Kontera Presents at iMedia

On Monday, May 18th Lori Xeller, Kontera’s senior director of sales, and Starcom Worldwide’s Patrick Shaughnessy, presented a Master’s Class titled “Leveraging the Semantic Web” at the iMedia Agency Summit in Austin, TX. The class focused on how marketers can leverage the semantic web to drive branding and performance advertising.

Lori showcased the benefits of the semantic web, how it differs from contextual advertising, and how Kontera’s semantic technology delivers a very high level of engagement and qualified user to the advertiser.

• Story-Level Contextual Targeting
• Advanced Semantic Analysis
• Customized Solutions
• Exclusive In-Text Site Representation to 18,000+ sites
• Network reach to 100MM Uniques (73MM U.S., comScore April 2009)

Patrick, who represents clients Sun and Blackberry, highlighted the benefits Sun experienced using the semantic web and the strong campaign results Kontera delivered for Sun’s Try & By campaign.

Sun Intel Try & Buy Campaign Results:

• Sun Intel Try & Buy Q1 Engagement Rates: 8% – 10%
  - Trending steadily through Q2
• Q1 2009: In-Text’s cost per initiated registration was nearly 5X lower than the cost per initiated registration from banner ads.
• In-text has driven 80% of all submitted applications for this Sun Try & Buy campaign, but with less than 40% of the spend.

To find out more about the benefits of Kontera and the semantic web, read Lori’s interview at iMedia Connection