Multiple factors contribute to a successful site search engine optimization effort. It is an ever changing endeavor as the web and search engine crawlers constantly evolve. With that said, every online marketer will agree that extensive keyword research is crucial to your success.
Content optimization for your targeted keywords is also an important factor in maximizing your results with the various pay per click advertising methods employed on your website or blog. It’s safe to assume that the popular keywords in your niche are also in high demand by advertisers targeting your niche’s users. When creating new content, are you making sure that your content is keyword rich and in line with current search trends of your target audience?
Word cloud was created with Wordle
Kontera’s contextual advertising technology analyzes your content and determines what it’s all about. During the analysis process, keywords are chosen according to relevancy, click-through rates, and revenue potential. We then utilize all these parameters to match your keywords with the most targeted, highest paying ads for your site. Guess you see the connection, right?
There are countless articles about successful keyword research and the various tools you can utilize for this, but we wanted to remind you of two great keyword related tools that Kontera offers publishers:
Keyword Report – This report, available through the Publisher Center “Reports” tab, enables you to identify your site’s top performing Keywords during the last week. This is a current list of the most clickable keywords on your pages; by adding these keywords to new content you create, you should positively influence your site’s performance.
“Kontera’s Top Clicked Keywords” posts series – While your account’s keyword report provides you with an accurate depiction of your site’s top performers, in this series of posts we provide a glimpse into the larger picture. Every few weeks we share Kontera’s top clicked keywords in a variety of content categories – be sure to follow this as the next post may include your niche and grant you with valuable inside information you can use.
Categories: Optimization, PPC Advertising
I like the keyword tag cloud on the Blog. I’ve been a publisher of Kontera now for almost a year and I really like how you guys do business. Keep it up!
“When push comes to shove, we all know that Google’s king in the search industry. But Microsoft’s hostile bid for Yahoo signals that a battle is on the horizon. Who will win Google v. Microsoft will be the stuff of Silicon Valley lore for a minute. The onus is on semantic search, that is, search that works the way we speak. It’s search that’ll understand word sense disambiguation.” January 16, 2008 KillerStartUps.com”
I have used this its really super one