In a previous post we’ve defined Link Density as “the concentration of ContentLink ads within a publisher’s content; the higher a site’s link density, the more ContentLinks are presented per page.”
Now we’d like to answer the question: What determines a site’s link density?
Generally, it has to do with the amount of text a site has. ContentLinks, being in-text ads, are a perfect fit for text rich sites. So the more textual content you have on your site, the more ContentLinks will appear. Another factor has to do with the topic of a site. Let’s face it, not all site topics were created equal. Popularity of topics is interchangeable and may also vary throughout the year, as does the advertisers’ demand of a particular keyword.
To define link density through a more mathematical approach we’ll say the following: a link density of 10 would mean a maximum of 10 keywords out of 100 words will be highlighted on a page.
Link density can be changed by Kontera’s optimization team. To change the link density on your site, login to kontera’s Publisher Center and click on the help tab to contact support with your request.Tags: blog profit, support, targeted ads Categories: About Kontera Ads, FAQs, In Content Advertising, Optimization, PPC Advertising