Language advances at the rate of technology, and that means f-a-s-t.  Anyone making a living online knows how crucial it is to keep up with the new terms and phrases that amass in the industry.

A few months ago we published a post containing glossary terms and metrics relevant to the online advertising industry in general and more specifically to Kontera.  We’ve received some warm responses for this post and so we’ve decided to expand, introducing additional terms to the list:

Campaign Related

Cost Per Click- The amount paid by an advertiser per each click on their ad.

Campaign Targeting- Gearing an advertising campaign to a particular demographic.

ROI – an acronym for Return on Investment.  In other words, the percentage of profit that an advertiser accrues from a marketing or advertising campaign

Technology Related

Semantic Analysis- Semantic analysis involves text mining, term/phrase extraction, page vector analysis, associations and and other parameters. Semantic analysis is used to determine the context of the page and respond with relevant advertising or related content.

Contextual Relevance- in the field of In-Text contextual advertising, this term refers to the strength of the connection between an underlined keyword and the advertisement paired with it.

Computational Linguistics- a field dealing with the statistical and/or rule-based modeling of natural language from a computational perspective.  Kontera’s contextual analysis technology is based on the principles of computational linguistics.

Industry Related

Interactive Advertising- the type of advertising that allows active participation from the user.  See Kontera’s interactive advertising.

Rich Media Ads- a term for advanced technology used in internet ads, such as streaming video, applets that allow user interaction, and special effects.

IAB- The Interactive Advertising Bureau. The IAB is comprised of more than 375 leading media and technology companies. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

References:

We put this list together using the following great resources:

Wikipedia

Yahoo Publisher Network Blog

IAB website

There’s a simple way to explain everything, even elaborate algorithms and systems…

Today we wanted to show a simple outline of user interaction with our ContentLink ads.  If you are entirely new to Kontera, we hope you will find this explanation especially helpful.

For those of you interested in learning about the principals behind our contextual analysis technology, visit our Contextual Advetising Technology page.

A bad hair day is bound to ruin anyone’s mood. One way to avoid this is to frequently visit Hairpedia.com.

Hairpedia.com has been chosen as Kontera’s April Publisher of the Month for being the ultimate source for all things hair. The site contains multiple strands of advice including celebrity styles, do’s for every occasion, an updated fashion news section, and a bountiful selection of beauty tips.  And the good news is ContentLink ads complement all hair types!

We had a lot of fun playing around with the hair games and found the virtual hairstylist page which allows you to get a preview of your hair-to-come, to be a fun resource. You wouldn’t believe it, but some of our programmers looked really good with Gwen Stefani’s platinum blonde up-do .

We’re pleased to have had a chance to sit down with site owners, Aaron and Jason, the people behind this great site, to talk more about hairpedia.com.

What inspired you to start Hairpedia.com?

Aaron’s wife is a hairstylist, and about 3 years back while working on her website we decided to start a Hairstyle/Fashion website of our own that would improve upon other websites we saw out there.  Plus, we saw how profitable the internet could be from a friend who was doing well online.  With the 10+ years of computer and internet experience we thought it would be a great time to start a web business to complement our computer networking business.

The fashion/beauty industry is extremely dynamic, and we all know that designers are constantly changing their looks, what is the best way to keep up with these ever-changing trends?

We keep up with fashion and hairstyles primarily by watching celebrity trends and going to fashion and hair shows whenever possible. Since Aaron’s wife is a hairstylist she is constantly aware and updating us on new styles. We also have other family and friends in the hair industry so it helps us stay up to date on the latest trends.

Hairpedia.com covers a highly popular niche.  With that said, are there any specific times periods in the year where hair and fashion connoisseurs research at a note-worthy rate?

We always see a lot of traffic around prom and homecoming and during the spring and summer we receive the highest traffic of the year.

As the web springs up with hundreds of new beauty/hair sites every day, can you provide us insight on how you’ve successfully developed hairpedia.com as a leading site in this niche?

We recently redesigned our site to better align with web 2.0 and we continue to expand our site with new features and fun information to stay ahead of the competition.

When did you start monetizing Hairpedia and what role does In-Text advertising play in your overall monetization strategy?

We started monetizing the site as soon as it was created and loved Kontera’s In-text advertising as it complements our profits without adding clutter to the site. Using ContentLink is a great way to add profits and give our visitors more options for products and services.

What sort of responses have you been getting from Hairpedia users with regards to the various types of advertising you employ?

We have not received much response to our advertising, so I guess you can say it’s good since we haven’t had complaints!

With the recent addition of fun hair games to your site, what else can users expect to see in the future when surfing Hairpedia.com?

We hope our visitors keep our site bookmarked and keep coming back because we are developing and adding more features very soon.  One is a user social networking type user area where people can save their favorite styles to review later, or share with other users, and add their own style to allow other people to give them tips and even ask our experts for tips.  We also will have contests for best prom hair, and contests for other events.  Also more weekly celebrity hairstyles and our picks for the best celebrity hairstyle of the week…

The Kontera Publisher of the Month series kicked off in January of 2009. A publisher is selected from Kontera’s network each month and provides an insider’s perspective on what it takes to manage a successful site. To learn more visit the Publisher of the Month Category.

We’re glad to  inform that we’ve caught the social media bug with a running start.  We are excited to have found additional ways to connect with our publishers as well as the web community at large,  and using social media has proven very effective.

We have active accounts with Twitter, FaceBook, and Youtube which we’re updating regularly  in order to bring you fresh news, content, and insight—essentially everything Kontera.

Surf, tweet, follow, or tube your way to our pages and friend us to keep up with all the latest and greatest from Kontera (we’ll be sure to follow right back ).

As we informed before, Kontera has recently updated its Terms of Service (TOS) to ensure that we conform to the industry’s current legal standards while addressing publisher feedback and needs.

After releasing our updated TOS we’ve received some publisher feedback pertaining to an existing clause. The clause, stating a $5 earnings minimum in order for revenues to be rolled over to the next month, though not a new addition, raised some concerns among a small yet important segment of our publisher community.

Since publisher feedback is highly important to us and as a result, we’ve decided to remove this clause from our TOS effective April 1st 2009.

We’ve been examining our latest “top clicked keywords” list to find out which terms have been in the limelight over the past few weeks. As always, we try to present a taste of the keywords that have been most popular lately in a handful of our content categories.

We’ll begin with the conclusion… The  ‘Beauty & Apparel’ and ‘Employment’ categories are gaining popularity.  This is a comforting conclusion if you think about it.  It comes to show that even in difficult times, we still find ways to focus on what matters most: bathing suit season.

Another category that has received more attention recently is ‘Education’; click-wise it came close to the always popular ‘Entertainment’ category.  While we’re on the entertainment rant, American Idol is coming to a season’s close and not surprisingly, Adam Lambert has landed a spot on our list’s final cut.

As mentioned above, this post series highlights a set of keyword category each month. This list is open to your suggestions- we aim to present keywords from the categories you find most useful.  If there’s a category that you’d like to see included in our next keyword post, please leave a comment here or drop an email at blog@kontera.com

And now, we are glad to present this month’s list:

Kontera’s Top Keywords Post Series brings to you the most clicked terms per category each month.  For additional posts visit Top Clicked Keywords.