One great technology platform, now two great networks.

Kontera is proud to announce the official launch of INTENTclick, the premier direct response In-Text network. INTENTclick differs from Kontera’s flagship brand network, in that it’s optimized to meet the specific needs of direct response advertisers and quality publishers in the “Save Money” and “Better Income” verticals. INTENTclick will be expended for additional content categories in the future.

Both networks utilize Kontera’s Synapse Platform, which provides advanced semantic analysis, along with real-time web trend and user context analysis, to predict consumers’ interests and intent. However, INTENTclick has an ad inventory that’s especially effective for monetizing SEO driven content covering the topics of saving or making money. Here are the advantages for both Publishers and Performance Advertisers:

For publishers, INTENTclick delivers:

• Exclusive in-text placements
• Thousands of offers
• Incremental monetization
• Easy setup – for a single site or a network of sites

For performance advertisers INTENTclick delivers:

• Superior optimization
• High conversion
• Precise Targeting for a qualified audience
• Exclusive in-text inventory
• Flexible ad formats (text and rich media)
• Dedicated account management

Kontera SEO Yoav Shaham further elaborates on why now is right time to launch a second in-text network:

“As a technology company with multiple offerings and a rapidly expanding footprint, we’ve scaled to a level where we can effectively manage multiple products, multiple market segments, and multiple networks. This segmentation of networks gives us the power and flexibility, to fully serve both brand advertisers and direct response advertisers, in the unique ways that satisfy their differing campaign objectives.”

As Yoav touched upon, INTENTclick is just the latest in a series of new products Kontera Technologies has released in the last six months. Along with INTENTclick, Kontera has also introduced Mobile Solutions and the acclaimed Social Boost family of products, further cementing Kontera’s position as an industry leader, and valued partner for both Advertisers and Publishers.

The same high level of relevancy Kontera’s Synapse platform brings to websites is now coming to your mobile device.

We’re pleased to introduce you to Kontera’s latest two products, Relevant Ads and Related Information, which provide contextual ads and other information to smartphones like Android devices, and iOS devices such as iPhones, iPads, and iPods.

Relevant Ads are a natural extension of Kontera’s contextual solutions, providing highly relevant ads to attract an engaged audience, now on mobile and iOS devices.  Related Information is a newer concept, where by tapping over the highlighted phrase, you’ll be able to access additional content from across the Kontera network that’s relevant to what you’re reading.

For Apple devices, both solutions are already running live across the websites of Kontera’s over 15,000 Publishers, while Android will be gradually rolled out during the coming days and weeks. All Kontera Publishers automatically receive the full benefits of these mobile solutions without any additional implementation required.

Here’s Tobias Wright, the Digital Strategist for Budget Fashionista, with his initial impressions as a Kontera Publisher:

“Our users are fashion conscious and on the go, and Mobile is a strategic area for us in the coming year and for long term monetization. This seems to be a very elegant solution on the mobile platform that can only benefit our users. Kontera has proven itself to be a very forward thinking partner that is always thinking several steps ahead.”

The specific benefits of Kontera Mobile Solutions for Publishers:

• Maintains clean publisher pages – placement is as links within relevant phrases, where the users are engaged, the text of the page.
• Ads are not shown until consumers opts-in by tapping to see related information to page contents.
• Unlike other ads platforms, which can take up to 25% of an already crowded mobile screen, Kontera requires no additional mobile real estate.
• Already up for all Publishers, without any further implementation necessary.
• If you have a separate mobile site or a different template for your mobile site, then you just need to add the standard Kontera JavaScript to that site.
• Will not slow down your mobile site, as Kontera loads after page is rendered.
• Kontera Publishers will get more exposure for their content, as Related Information refers mobile readers to other sites on the Kontera network covering similar topics.

The advantages of Kontera Relevant Ads for Advertisers:

• Editorial placement within relevant mobile content and within specific topics that’s aligned with what’s relevant to the consumers’ specific topics of interest.
• Placements across Kontera’s network of sites.
• Unlike some other mobile formats these ads are not pinched or panned out of the user’s view frame (because the content is the linked-ad)

Like the entire network, Relevant Ads and Related Information are powered by the Kontera Synapse platform, which uses advanced semantic analysis and user context to understand user intent.

Using Kontera, end users find information that’s relevant to their interests; publishers make their content more interactive, and advertisers gain greater targeting precision and brand engagement.  With the new Mobile Solutions, Kontera is even further extending the value we provide to each of these three groups.

Stay tuned, as Android and iOS devices are only the tip of the iceberg of what we’ve got planned for our contextual mobile ads. In the very near future we’ll be interviewing the project’s Product Manager, who will be sharing the inside scoop on the product improvements and expansions we’re already working on.

We’ve recently announced Kontera’s Freedom Ad units, enabling advertisers to display In-Text ads in the shape of the product or brand they advertise. Freedom Ads received raving reviews and we wanted to share one of the more exciting success stories with this new Ad type.

Many of us are familiar with the “Quaker Man” – the gentle smile and old-world attire of the Quaker brand logo. Quaker is a household name that’s been around for over 130 years and is one of the most popular brands in the world.

Quaker needed something to reinvigorate the product and get consumers excited about oatmeal again. Kevin Ryan, of iMedia Connection, gives Kontera and OMD (Quaker’s ad agency) kudos for taking oats to the next level, making them just a little bit sexier.

Click to view demo

In an ad shaped like the Quaker Oatmeal package, that included recommended recipes, Quaker succeeded in engaging with consumers for 12 seconds (!) while they review the content of the ad, achieving Click Through Rates as high as 15.6%. The Quaker In-Text Freedom Ads delivered the highest CTR across the entire campaign, across all other media types.

Pranav Pandit, Group Director of Digital Strategy at OMD, acknowledges the success of Kontera’s In-Text advertising solution in tying unique and engaging creative with relevant context to help users connect the dots from Quaker to a rich oatmeal experience.

In-Text advertising has always delivered performance because of its superior relevancy and unobtrusiveness – as the website visitor has to trigger the launch of the ad by hovering over the highlighted keyword in the text, and the ad is closely tied and extremely relevant to the content of the page and to the user intent behind it.

In the online advertising world, where banner ads are almost universally ignored by consumers, getting extremely low click through rates of 0.7%, In-Text ads, which are actively triggered by consumers, who want to engage with the content, deliver impressive average CTR of 10% and above. In an industry measured by advertisers on conversion and campaign ROI, and by publishers on the CPC paid for each of those clicks – high CTRs and user engagement mean big business all around.

Go on, awaken your sense with Quaker oats and take a look at the demo of the Quaker Freedom Ads.

Download the presentation given at the iMedia Brand Summit on the Quaker Case Study.

Watch the short video interview with Ammiel Kamon, Kontera’s EVP Marketing, given at the iMedia Brand Summit held last month. See what makes Kontera’s In-Text advertising solution unique.

Check out more of our latest videos on YouTube

At the recent iMedia Brand Summit in Las Vegas, we announced our newest ad family: Freedom Ads.

Freedom Ads offer Kontera’s large brand advertisers a unique way of capturing the consumers’ eye and imagination, while delivering record-high engagement, brand response rates, and CTRs.

Freedom Ad units are highly-relevant rich-media in-text ads that appear in the actual form of the product they advertise – thus bringing these products to life through an engaging out-of-the-box experience.

For example, when advertising its newest mobile phone and its video capabilities, Samsung chose to have the ad itself shaped like the actual mobile device, simulating its capability to stream live video coverage of the Winter Olympics. Consumers immediately experience the Samsung phone, its unique product design and video capabilities. The ad also conveys the Olympic experience and associates the Samsung brand with the Olympic spirit.

There are two types of Freedom Ads; the Product Freedom Unit, and the Brand Freedom Unit.

The Product Freedom Unit delivers an elegant, instantly recognizable visual depiction of the advertiser’s product, directly from within a highly relevant key phrase. Product Freedom units employ a clean design, and are ideal for product focused advertisers like Consumer Packaged Goods, Automotive, Apparel, Beauty, Consumer Electronics, and Retail.

The Brand Freedom Unit brings to life elements of the brand that are instantly recognizable, and it delivers a unique and holistic brand experience through tasteful interaction that engages, educates, and delights the consumer.

In a survey conducted among 15 brands and agency teams who launched campaigns using the new Freedom Ads, all of them replied that they would use the Freedom Unit again! This great advertiser reception is indicative of positive consumer results, and it is translating into a positive financial impact for Kontera’s publishers.

Other advertisers that have used the new Freedom Ads include FedEx, Adobe, the Republic of Ireland and Curel. See these campaigns and experience the Freedom Ads for yourself on our demonstration page.

You can also check out some of our additional Freedom Ads resources:

• The Official Kontera Press Release
• Freedom Ads Covered on MediaPost
• Download the PowerPoint presentation presented at iMedia Brand Summit
• See this and other Ad types in The Kontera Ad Gallery
• Watch the short video interview with Ammiel Kamon, Kontera’s EVP marketing, given at the iMedia Brand Summit about the future of in-text advertising