“Kontera and Advertising” on Adotas

Bryan Everett, Kontera’s SVP Business and Development, was interviewed on Adotas this week.  In a Q & A series, Everett presents an overview of Kontera- technology, history, and direction. Through this overview, Everett offers interesting insight into the world of In-Text contextual advertising.  Here’s a sneak peek:

Q: With more than 300 ad networks out there, how do you add value to advertisers? Publishers?

A: Considering the economic situation we’re in now, more advertising dollars will be pushed towards performance-based vehicles. As it relates to advertisers, what differentiates us from other ad networks is that we are a Cost-Per-Click based platform which means that they only pay for performance. In addition, we convert well for advertisers once users do click on an ad. For publishers, we provide a very strong additive eCPM to the overall page, as well as a solid user experience because we choose the most relevant keywords and ads at the most relevant and opportune time… Go to Article