Reaching more than 100 Million unique users per month, Kontera’s exclusive network features over 15,000 premium and niche publishers. As many of our publishers know, upon joining Kontera we require that you use our technology as the exclusive In-Text ad provider on your website. Since we’ve received questions regarding our Publisher Agreement exclusivity clause, we’d like to use this opportunity to describe the important rationale behind this policy.
A Few Words on Kontera’s In Text Ad Technology
Kontera’s semantic analysis technology performs at real time to dynamically hyper-link the words that most accurately represent and predict user-intent and engagement. When a Kontera publisher’s site is loaded by a user, our engines analyze the page to select the most relevant keywords and deliver the ads that provide the greatest value to Publishers, Advertisers and users.
It should be noted that keywords which are already hyperlinked are excluded from this analysis. This means that keywords marked by other providers are also excluded by our system, allowing less of an opportunity to select the keywords that would yield the highest CPC and best CTR. ContentLink ads present the best performance on pages that contain text, uncluttered by too many links.
From the user’s side – pages which contain too many links compete for the user’s attention and result in an unpleasant user experience. For this reason we believe that the highest quality and best user experience is the product of a perfect balance between text and In-Text ads.
Which Other Ad Networks Work Side by Side with Kontera?
All non- In-Text advertising networks. Kontera’s ContentLink ads work alongside Google adsense, YPN, banner ads, affiliate networks, you name it- it works. ContentLink ads compliment all monetization efforts on a publisher’s site. The best marketing strategy often results from combining two or more monetization techniques to maximize a site’s earning potential. Explore to discover the optimal strategy for your site.
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