Adding Sites to Your Kontera Account: Why Each Tag Matters


July 09, 2009

diversity-smallMany of our publishers are interested in expanding their partnership with Kontera by adding more sites to our network. As you already know, to do so, there’s no need to open another account. All you have to do is to contact our Support Team by logging into your account in the Publisher Center and clicking on the “Help” tab. We will quickly review your additional sites and create a unique tag for each site associated with your Kontera account.

Using a unique tag for each one of your sites is important as it enables us to separately track individual performance, as well as make sure that the tag settings are fully optimized to specifically match your sites’ attributes. By using the correct tag you ensure that we’ll provide you with the best and most relevant ad targeting for your site’s content niche and structure.

Say that when you first signed-up to join Kontera, you applied with your computing related blog. A few weeks later, you decided to add your forum which deals with mobile phones as well as your extreme sports site to your Kontera account. While our contextual analysis technology analyzes each page in real-time to identify its topics and main Keywords, some of the ad settings are changes by our Optimization Team. These tweaks are based on each site’s performance, traffic trends, length of its pages, content niche etc. Needless to say that by using the same tag across multiple and diverse sites will result in your missing out on the benefits of this optimization.

Having accurate knowledge of each of your sites’ individual performance is important as it provides us with a clear indication if everything is running smoothly, or if further optimization is required. As a publisher this gives you the option to customize yourKontera ads and detailed reporting. With separate tracking you can accurately analyze your sites’ metrics, which as we all know, is a well known hobby within the internet community :)

Tags: , , Categories: About ContentLinks, Optimization, PPC Advertising

2 Responses to  “Adding Sites to Your Kontera Account: Why Each Tag Matters”

  1. Rajh says:

    Rajh thanks his friends at Kontera for giving him great tips about his tags. :)

  2. sabir ahmed says:

    how to add my site?

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