Knowledge is power- and website publishers know it well. This is what makes tools like Google Analytics and Webmaster Tools so useful and so popular. The general idea is that the more you know about your site’s user-behavior and visitor interests, the higher your chances of meeting the needs of those visitors. In this sense, the information you are able to accumulate will serve your monetization efforts and contribute to your overall success.
Gaining a better understanding of your site’s metrics is a key factor in making the most out of Kontera’s PPC advertising. Kontera publishers already benefit from several useful reporting options such as the URL and Keyword reports. Today we’re excited to introduce the latest addition to the Kontera Publisher Center - the Reporting Channels.
What Are Channels and How Can I Use them?
The Channels feature offers a deeper level of analysis than that provided by overall reports. This new feature enables you to create individual reporting for a combination of pages or sections of your website and track and compare performance to that of other sections. By creating and employing Channels you’ll get comprehensive reporting for each section of your website and gain a better understanding of where your clicks are coming from.
How Do I Create Channels?
A few simple steps to follow:
- Contact us via the “Help Tab” in the Kontera Publisher Center and request to enable “Channels.” You’ll be notified via email that the feature has been activated on your account.
- Login to your account and select the “ContentLink Setup” tab. Follow the “Create Tag” link and then click on the “Create Channel” Button.
- The system will now create your modified tag to include an additional line of code specifying its channel ID.
- Copy and paste this new tag on all the pages you’d like associated with this particular channel.
Be sure to replace your current Kontera tag with the modified tag on all the channel’s pages.
A new field will open. Fill in the Channel name and click on the “Submit Channel” button.
That’s it! Your Channels have been set.
To view all the channels you’ve created, select the “ContentLink Setup” tab and follow the “Channel” Link.
Now after all this, you’re probably interested in viewing your Channels reports…Simply select the “Reports” tab and click on the “Channel Detailed Report” link.
We hope you’ll find the Channels features useful and look forward to receiving your feedback.
Become a Kontera Publisher
Read Garry Conn’s post about the new Kontera Channels
Tags: blog tools, pay per click Categories: About ContentLinks, In Text Advertising, Optimization
Being able to identify where clicks are being more effective is defnately a great feature worth looking into.
Thanks for the tip!