We’ve recently announced Kontera’s Freedom Ad units, enabling advertisers to display In-Text ads in the shape of the product or brand they advertise. Freedom Ads received raving reviews and we wanted to share one of the more exciting success stories with this new Ad type.

Many of us are familiar with the “Quaker Man” – the gentle smile and old-world attire of the Quaker brand logo. Quaker is a household name that’s been around for over 130 years and is one of the most popular brands in the world.

Quaker needed something to reinvigorate the product and get consumers excited about oatmeal again. Kevin Ryan, of iMedia Connection, gives Kontera and OMD (Quaker’s ad agency) kudos for taking oats to the next level, making them just a little bit sexier.

Click to view demo

In an ad shaped like the Quaker Oatmeal package, that included recommended recipes, Quaker succeeded in engaging with consumers for 12 seconds (!) while they review the content of the ad, achieving Click Through Rates as high as 15.6%. The Quaker In-Text Freedom Ads delivered the highest CTR across the entire campaign, across all other media types.

Pranav Pandit, Group Director of Digital Strategy at OMD, acknowledges the success of Kontera’s In-Text advertising solution in tying unique and engaging creative with relevant context to help users connect the dots from Quaker to a rich oatmeal experience.

In-Text advertising has always delivered performance because of its superior relevancy and unobtrusiveness – as the website visitor has to trigger the launch of the ad by hovering over the highlighted keyword in the text, and the ad is closely tied and extremely relevant to the content of the page and to the user intent behind it.

In the online advertising world, where banner ads are almost universally ignored by consumers, getting extremely low click through rates of 0.7%, In-Text ads, which are actively triggered by consumers, who want to engage with the content, deliver impressive average CTR of 10% and above. In an industry measured by advertisers on conversion and campaign ROI, and by publishers on the CPC paid for each of those clicks – high CTRs and user engagement mean big business all around.

Go on, awaken your sense with Quaker oats and take a look at the demo of the Quaker Freedom Ads.

Download the presentation given at the iMedia Brand Summit on the Quaker Case Study.

Watch the short video interview with Ammiel Kamon, Kontera’s EVP Marketing, given at the iMedia Brand Summit held last month. See what makes Kontera’s In-Text advertising solution unique.

Check out more of our latest videos on YouTube

Whether you watched it or not, the 2010 Oscars came and left and needless to say, they did so in style.  We wanted to take a minute to share the top clicked keywords relating to entertainment on the Kontera network – with our very own red carpet spin.

Fashion-forward phrases like gowns, haircuts, red carpets, glamor, and celebrity styles were hot on the network, as publishers were busy critiquing and posting about how the celebs were clothed and made up in preparation for the big event.

Some favorite actresses like Scarlett Johansson and Mischa Barton generated the most amount of interest on our network, and movie keywords such as anime and comedy have been extremely popular film genres among users.  Movie wise; oldies still prevail as Speed and Titanic are still amongst the favorites (and Sandra Bullock even went home with a statue!), alongside the more recent critically acclaimed “The Hurt Locker” and Cameron’s Avatar hype.

Lastly, in preparation for the Academy Awards, publishers were writing and readers were catching up on 3D movies (specifically UP by Disney-Pixar which took the Oscar for best animated film), home theatre systems, decorating tips, and quick and easy appetizers in preparation for their Oscar viewing get togethers. Be sure to stay tuned to our Top Clicked Keywords Posts to keep up with what’s hot and clickable on our network.

At Kontera, we’re seeing a steadily growing substantial increase in CPG advertising on our network.  You might be wondering, what is CPG?

CPG stands for Consumer Packaged Goods, and can be anything that is packaged for sale at the consumer level. Going through your neighborhood supermarket, you see CPG products all around you –ranging from sun-screen and toothpaste, salad dressing, breakfast cereal, to music CDs, socks and coffee makers.

Then you might think to yourself – well, that’s interesting that CPG companies are interested in Kontera, but what does this mean for me?

It’s a good thing you’ve asked! CPG brands are amongst the most recognizable brands in the world, with some of the largest advertising budgets out there. Have you heard of Kellogg’s, Dove, Rice Krispies, Snapple, Arm & Hammer, and Welch’s?

Well, of course you have! And now you can increasingly see them using Kontera’s In-Text advertising solutions.

As a publisher, this means more big, reliable, household names advertising on your website. Big brands mean big business – with quality creative, higher CPC and better overall relevance and user engagement.
Check out some of our popular CPG ads on our new Gallery page »

What do CPG advertisers look for? In a word, quality.  If your site has quality content focused around lifestyle, recreation, fashion, family, shopping, home improvement, etc., then you may see some of our CPG ads come to life on your site.

In summary, advertisers and brands alike are increasingly recognizing the quality and effectiveness of In-Text advertising as a method to share the word about their CPG products.  So; eat your cereal, brush your teeth, freshen your underarms, and quench your thirst, with the confidence that your favorite brands are using Kontera’s In-Text ads to relay their brand messaging.

Read the latest CPG press release »

You want to make money from your website without the risk of driving your traffic away.  Kontera has the In-Text advertising solution that pledges to:

• Not clutter your pages.
• Not trash your text.
• Bring your readers the relevancy that they deserve.
• Showcase brands that mean business.
• Keep the network clean in order to welcome big brands-meaning unique high paying advertisements.
• Maintain tight integration between your content and your users’ intent delivering record high CTR.
• Provide value to users and publishers.
• Serve fewer links per page while delivering strong campaign performance. (Also check out mediapost.com)
• Offer you a sustainable revenue stream that you can bank on.
• Bring you the premier In-Text Advertising experience.

Our unbeatable contextual technology delivers results without compromising on quality and your users.