In a series of A/B testing conducted by Mike Rowe from the Discovery Channel’s Dirty Jobs, the 2011 Ford Super Duty Truck was found to completely out perform its competitors in everything from fuel efficiency, towing abilities, torque and engine power. Ford wanted to showcase its winning truck using the video hosted by Rowe. Yet, for a truck with these many features, there was just too much to convey in just one video.

That’s why when Kontera teamed up with Ford to build an ad unit to educate consumers about the benefits of the 2011 Ford Super Duty, Kontera’s expert development and design teams created yet another In-Text industry milestone: the first In-Text multi-video ad!

This Expandable ad unit features a video carousel, presenting three 2-3 minute long video clips of the 2011 Super Duty in action.  End users interacting with the ad choose the video they wish to see, which is being played maximized to the full size of the expanded ad unit.

The innovative ad unit also offered a 15 second teaser video displayed before the ad expands to its full width, and provided multiple calls to action, linking to different Ford landing pages, from “Price & Build” to “Incentives & Offers”, and “Request a Quote”.

Providing a fully immersive, multi-video experience, Kontera has once again expanded the limits of what an In-Text ad can be. Thanks to our exclusive Topical Targeting capabilities, Kontera can predict user intent and match it advertisers preferences; delivering advertisers a qualified and engaged In-Text audience at scale.

With Kontera superior contextual technology and innovative Ad units, The Ford Super Duty multi-video campaign has proven extremely successful in delivering Brand Awareness lift, Message Recall and a considerable increase in relevant consumers’ Purchase Consideration.

A recent comScore study also found similarly impressive results when measuring the impact of Kontera In-Text ads for other Brand engagement campaigns. In this comprehensive study, Kontera In-Text ads were found to deliver Brand Lift 5X the norm!

To learn more about the impact of Kontera In-Text advertising on key brand measures and on brand-related consumer behaviors, as well as on end-users’  attitudes to In-Text ads- visit our comScore Research Results page.

 
Don’t take it from us, take it from MediaPost.

Last week we announced that comScore, the leading internet marketing research firm, recently completed a three-month comprehensive study into the effectivness of Kontera In-Text advertising for both advertisers and end users.

When examining end-users’ attitudes toward various forms of online advertising, the comScore study revealed consumers view Kontera In-Text ads as:

• Cleaner, Less cluttering ads
  
• More relevant ad-format
• Least Intrusive ad-format

This is great information: as most publishers and webmaster are already comfortable with the effect traditional ads have on their users, we now know Kontera In-Text ads – as the next evolution in online advertising – perform even better!

How did we rank so high?
In a Word: Relevancy.

Kontera Synapse, our new Relevancy Engine, is the master-mind behind it all. Kontera Synapse’ patented technology analyzes the content and other attributed of the web page to determine the topics of interests and intent of end users who visit the page. It is then able to make the most relevant associations for them, displaying the most relevant ads or related-information that echo their interests.

With end users receiving content that matches their intent – both them and advertisers benefit. Kontera In-Text ads enable advertisers to connect with a large, qualified audience, and reach consumers where and when they are most engaged. Their ads appear front-and-center within the text of the page and closely linked to the users’ interests.

On Tuesday, we had a Webinar with comScore discussing Best Practices for High Impact Online Advertising and the performance of Kontera In-Text ads. The event was a huge success! Due to popular demand, we’ve added a second Webinar with IAB on August 11th that you can still register for if you wish to learn more about why Kontera In-Text advertising is so effective.

Kontera Synapse Delivers Superior Relevance and Proven Results.

Kontera is proud to announce the launch of Kontera Synapse – our new In-Text relevance engine, which brings the next generation of ad relevancy and audience engagement to our advertisers, publishers, and end users.

Kontera Synapse makes the most relevant associations for end-users, by identifying their topics of interest and predicting intent. For advertisers, Kontera Synapse massively aggregates and engages the most qualified audience from across the web. The technology has been shown by comScore, to deliver five times greater advertiser performance than traditional display advertising.

The Breakthrough Innovations of Kontera Synapse:

• Topical Targeting: Rather than just use a fixed keyword list like In-Text technologies relied on in the past, Kontera Synapse is able to identify 1000’s of concepts and expanded phrases that are relevant to the topics of interest of any advertiser’s target audience. This provides advertisers with greater campaign scale and selection of phrases and keywords that are more engaging to consumers and deliver a more qualified audience. End users also benefit from ad content that mirrors their intent.
• Dynamic ‘A/B’ optimization: Kontera Synapse tests different topics and monitors how users interact with each page on the Kontera’s network in real-time. The In-Text phrases with which end users interact more represent users’ interests. In this way intent is determined through “the voice of the users”.
• Phrase Discovery and Exploration: Kontera Synapse automatically identifies and tracks the trending of new phrases, as they appear across the network. Those phrases are cross linked to relevant topics and entities (people, places, etc.).
• Comprehensive brand safety controls: Kontera Synapse includes a full suite of brand safety capabilities. Advertisers benefit from Kontera’s knowledge of sensitive topics and keywords within each category. In addition, specific ‘avoid’ lists can be defined for an advertiser or specific campaigns. These controls ensure that advertisers are not proximate to content that is harmful to their brand.

comScore, the leading internet marketing research firm, recently completed a three month comprehensive study confirming the effectiveness of Kontera In-Text ads.

When comparing the behavior of consumers exposed to Kontera In-Text ads to those that were not exposed to them — and to the comScore norms for display advertising — comScore’s findings prove that:

• Kontera In-Text ads delivers 5 Times greater Brand Awareness lift than Traditional Display Ads
• Consumers are 5 times more likely to search online for the promoted products after viewing the ad on the Kontera network, and 2.5 times more likely to visit the product’s website.
• Kontera In-Text ads increase Product Purchase Intent by 68%
• Exceptional message recall – 2.5 times the norm.

In addition, comScore also found that Kontera was a favorite among end users. With the Synapse engine ensuring relevancy and tight linkage to the user intent, consumers view Kontera In-Text ads as one of the cleaner, less cluttering and more relevant ad-formats.

To learn more about the comprehensive comScore study, please visit our comScore results page.

Kontera Synapse is the culmination of an intensive R&D investment throughout the past two years. We’re very excited to see the extraordinary results this new engine provides, and view  the comScore  research as a powerful validation – a testament to Kontera’s In-Text solutions and their effectiveness for both advertisers, publishers and end-users alike.

Just wanted to share with our readers that in their August issue, Website Magazine ranks Kontera Top 50 Ad Networks,and the #1 among the In-Text ad networks.

This is yet another testament to the continued growth of the Kontera network – now over 140 million unique users per month– and to the vote of confidence from our advertisers and publishers partners worldwide.

Check out the Website Magazine article (Download PDF)

Carriers and cell-phone makers are always looking to differentiate themselves, to increase public’s awareness of their brand and to engage with consumers.

With the fierce competition in the Telecom sector, these companies look for the most effective online campaign strategies – turning to Kontera’s In-Text advertising solutions to successfully meet their campaign objectives (scroll down for some cool examples!).

Telecom carriers and handset makers are stepping up their online competition, as Cell-Wars heat up on the Kontera Network.

In the last months we’ve seen a substantial increase in In-Text campaigns being launched on Kontera for major telecom and phone manufacturers, such as AT&T, HTC, Samsung, Sprint and BlackBerry.

These companies benefit from Kontera’s brand engagement rates that range from 5% to 8%, our advanced semantic targeting, and unique creative ad units. Increasingly, these carriers and phone makers are also adopting In-Text advertising units that incorporate Twitter, Facebook and links to related information and articles.

With carriers and handset makers directing more of their advertising dollars to Kontera, the revenue from directly sold advertising campaigns in the Telecom sector more than tripled in the first quarter of 2010 compared to the same period in 2009. Meanwhile, the average campaign budget was more than twice as large compared to campaigns a year earlier.

So who will win this escalating battle for our hearts, minds, and SIM cards? It’s unclear, but with these In-Text Telecom campaigns receiving such great response rates from consumers, and the market-leading CPC and record high CTRs of those premium ads providing our publishers with the spoils; the telecom wars aren’t even close to being extinguished. However, if a victor does finally emerge, you can be sure that it’ll happen right on the pages of the Kontera Network.

Freedom Ad Campaign for AT&T showcasing the product.

Video Integration for SAMSUNG and for Sprint.