Kontera’s April Publisher of the Month: Hairpedia.com

A bad hair day is bound to ruin anyone’s mood. One way to avoid this is to frequently visit Hairpedia.com.

Hairpedia.com has been chosen as Kontera’s April Publisher of the Month for being the ultimate source for all things hair. The site contains multiple strands of advice including celebrity styles, do’s for every occasion, an updated fashion news section, and a bountiful selection of beauty tips.  And the good news is ContentLink ads complement all hair types!

We had a lot of fun playing around with the hair games and found the virtual hairstylist page which allows you to get a preview of your hair-to-come, to be a fun resource. You wouldn’t believe it, but some of our programmers looked really good with Gwen Stefani’s platinum blonde up-do .

We’re pleased to have had a chance to sit down with site owners, Aaron and Jason, the people behind this great site, to talk more about hairpedia.com.

What inspired you to start Hairpedia.com?

Aaron’s wife is a hairstylist, and about 3 years back while working on her website we decided to start a Hairstyle/Fashion website of our own that would improve upon other websites we saw out there.  Plus, we saw how profitable the internet could be from a friend who was doing well online.  With the 10+ years of computer and internet experience we thought it would be a great time to start a web business to complement our computer networking business.

The fashion/beauty industry is extremely dynamic, and we all know that designers are constantly changing their looks, what is the best way to keep up with these ever-changing trends?

We keep up with fashion and hairstyles primarily by watching celebrity trends and going to fashion and hair shows whenever possible. Since Aaron’s wife is a hairstylist she is constantly aware and updating us on new styles. We also have other family and friends in the hair industry so it helps us stay up to date on the latest trends.

Hairpedia.com covers a highly popular niche.  With that said, are there any specific times periods in the year where hair and fashion connoisseurs research at a note-worthy rate?

We always see a lot of traffic around prom and homecoming and during the spring and summer we receive the highest traffic of the year.

As the web springs up with hundreds of new beauty/hair sites every day, can you provide us insight on how you’ve successfully developed hairpedia.com as a leading site in this niche?

We recently redesigned our site to better align with web 2.0 and we continue to expand our site with new features and fun information to stay ahead of the competition.

When did you start monetizing Hairpedia and what role does In-Text advertising play in your overall monetization strategy?

We started monetizing the site as soon as it was created and loved Kontera’s In-text advertising as it complements our profits without adding clutter to the site. Using ContentLink is a great way to add profits and give our visitors more options for products and services.

What sort of responses have you been getting from Hairpedia users with regards to the various types of advertising you employ?

We have not received much response to our advertising, so I guess you can say it’s good since we haven’t had complaints!

With the recent addition of fun hair games to your site, what else can users expect to see in the future when surfing Hairpedia.com?

We hope our visitors keep our site bookmarked and keep coming back because we are developing and adding more features very soon.  One is a user social networking type user area where people can save their favorite styles to review later, or share with other users, and add their own style to allow other people to give them tips and even ask our experts for tips.  We also will have contests for best prom hair, and contests for other events.  Also more weekly celebrity hairstyles and our picks for the best celebrity hairstyle of the week…

The Kontera Publisher of the Month series kicked off in January of 2009. A publisher is selected from Kontera’s network each month and provides an insider’s perspective on what it takes to manage a successful site. To learn more visit the Publisher of the Month Category.

Categories: Publisher of the Month, Uncategorized