Archive for the ‘About ContentLinks’ Category

Are You a ContentLink™ Expert?

Wednesday, June 25th, 2008

Indulging our uncontrollable urge to try out any and all web gadgets out there, we thought why not give Quibblo a shot? So we’ve put together a fun ContentLink trivia quiz.

Our ContentLinks are customizable, feature-rich, In-Text ad units. They’re great for generating your ad revenue, but how much do you really know about them?

Quizzes by Quibblo.com

Releasing Joomla Module for ContentLink™ Ads

Thursday, May 29th, 2008

Kontera ads on my joomla site

If you come by this blog often, you’ve already heard of the new WordPress and Drupal plugins we released recently.

We thought, why should WordPress and Drupal users have all the fun? And on that note, we’re pleased to introduce a module that will make life easier for Joomla users. Everyone should have a chance to easily make money from ads on their sites.

The Joomla module allows a simple integration of ContentLink ads.
Here are the features it enables:

* Adding the ContentLink tag to all your pages in one click

* Blocking ContentLink ads from appearing on particular pages

* Displaying ads only to non-registered users

* Changing ContentLinks’ color

Download Module for Joomla 1.5

Download Module for Joomla 1.0

Installation:

  1. Download and unzip the plugin.
  2. On your Joomla administrator, select “Installers” and then “Modules.”

    Joomla for Kontera ContentLink Ads

  3. Browse to find the unzipped “kontera-joomla” file and then click the “Upload and Install” button.
  4. From the dropdown menu select “Modules” and then “Site Modules.”

    Joomla Module for Kontera Publishers

    From the list of modules on your site select the newly created “Kontera-ContentLink” module.

    Joomla Module for Kontera Publishers

  5. Now you can set your ContentLink preferences.
  • Within the “Kontera Settings” page, add your Kontera Publisher ID in the appropriate field. This is your personal ID which appears on your ContentLink tag:

    Kontera tag

  • In the “Position” field select the lowest position on your site’s template, to set the code’s placement on your pages. The default lowest position is “Debug”
  • Use the “Access Level” field to determine which users will see ContentLinks on your pages.
  • Use the “Menu Item Link(s)” window to select the pages on which ContentLinks will appear.
  • You can easily change ContentLink’s color by filling out the appropriate field.Download Module for Joomla 1.5
    Download Module for Joomla 1.0

Feel free to send any question by comment or email. Any feedback is most welcome.

ContentLinks™ Placement on Your Website’s Page

Tuesday, March 18th, 2008

Life’s Maze

There are many small yet essential decisions in life: paper or plastic, what color kitchen set to buy, where to place ContentLinks on your website’s page…

Well we can’t help with all the above but when it comes to ContentLink ads, we can make a few useful recommendations.

Since ContentLink ads work best on rich text sites, the more textual content your site contains the better. The best area for ContentLinks is where the most relevant content is concentrated. In most sites, this is the top of the page. Remember to make sure that this area is not controlled by Zone or Filter tags, these are used to block ContentLinks from appearing on certain areas of the page.

In some cases, such as forums, the most recent entries are at the bottom of the page. To assure highest relevancy for your forum site, make sure ContentLinks appear in the bottom part of the page.

At least we got one thing off your mind :)

How Do I Add Another Site to My Kontera Account?

Wednesday, March 5th, 2008

We said before that when our partners talk we listen. We love getting your feedback and find it to be a great resource in helping us improve our products and services. That’s why creating and maintaining communication channels with you are particularly high on Kontera’s priority list.

This blog, the Publisher Center and our newly added KnowledgeBase are all meant to be exactly that – a two way communication channel.

Take the Knowledgebase as an example. The feedback provided by the thousands of Kontera publishers who visited it, has helped us identify the frequent questions encountered while employing ContentLinks™ and managing your account. The result on our end is a constant update of the Knowledgebase with new information.

Kontera Knowledge Base

One of the most frequently accessed Knowledgebase articles is “How do I add a new site to my existing Kontera Account?” and so we thought to answer it here as well. Adding another site to your Kontera account is easy. In fact it’s a process that can be summed up in three words send - receive - add. And here’s how:

Use the help tab in your account in Kontera’s Publisher Center and send us an email listing the site domains you want added to your network. We will review each site and create up to 5 new sets of tags for you at a time. Upon receiving the new tags, you can immediately add them onto your site’s template directly before the closing body tag </body> of your source code.

Have you visited the Knowledgebase? Have a question that wasn’t included in it? Let us know and we’ll gladly add it.

Send it to blog@kontera.com

Britannica’s Take on Kontera

Thursday, February 14th, 2008

You don’t have to take our word for it, simply watch what a senior Britannica.com executive  has to say about Kontera ContentLink Ads.  See more of our BlogWorld adventures.

3 Reasons Why Your SEO Efforts and ContentLink™ Optimization Go Hand in Hand

Tuesday, February 12th, 2008
By Mika Tal

I’m no search engine expert but there are a few basic things anyone who’s ever launched a site knows about increasing its popularity. Golden rule number 1: on the web- your presence largely depends on the level of attention search engines decide to invest in you. We also know well there’s much that can be done to encourage search engines to notice your site. For Kontera publishers, the good news is that while improving your search engine rankings, you improve your ContentLink results- and not only for the simple reason of traffic increase.
Here are a few ways in which your SEO efforts improve your ContentLink results.

SEO & ContentLink

  1. Search engines love text rich sites. In fact, the ultimate search engine friendly web-page contains 250-500 words.
    This is great news for ContentLink ads. The ideal environment for ContentLink ads is a text rich site. Think of a text rich site as fertile ground for In-Text ads to thrive on. Part of the reason being that the more text a site has, the greater the selection and the number of ads that our relevancy engines can display. Optimizing your website for search engines increases your ranking while enhancing your ContentLink results.
  2. Including within your content keywords that are relevant to your users. You are more likely to be noticed by search engines when your webpage contains contextually related keywords. Contextually related keywords give search engines the idea of what your site is all about. So for example, if you use words such as herbs, plants, flowers and fertilizer, you’re probably writing about gardening. Similarly, when a publisher signs up with Kontera, we determine the site’s category in order to target ads which are most relevant according to our contextual advertising technology.
    Relevant keywords are the pillar stone of your SEO efforts. Search engines look for those words that are most relevant for your users. By targeting keywords, you can direct your readers to the most relevant pages on your site, forum or blog. Highly targeted content leads to higher conversions and better visitor experiences.
    Similarly, Kontera’s ContentLinks searches for relevant keywords within your content in order to match it with the most relevant ad. Our engine analyzes the text on your site in order to figure what your content is all about. Within seconds, keywords are selected according to relevancy, click-through rates and revenue potential. These parameters are set to bring the most targeted, highest paying ad to your site. Considering this, optimizing your content for search engine purposes simultaneously optimizes your site for Kontera’s relevancy engine.
  3. So what’s the number-one tip for search engine ranking? Fresh Content. Search engines like websites that are frequently updated with fresh, unsullied, content. This is part of the dynamic search engine- webpage relation. Luckily, Kontera’s ContentLink are dynamic ads that bring the most relevant results at real-time. It does not matter how often you update your site’s content, Kontera’s engine analyzes and matches ads to your site each time a visitor enters.

Kontera’s New Publisher Center is Live!

Thursday, January 31st, 2008

A few weeks back we gave you a sneak peek at our new Publisher Center.

Sneak Peek at Kontera’s New Publisher Center

Well, peeking is no longer necessary.

The Publisher Center is live and you can now login using your existing user and password.

pubcenter-updated.png

Check out the graphic revenue displays, experiment with the Keyword Report, test the URL report, customize ContentLink Color, and look into our Knowledgebase for detailed information about using ContentLinks™.

What is really exciting is that all this is just the first stage in the improved Publisher Center. We are already working on additional features, all designed to give you better service, greater control and means to increase your contextual ad revenues.
So let us know what you think so far and which other features will help you.

We can’t wait to hear your feedback.

On PPC Advertising and Kontera’s In-Text

Wednesday, January 30th, 2008
By Vered Avrahami

Kontera In-Text, Kontera ads, blog advertising, link ads

One of the many great things about the online industry is that every publisher, regardless of size, can generate revenues from his web site or blog. To be an online entrepreneur, you don’t need years of experience or academic degrees; you don’t have to be a marketing expert, a confident webmaster or an advertising wiz; the only thing you are required to do, is to explore the various PPC Ad formats and contextual Advertising methods out there, and sign with the ones that are best suited for your website’s content and overall design. Naturally, we all have our preferences.

As internet users, we are accustomed to the idea that the web’s speedy development, along with free access to reading material, necessitate that a page’s real-estate be divided between content and advertising. We have also learned that advertising could complement content, by providing additional information, tailored to fit whatever it was that we were reading about. As part of our everyday online experience, we have all clicked on an eye catching banner, or on a text advertisement, one of the forms of contextual ads. The newest kid in the PPC advertising block is In-Text Advertising. Kontera’s In-Text advertising preserves the advantages presented by other forms of advertising while introducing new benefits to publishers, advertisers and users.

Kontera’s ContentLinks change the rules. In the past when a publisher was interested in increasing his advertising revenues, he was required to allocate additional web page “real estate” for ad placement. This action could potentially impair his content and deter users. With Kontera In-Text, a publisher’s ad-inventory is as vast as his content, since every word could serve as an opportunity for advertisers to communicate with their audience.

Kontera In-Text, Kontera ads, blog advertising, link ads

With ContentLinks, publishers are granted control over the placement and number of PPC In-Text ads inserted in their content. Publishers are also able to customize the color of the double-underlined Keywords, in order to differentiate them from regular links, and assure that they match the website’s design. These characteristics of Kontera In-Text Advertising guarantee that the publisher remains the decision maker regarding his site’s attributes.

Kontera’s Publisher of the Month

Sunday, January 27th, 2008

We are pleased to be visited by Sustines Laplana, owner and writer of Selaplana.com. Sustines has agreed to tell us a few things about his experiences with Kontera ContentLinks.

Selaplana.com is a blog that covers a variety of topics ranging from technology to entertainment . Besides being a valuable source of information, Selaplana.com has been a part of Kontera’s network for a year, making money by displaying ContentLink ads, relevant to the topics his readers are interested in reading.

The great advantage of ContentLinks is the fact that it can be customized to accommodate any individual site’s look & feel. Selaplana.com is a good example of ContenLink inegration in terms of ad density and ContentLink color.

Selaplana

Tell us about yourself (name, country, profession)?

My real name is Sustines Laplana and is known online as SELaplana. I am the first and lone blogger in Southern Leyte, Philippines and I am blogging at selaplana.com and at its network of blogs. I am a graduate of BSElectrical Engineering but working as professional blogger. I have no other business, no other job but just blogging.

What can you tell us about selaplana.com? What do you cover in your site?

I have lots of blogs but the Selaplana.com is my main personal blog. It covers wide range of topics from technology, entertainment, personality, politics or religion. Some of my articles are answers to the questions, advice request, comments, criticism or suggestions sent to me via email by other bloggers, blog’s visitors and subscribers.

It also publishes results in different licensure examination by the Professional Regulation Commission here in the Philippines.

Selaplana.com

How did you first hear about Kontera?

I first learned about Kontera when I found a double-lined text with links in a certain blog in which when I put over the mouse pointer into that text, the Kontera ads showed.

Since when have you been using Kontera?

I started using the Kontera ads on February 2007.

What do you like about Kontera?

Here are a few of the reasons why I like Kontera:

- Kontera ads have higher CTR compared to other ads

- It can be used at my blogs along with the Adsense ads. Google doen’t penalize publishers who are using Kontera ads. It can even be used along with other ad networks like text link ads, sponsored posts, CPM ads, contextual ads with CPC scheme, CPA ads…

- It’s my 2nd highest earner which is next to adsense.

- The ads are relevant in the sense that only the texts within my blog-page are picked by Kontera.

- I can customize the color of the text-link to look like the regular text-link of my blog.

What would you tell other publishers who consider Kontera?

Publish Kontera ads in your blogs or websites and earn more. You have nothing to worry of about other contextual ads because Kontera does not compete with them. It even plays in harmony with text link ads and sponsored posts. It’s really a smart way of maximizing your ad-publishing income.

Thanks for interviewing here, we’re glad to hear from you and hope to see you continue to earn revenue using Kontera ContentLinks.

Turning Words into Profit with Kontera

Wednesday, January 16th, 2008

More on our BlogWorld adventures- Assaf Henkin, Kontera’s VP Product and Co-Founder, introduces smart ways to monetize your blog. And of course, John Chow has something to say about his experience with Kontera…