soon as the balance reaches $100.