When undertaking an online advertising campaign, advertisers strive to engage users. Campaign goals vary from increasing brand awareness to introducing a product’s advantages while encouraging users to try it out. Meeting these goals in the highly competitive and fast paced online marketing sphere is a challenging task. Campaigns these days have to engage users by delivering the advertiser’s messaging in an innovative and compelling way.
Kontera’s In-text advertising is an ideal medium through which to meet this challenge. ContentLink ads are placed where users’ attention is focused, within the text, while Kontera’s advanced technology, ensures maximum relevancy between the ads and the content in which they’re featured. ContentLink is a rich advertising tool which simultaneously provides added user-value and a particularly well targeted advertising campaign.
Below is an example of a rich media campaign recently launched:
With advanced contextual advertising technology and a variety of original and engaging ad formats Kontera’s ContentLink can assist every advertiser in meeting their branding and conversion goals with a user initiated advertising unit.
Read more about “Looking Outside the (Search) Box” in online advertising.
Tags: contextual ads, In Text Advertising Categories: About ContentLinks, Company News, In Text Advertising, Inside Kontera
I am a new entrant to Kontera’s In-text advertising Program.I hope that this will be a better monetizing option for my weblog about latest happenings in Horology Industry.
Best wishes for all members of Kontera family.
-Raju
I like this ContentLink- Rich Media. but how to add to my site? thanks