At Kontera, we can relate to the frustration of forgotten passwords, constant resetting, and the struggle to track and remember the countless login details for all of our frequently visited web destinations.

Protection is tight and web technology today allows for an ultra-secure browsing environment; still, many people are guilty of: failing to change their passwords regularly or recycling the same password through all of their accounts.

When establishing passwords, experts recommend considering the following tips:

• Use numbers, letters, and symbols

• Don’t use shared passwords

• Mind case-sensitivity requirements

• Avoid obvious sequences/patterns (1234,abc)

• Never keep your default password

• Change passwords every 4-6 weeks

The Kontera team reminds you that you can easily change your login password in the Publisher Center by clicking the “My Account” tab.  If you are an advertiser, your Advertiser Center password can be changed upon request- just contact your account manager.

We consider this as not only a great way to enhance your personal security, but also a great exercise to improve memory.  Of course, our Support Team is always happy to help should your password escape you, simply click “forgot password”, or let us know and we’ll gladly muster up a replacement right away.

Making heads or tails of accounting terms and banking information is not an easy task.

Since Kontera Publishers often pose questions to our Accounting Department about the various payment terms that need to be filled out in the Publisher Center, we’ve turned to our accounting experts to get a better understanding of the who, what, why, when, and how of these wordy banking terms.

In case you were wondering what “Bank RTN” is, or what’s the difference between “WIRE” and “International EFT” for your payment method of choice, we’re glad to let you know that we’ve updated our Publisher Knowledgebase with a full entry that will help you navigate through your account’s payment information page.

So be sure to drop by our KnowledgeBase for a detailed answer to the question:

What do the Various Accounting Terms in the Publisher Center Stand For?

While you’re there, please browse around and let us know if there are any additional subjects you’d like us to cover in the Publisher Knowledgebase.

Exciting news on the front of Kontera publisher payment!

We already offer multiple payment methods to suit your preference.  Now, we’re glad to announce that if you’re using Domestic ACH as your payment method, pay-day will come even sooner. You can receive payment at $75 and cash-in on your Kontera earnings quicker and more often!

The change recently went into effect and can be utilized by publishers who qualify for Domestic ACH payment.

If you are a current Kontera publisher who meets these criteria, we invite you to benefit from this new $75 payout:

1. Login to your Kontera Publisher Center account.
2. Select the “My Account” tab and then follow the “Payment Method” Link.
3. Select the “Domestic ACH” option from the payment method dropdown menu and hit the “Update” button.
4. Please submit all updates to your account’s tax and payout info by the 15th of the month for changes to take effect on  the upcoming payout cycle. Any updates submitted after that date will only be applicable during the next payout cycle.

This change is just one of many to come as we continue to bring you the best  In-Text advertising experience.

Language advances at the rate of technology, and that means f-a-s-t.  Anyone making a living online knows how crucial it is to keep up with the new terms and phrases that amass in the industry.

A few months ago we published a post containing glossary terms and metrics relevant to the online advertising industry in general and more specifically to Kontera.  We’ve received some warm responses for this post and so we’ve decided to expand, introducing additional terms to the list:

Campaign Related

Cost Per Click- The amount paid by an advertiser per each click on their contextual ads.

Campaign Targeting- Gearing an advertising campaign to a particular demographic.

ROI – an acronym for Return on Investment.  In other words, the percentage of profit that an advertiser accrues from a marketing or advertising campaign

Technology Related

Semantic Analysis- Semantic analysis involves text mining, term/phrase extraction, page vector analysis, associations and and other parameters. Semantic analysis is used to determine the context of the page and respond with relevant advertising or related content.

Contextual Ad Relevance- in the field of In-Text contextual advertising, this term refers to the strength of the connection between an underlined keyword and the advertisement paired with it.

Computational Linguistics- a field dealing with the statistical and/or rule-based modeling of natural language from a computational perspective.  Kontera’s contextual ads analysis technology is based on the principles of computational linguistics.

Industry Related

Interactive Advertising- the type of advertising that allows active participation from the user.  See Kontera’s interactive advertising.

Rich Media Ads- a term for advanced technology used in internet ads, such as streaming video, applets that allow user interaction, and special effects.

IAB- The Interactive Advertising Bureau. The IAB is comprised of more than 375 leading media and technology companies. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.

References:

We put this list together using the following great resources:

Wikipedia

Yahoo Publisher Network Blog

IAB website

Kontera’s Contextual Ad Technology

Implementing Flash units is common practice in contemporary web design. Flash presents objects in a continuous movie format, and often includes sound as well as a high interactivity level, providing your users with a rich and more engaging experience.

We mention this since we’ve been getting an increase of questions from publishers regarding Flash and ContentLink ads. Will ContentLink ads be affected by flash units featured on a webpage?

ContentLink Ads are usually unaffected by Flash units. Still, as there are multiple parameters incorporated in each flash code, if you feel that they’re causing any irregularity in your ads’ appearance you can follow these steps:

Use transparent mode when loading the Flash unit to your HTML code. Transparent mode allows the background color or image of the HTML page that contains the Flash unit to show through.

This can be achieved by making the following adjustments to your Flash unit’s code:

1. For the <OBJECT> tag, add the following parameter: <param name=”wmode” value=”transparent”>
2. For the <EMBED> tag, add the following parameter: wmode=”transparent”

The web provides ample resources for anyone interested in learning more about creating and using Flash, but be sure to stop by Flashkit.com, a great site that Kontera’s  very own Flash developers recommend.