The Winning PlayBook: BlackBerry and Starcom score the inaugural Kontera Interest Awards

July 08, 2011

We couldn’t be more pleased to announce Starcom Mediavest Group and BlackBerry as winners of the first ever Kontera Interest Awards for their BlackBerry PlayBook campaign!

This new quarterly award honors Advertisers and Ad Agencies for their in-content innovation. When it comes to taking full advantage of the creative possibilities and context driven results offered by Kontera, BlackBerry and Starcom are the clear winners.

The engraved glass award was presented by Kontera president Hal Muchnick, at a special dinner held recently in Chicago. Starcom’s Vice President and Global Mobile Activation Director Brandon Starkoff, accepted the award on behalf of the Starcom BlackBerry team. Attendees enjoyed delicious fare and celebrated with a toast to commemorate the evening.

The Blackberry Playbook Freedom unit.

So what set the PlayBook campaign apart? BlackBerry and Starcom collaborated with Kontera in creating a unique Product Freedom ad. Taking the customized shape of a Playbook tablet, the unit expanded to display a video carousel featuring content syndication ads that showed off the PlayBooks’ Internet, Flash, and Multitasking abilities. The immersive experience combined with great editorial placement, provided for an ad unit that was both memorable and effective.

Congratulations to both BlackBerry and Starcom Mediavest Group!

Is there a campaign currently on Kontera that’s particularly caught your eye? Let us know in the comments and maybe your nomination will win next quarter’s Kontera Interest Awards!

Categories: Conferences & Events, Featured Campaigns

2 Responses to  “The Winning PlayBook: BlackBerry and Starcom score the inaugural Kontera Interest Awards”

  1. Vilas says:

    Kontera Interest Award sounds great. Keep it up team Kontera.

  2. Jude says:

    I did not know that Kontera is such a large company.

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