Kontera is compliant with the Interactive Advertising Bureau revised Universal Advertising Package and Rich Media Creative Guidelines. We’ve recently received the IAB seals:

The Interactive Advertising Bureau (IAB), represents over 375 leading interactive companies that actively engage in and support the sale of interactive advertising. You can read more about IAB and its mission here.

Kontera also meets the IAB guidelines for the most common current in-stream ad formats.

LinkedIn members, we gladly introduce to you, Microsoft related content ads- powered by Kontera.

What does that mean, exactly?

Our relevancy engine is built to determine the true context of any webpage and to match it with the most relevant ads. This technology will now be utilized to serve contextually relevant information from Microsoft in ad units appearing on “LinkedIn Answers”.
LinkedIn users will be able to follow a related Microsoft ad in order to expand their search for answers on technology related questions.

How does it work?

Kontera’s engine analyzes LinkedIn answers page in real-time while matching it with related topics from Microsoft TechNet. Following, these topics are displayed on an ad unit, enabling users to find additional answers and information.

To see Kontera’s Microsoft implementation on LinkedIn, login to your LinkedIn account and click on the “Answers” tab. Within “Answers”, click on the ‘Technology’ link and then on the ‘Information Technology’ link.

Visit our website and find out more about the Kontera -Microsoft-LinkedIn collaboration and about Kontera’s Contextual Advertising Technology

We are very proud to announce the launch of our latest innovation - the Kontera Hybrid. The Kontera Hybrid utilizes the company’s technology, which is powered by over a dozen In-Text technology patents pending, to deliver contextually relevant content and advertising in a single unit.

What is the Kontera Hybrid?
Kontera Hybrid is a publisher tool designed to increase user involvement, engaging users where they are the most active – within the content. The Kontera Hybrid is a completely customizable, In-Text media layer that simultaneously displays relevant content alongside advertisements. The Hybrid layer enhances a webpage by presenting links to related content, videos, and images alongside advertisements in one cohesive unit. The Hybrid layer is launched upon a user mouse-over on a highlighted keyword within a webpage, thus increasing user engagement and site interaction.

How does the Kontera Hybrid Work?
Kontera´s patent-pending technology and proprietary algorithms thoroughly analyze each webpage to determine its topic, extract relevant Keywords, and determine which other pages within the website are thematically related to it. This real-time analysis determines which Keywords within a page’s content will be highlighted and, upon user mouse-over, will launch the Hybrid layer. The system also simultaneously selects and adds links to related content to be featured within the Hybrid’s layer.

The Kontera Hybrid enables publishers to select the source of the articles displayed within the layer, either by re-directing users to other sections within the website or by providing links to related articles from other online sources. In other words, the Kontera Hybrid helps you direct traffic where you want it to go.

The Kontera Hybrid’s advanced capabilities and multi-faceted layer encourage greater user engagement rates with publishers’ ads and content, resulting in a 20% increase in page views among publishers benefitting from the Hybrid.

Publisher Benefits of the Kontera Hybrid:
• Enhanced user engagement
• Related articles and videos
• Increased page views per user
• A means to move traffic within your site/network
• Additional premium advertising inventory

When and where can I see the Kontera Hybrid in action?
The Kontera Hybrid was launched on Monday, March 17, 2008. To see the Hybrid in action please visit Men’s Fitness at www.mensfitness.com/fitness/ab_exercises/136

The Hybrid is currently available to select publishers, to be considered for the Hybrid, please email us at publishers@kontera.com

To learn more please visit our website Kontera Hybrid

A few weeks back we gave you a sneak peek at our new Publisher Center.

Well, peeking is no longer necessary.

The Publisher Center is live and you can now login using your existing user and password.

Check out the graphic revenue displays, experiment with the Keyword Report, test the URL report, customize ContentLink Color, and look into our Knowledgebase for detailed information about using ContentLinks™.

What is really exciting is that all this is just the first stage in the improved Publisher Center. We are already working on additional features, all designed to give you better service, greater control and means to increase your contextual ad revenues.
So let us know what you think so far and which other features will help you.

We can’t wait to hear your feedback.

Kontera’s new Publisher Center is now in beta!

We are excited to tell you about the Publisher Center, with a brand new interface, turning ContentLink™ integration and tracking into a richer experience than before.

As we see it, it’s all a matter of flexibility and control. We aim to make ContentLinks flexible to your needs while granting you greater control over your preferences. The Publisher Center is a first step as we have many more new plans and developments in store.

The new Publisher Center, designed to make your ContentLink experience more accommodating than ever, includes enhanced reporting capabilities, graphic revenue displays, KnowledgeBase (FAQs), and much more.

From now on, you will be able to:

- View Performance Reports- run customized click and revenue reports, including graphs.

- Easily update your basic contact and your Account Information.

- Perform ContentLink Color Customization - You’ll be able to select the color of your Kontera link and test to see which color yields the highest revenues.

- Access Kontera’s knowledge Base- read expert advice on a variety of issues, such as optimizing Kontera’s code for different blogging/site management platforms, and more.

The Kontera Publisher Center is still in beta. As soon as testing is completed you will be able to access the new Publisher Center using your existing User Name and Password.

Your comments and suggestions are most welcome!

By Mika Tal

Welcome to the first in a series of interviews exposing Kontera from behind the scenes. In this series, we hope to achieve an inside look at Kontera’s services, products, and developments, from those who know it best, the people working day by day to push Kontera’s backstage happening.

Kontera’s Product UI

Gabi Peles is in charge of the overall management of products and services that define the meeting point between publishers and Kontera. Whether in the office or outside, Gabi loves a good challenge. In his spare time you’ll often find him engaged in a favorite hobby, kite surfing; we get worried so he usually doesn’t tell us beforehand

An interview with him reveals some exciting upcoming developments in Kontera’s products and publisher services:

1. What is Kontera’s guiding principle in terms of developing a new product/service?
   We put the user experience at the center. This means that we base any product development with the aim to meet the needs of the publisher.
   This has to do with the central part of our development methods. When we plan and think a product, we make every effort to see from a user’s point of view. I believe this is the strength of ContentLinks™ and where it is crucial for us to stress our added value as a network.
2. How do you obtain information on publisher needs?
   Kontera’s network of publishers includes publishers of all sizes, from established websites to popular blogs and forums. The wide range of segmentation allows us to familiarize ourselves with different environments and subsequently to develop solutions for various publisher needs. It’s a stage for dynamic interaction with a variety of fields and the challenge is in meeting diverse needs.
3. What would you say was this year’s greatest accomplishment in terms of ContentLinks™ development?
   This year was big on relevancy- we reached new milestones regarding our capabilities of matching content with ads. I’m glad to point that our patent pending algorithm has brought ContentLinks™ to a new level of achievement. This is very exciting news since relevant ads and information are ContentLinks™’ core value.
4. What are some new plans and offerings for publishers?
   We are working to enable publishers more flexibility and greater control over their personal accounts. This will be expressed through added features and options of our ad layer. In the near future, publishers will be able to control many aspects of the product. The next stage will be to allow publishers additional features in multiple areas such as reporting, product visual features, ads, and information. This is a thrilling development that we are looking forward to set in motion.
5. What do you have to say about Kontera as we look towards 2008?
   2008 will be an exciting year. We are always aiming to refine and advance ContentLinks™, and with so many new things planned, it will surely be an interesting and creative time.

We at Kontera, the world’s leading in-text advertising provider, are pleased to introduce our company blog. Here, we’ll keep you up to date with news, tips, and important information about Kontera and our industry-leading ContentLink™ in-text advertising solution.