The biggest ad spending quarter is here! Increase your revenues by implementing our Tips and Tricks to optimize Kontera across your sites. Follow these tips and tricks which will help you maximize your earnings during the end of the year and holiday season.
- More Page Views Yield Greater Revenues: Add Kontera tags to all pages and as many sections of your site as possible, to earn maximum revenues.
- Seasonal Relevance Wins: Having interesting content that is relevant for through October-December advertising pay dividends. Keep in mind the type of advertisers that spend during this time of year. For example, a holiday season shopping guide or thoughtful opinions on the latest automotive models will probably yield greater results than planning for next summer’s vacation. Having seasonally relevant and fresh content will increase coverage, CPC, and CTRs resulting in record busting eCPMs.
- Consider Changing Link Color: New color usually makes In Text links more prominent to your users resulting in higher CTRs and greater revenues.
- Use Zone or Filter Tags: Keep our analysis and links targeted to your content and away from outlying areas like headers, sidebars, footers, etc.
- Keep it Clean: Avoid producing content with profanity or sensitive topics as quality brands avoid this type of content and our technology screens the content.
- Revisit Maximum Link Parameters: Limiting links to 1, 2, or 3 per page can hinder CTR and prevent you from monetizing to your sites’ full potential.
- More Sites: The easiest way to make more money is to add more sites to the Kontera program. If you have more sites then let us know and we will get you additional tags.