In a series of A/B testing conducted by Mike Rowe from the Discovery Channel’s Dirty Jobs, the 2011 Ford Super Duty Truck was found to completely out perform its competitors in everything from fuel efficiency, towing abilities, torque and engine power. Ford wanted to showcase its winning truck using the video hosted by Rowe. Yet, for a truck with these many features, there was just too much to convey in just one video.
That’s why when Kontera teamed up with Ford to build an ad unit to educate consumers about the benefits of the 2011 Ford Super Duty, Kontera’s expert development and design teams created yet another In-Text industry milestone: the first In-Text multi-video ad!
This Expandable ad unit features a video carousel, presenting three 2-3 minute long video clips of the 2011 Super Duty in action. End users interacting with the ad choose the video they wish to see, which is being played maximized to the full size of the expanded ad unit.
The innovative ad unit also offered a 15 second teaser video displayed before the ad expands to its full width, and provided multiple calls to action, linking to different Ford landing pages, from “Price & Build” to “Incentives & Offers”, and “Request a Quote”.
Providing a fully immersive, multi-video experience, Kontera has once again expanded the limits of what an In-Text ad can be. Thanks to our exclusive Topical Targeting capabilities, Kontera can predict user intent and match it advertisers preferences; delivering advertisers a qualified and engaged In-Text audience at scale.
With Kontera superior contextual technology and innovative Ad units, The Ford Super Duty multi-video campaign has proven extremely successful in delivering Brand Awareness lift, Message Recall and a considerable increase in relevant consumers’ Purchase Consideration.
A recent comScore study also found similarly impressive results when measuring the impact of Kontera In-Text ads for other Brand engagement campaigns. In this comprehensive study, Kontera In-Text ads were found to deliver Brand Lift 5X the norm!
To learn more about the impact of Kontera In-Text advertising on key brand measures and on brand-related consumer behaviors, as well as on end-users’ attitudes to In-Text ads- visit our comScore Research Results page.
Categories: Featured In-Text Campaigns, In Text Advertising
When examining end-users’ attitudes toward various forms of online advertising, the comScore study revealed consumers view Kontera In-Text ads as:
Kontera is proud to announce the launch of Kontera Synapse – our new In-Text relevance engine, which brings the next generation of ad relevancy and audience engagement to our advertisers, publishers, and end users.






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