August 22, 2013
Here at Kontera we’re known for our “hands on” customer service and that was especially true at the HP View Live Biennial Marketing Meeting in Miami August 12-14.
The invitation-only event gathered 175 HP Enterprise managers and executives, and Kontera was proud to be a sponsor and included in the Expo portion of the conference. Seeking to add a little R&R for the HP employees, Kontera brought two masseuses to our booth, and their presence was even more appreciated after all of those long plane rides and working sessions. There was also a raffle and guests to the Kontera booth left with a very stylish Kontera branded USB drive.
While people were waiting for their massages, Kontera’s VP of Sales West, Denise Clemetson and Director of Advertiser Marketing, Debbi Dougherty, were on hand to showcase Kontera’s existing partnership with HP, along with our content marketing platform and media platforms. Kontera offers a variety of ad features, content capabilities, mobile and tablet opportunities and the response was huge, with many marketers wanting to learn more, in particular looking to set up live demos of our content marketing platform.
A big thanks to HP Enterprise for inviting us to participate, and of course for holding the conference in Miami We had a great time and look forward to deepening the HP/ Kontera partnership in the weeks and months ahead.
Categories: Conferences & Events, Inside Kontera
June 13, 2013
The coolest place to be Wednesday was The New Yorker Hotel, and we’re not just talking about the freezing temperature in the ballroom.
Kontera is very proud to have sponsored The Corporate Social Media Summit, a two day conference held June 12-13; to discuss marketing response, corporate decision making, enhanced innovation, and improving customer loyalty. The conference brought together over 300 high level social media professions, including such distinguished speakers as Jeff Feldman, Director of Strategy at Adobe; Michael Donnelly, the head of Digital Marketing at MasterCard; Bob Stuart and Joseph Eckroth, the CMO and Chief Innovation Officer respectively from Hertz; Victor Reiss, Director of Digital and Social Media at FedEx; and Bill Tolany, Senior Director of Marketing and Integrated Media at Whole Foods.
Their panels were full of valuable insights, including the Hertz team pointing out that customer service on social is one of the most effective means of marketing you have, and Michael Donnelly of MasterCard explaining how the history of payments have moved from units of matter to units of trust. Jeff Feldman also had a particularly salient point, wryly observing that the ROI of using social media is that your company will still be around in 5 years.
Other speakers included Kontera’s own Executive Vice President of Products, Assaf Henkin, who together with Matt Petitjean from Automatic Data Processing and Sagar Jethani from Premier Farnell, led a session about effective content marketing. It was a lively conversation, and quite a few jaws dropped when Assaf shared a statistic about how Millennials are switching devices 27 times per hour.
Overall, it was a convention full of actionable takeaways for marketers and a great opportunity to exchange ideas with some of the leading voices in social media marketing.
Categories: Conferences & Events, Online Advertising Industry
June 12, 2013
Workout? Dance party? Rooftop happy hour? The “Get Fit with Kontera” event was all three! On June 4, Kontera employees, 305 Fitness instructors and teams from Starcom Mediavest, iProspect, Maxus, Mediacom, Ogilvy, Carat & Targetcast all got together for a cardio-dance workout at Ramscale Studios.
In a beautiful venue overlooking the Hudson River, dance music pumped from a DJ booth and a room full of women lunged, jumped, danced, and sang their way through an exhausting session. 305 Fitness instructors were all over the room, keeping the energy up and the crowd moving, as the tired but enthralled participants pushed themselves to the end.
After almost an hour of nonstop movement, a sea of flushed but happy faces made their way outside onto the roof deck. They enjoyed a beautiful sunset and extraordinary view of downtown Manhattan. Guests were treated to freshly made smoothies and wraps. Cold white and blush wines were also available as a post-workout treat.
Many of the participants were surprised at how intense the workout was, but they were all smiles at the end of the night. Lauren Tallody of Targetcast said, “I had a blast during the workout and especially after with the amazing view and snacks”! Everyone walked away with a Kontera tank tops & a free workout at 305 Fitness’ main studio space, not to mention some sore muscles and a good night’s sleep!
Thanks to all those who came out to “Get Fit with Kontera”!
Categories: Conferences & Events, Inside Kontera
December 17, 2012
As one of the leaders in the Israeli developer community, Kontera was proud to both sponsor and speak at the inaugural International Ruby On Rails Conference in Tel Aviv. The one day event was a chance for Ruby developers from all over the world to share their insights and experiences working within the Ruby ecosystem.
Among the speakers was Kontera’s own Eran Barak Levi who gave a talk on Agile DevOps.
Kontera’s platform is distributed, very dynamic, large scale and composed of diverse state-of-the-art technologies. Such characteristics impose operating challenges that couldn’t be solved with “off-the-shelf” solutions. Eran presented an in-depth technical talk, sharing Kontera’s holistic approach for solving these operative challenges.
The presentation covered the full development life cycle: from the development stage through deployment up to real-time monitoring in the production environment. The technologies mentioned included Ruby, Rails, MCollective, Graphite, and many more.
The conference was a lot of fun, and proved a great opportunity to both exchange ideas and to show off all the fantastic work Kontera R&D does behind the scenes.
For programmers who speak Hebrew, you can watch Eran’s entire presentation here.
Categories: Conferences & Events
November 26, 2012
Over 1,200 digital automotive marketers were at this year’s J.D. Power Automotive Marketing Roundtable in Las Vegas, Nevada; including Kontera’s Kristin Socha, Cat Davenport, Tracy Hughes, Hal Muchnick and Ammiel Kamon. With technology developing at such a rapid pace, we were proud to be a sponsor of this event where attendees were invited to take a deeper look at how the latest digital advertising trends are affecting the automotive industry.
J.D. Power Research showed that 4 in 5 new vehicle buyers use the internet during shopping, millennials are using social twice as actively in shopping for a new vehicle, and that 20% of in-market shoppers are using multiple platforms. These insights are crucial to take into consideration when developing a successful marketing campaign for an automotive client. The advertising industry is changing and the top automotive brands are quick to adjust.
Industry leaders took the stage to discuss exactly how to best capitalize on the latest digital trends to ultimately engage better with consumers and sell more vehicles. The agenda included sessions involving segments on engaging consumers, multi-screen consumption, the consumer path to purchase, and big data. Ryan Mocan, Group Search Director at Mediacom (and a client of Kontera’s) participated in “Deconstructing the Mobile Sound Byte”. As mobile remains the fastest growing platform in digital advertising, he discussed the 121% growth in mobile consumption since 2010 and how important it is for automotive marketers to take advantage of that growth.
Some successful industry leaders are clearly learning and improving from these new digital trends. For example, VW was a Stevie Award Gold Winner for Mobile Marketing Campaign of the Year, a campaign that Kontera is proud to have been part of. Additionally, Cadillac was also was recently awarded “Most Improved Luxury Brand”. Successful automotive brands are keeping up with developing trends in technology by integrating more digital and mobile advertising into their campaign strategies…and it’s working.
Overall it was an extremely informative event and a great opportunity to exchange ideas with other leaders in the growing digital automotive field.
See everyone again in the desert next year!
Categories: Conferences & Events