Language advances at the rate of technology, and that means f-a-s-t. Anyone making a living online knows how crucial it is to keep up with the new terms and phrases that amass in the industry.
A few months ago we published a post containing glossary terms and metrics relevant to the online advertising industry in general and more specifically to Kontera. We’ve received some warm responses for this post and so we’ve decided to expand, introducing additional terms to the list:
Campaign Related
Cost Per Click- The amount paid by an advertiser per each click on their contextual ads.
Campaign Targeting- Gearing an advertising campaign to a particular demographic.
ROI – an acronym for Return on Investment. In other words, the percentage of profit that an advertiser accrues from a marketing or advertising campaign
Technology Related
Semantic Analysis- Semantic analysis involves text mining, term/phrase extraction, page vector analysis, associations and and other parameters. Semantic analysis is used to determine the context of the page and respond with relevant advertising or related content.
Contextual Ad Relevance- in the field of In-Text contextual advertising, this term refers to the strength of the connection between an underlined keyword and the advertisement paired with it.
Computational Linguistics- a field dealing with the statistical and/or rule-based modeling of natural language from a computational perspective. Kontera’s contextual ads analysis technology is based on the principles of computational linguistics.
Industry Related
Interactive Advertising- the type of advertising that allows active participation from the user. See Kontera’s interactive advertising.
Rich Media Ads- a term for advanced technology used in internet ads, such as streaming video, applets that allow user interaction, and special effects.
IAB- The Interactive Advertising Bureau. The IAB is comprised of more than 375 leading media and technology companies. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
References:
We put this list together using the following great resources:
Kontera’s Contextual Ad Technology
Tags: advertising keywords Categories: About ContentLinks, FAQs, In Text Advertising, PPC Advertising
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