Increase Your Site’s Revenue with Pluck-on-Demand and Kontera


November 20, 2008

Kontera recently partnered with Pluck On Demand enabling its publishers access to contextually relevant, professionally-created, content and social media tools to increase publisher page views and user engagement. Kontera ContentLink will automatically populate within the Pluck on Demand content widget generating additional revenue for publishers.

kontera_sm1.gifPluck

What exactly is Pluck On Demand?

Pluck On Demand is a series of widgets that grow your site with contextually relevant content and social media tools.  The widgets read your site and offer links to relevant content from a library of millions of articles and videos. All content is consumed within your pages with your site’s look and feel and is pre-packaged with advertising.  This means incremental page views and revenue for your site.

How does it work?

Pluck On Demand’s free self-serve widget-based product can be added in minutes using an easy step-by-step implementation wizard.  Once in place, Pluck On Demand automatically reads content on a page and provides links to related articles and videos sourced from various high-quality content providers. The full article or video content is viewed within the publisher’s site, driving traffic and engagement.  Pluck On Demand also comes with social media features such as comments, ratings, recommendations, and user profiles, making it possible for publishers to instantly build vibrant community on their sites.
Check out the video to learn more http://ondemand.pluck.com/kontera

How do I sign-up?

Visit ondemand.pluck.com/kontera and add Pluck on Demand to your site today!

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Tags: , Categories: About Kontera Ads, FAQs, In Content Advertising, Inside Kontera

The Comprehensive Kontera Guide for Payment Info (otherwise known as “when do I get paid?”)


November 12, 2008

Kontera Cash

We’ve decided to aggregate some of the questions we receive regarding payment terms & methods. The extended versions of the answers below can be found in the Kontera knowledgeBase.
If you’re left with any payment questions after reading this post and the knowledgeBase, let us know, and we’ll gladly expand our guides to include more information.


When do I get paid?

Kontera’s payment terms are Net 30, first week of the month, when balance meets or exceeds US$100.  In plain English it means that payment is issued 30 days after the month in which the revenue was earned, when an account balance reaches $100. For example, if your account balance reaches $100 in October, we’ll send the payment to you in the first week of December.

What if my account balance is less than $100?

If your account balance is less than US$100 at the end of the month, earnings over US$5 (for all your sites combined) is rolled forward to the following month, until the payment threshold is reached.
You can view your account status at any moment by logging into your Publisher Center account and clicking on the reports tab.  Reports date back up to 180 days and any data prior to this time frame can be sent to you upon request.

Can I set a higher limit of when payments are released to me?

Sure.  Some of our partners prefer a payout amount which is higher than $100.  If this is the case for you, simply change the settings by logging into the Publisher Center and selecting the “My Account” Tab. Follow the ‘Payment Method’ link and enter the amount of your choice in the appropriate field.

What are the available payment methods?

Kontera’s available payment methods are as follows:

US Publishers
•    Check
•    EFT
•    Paypal

Publishers from Canada, Mexico, Australia, New Zealand, Austria, Belgium, France, Germany, Ireland, the Netherlands, Spain, Switzerland,  and the United Kingdom
•    Check
•    International ACH
•    Paypal

All Other International Publishers
•    Check
•    Wire
•    Paypal

And how do I change my payment method?

To change your payment method, login to your account and go to “My Account” tab, then click “Payment Method” to select your preferred option.  Click to find out more about changing your payment method to PayPal.

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Tags: , , , Categories: About Kontera Ads, FAQs, In Content Advertising

Can I Control the Density of Kontera ContentLink Ads on My Site?


October 02, 2008

In a previous post we’ve defined Link Density as “the concentration of ContentLink ads within a publisher’s content; the higher a site’s link density, the more ContentLinks are presented per page.”
Lamp People
Now we’d like to answer the question: What determines a site’s link density?

Generally, it has to do with the amount of text a site has.  ContentLinks, being in-text ads, are a perfect fit for text rich sites.  So the more textual content you have on your site, the more ContentLinks will appear.  Another factor has to do with the topic of a site.  Let’s face it, not all site topics were created equal.  Popularity of topics is interchangeable and may also vary throughout the year, as does the advertisers’ demand of a particular keyword.

To define link density through a more mathematical approach we’ll say the following:  a link density of 10 would mean a maximum of 10 keywords out of 100 words will be highlighted on a page.

Lamp People

Link density can be changed by Kontera’s optimization team.  To change the link density on your site, login to kontera’s Publisher Center and click on the help tab to contact support with your request.

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Tags: , , Categories: About Kontera Ads, FAQs, In Content Advertising, Optimization, PPC Advertising

A Guide to a Better Understanding of Kontera Terms and Metrics


September 25, 2008

advertising glossary
Building a site or a blog is no simple task but maintaining it is no child’s play either… Like in any other professional undertaking, this occupation requires you to learn a whole new language, a set of new definitions.  Unlike any other professional undertaking, the online world is the fastest growing fastest changing industry existing today.  And so to be in touch with it, one has to keep up with the lexicon.  If you’re a website owner/online marketer, you definitely know what I mean.

Taking this into account, we thought it would benefit our partners if we presented a short glossary of basic terms revolving around Kontera and online advertising in general.  We hope to make some aspects of Kontera more accessible through these definitions.

advertising glossary

Kontera Online Advertising Terms:

  • Pay Per Click Advertising- an advertising model in which Kontera pays publishers according to a pre-determined amount each time a user clicks on an ad; the amount is determined by the advertiser and is known as CPC.
  • Contextual Advertising- an advertising model in which advertisements on a site are targeted to users based on the site’s content.  Kontera’s contextual advertising is highly specific as it recognizes the meaning of a particular sentence and matches it to the highest paying ad of the same topic.
  • In-Text Advertising- a form of contextual advertising in which ads are served within the content of a site through highlighted keywords.  Kontera’s algorithms analyze content and extract keywords in order to match them to ads.  The ads appear as the user hovers over a highlighted keyword with his mouse.

Revenue Model:

  • Revenue Share- the percentage of a click’s revenue which is received by the publisher.

Kontera Metrics:

  • Impressions- the number of times a website is loaded by internet users; this is calculated by totaling all loads of all pages within the specified site.
  • Net Impressions- the number of times a website is loaded by internet users, calculating only those pages on which at least one ContentLink was present.
  • CTR- (Click-Through Rate) the average rate at which a site’s users click on an ad; this is calculated by dividing the number of clicks by net impressions to yield a percentage.
  • CPC- (Cost Per Click) the dollar amount that an advertiser offers for a click on a particular ad. CPC isn’t a fixed rate and varies from one advertising campaign to the next according to advertiser’s specifications.
  • eCPM- (Effective Cost Per Thousand)- the revenue for each 1,000 net impressions that a publisher’s site generates; a key tool in estimating revenue projections based on impressions.

Kontera Optimization Advertising Terms:

  • Optimization- the process in which a Kontera team analyzes a site to identify its ideal ContentLink settings for reaching optimal performance and revenue potential. Click to learn some optimization tips.
  • Link Density- the concentration of ContentLink ads within a publisher’s content; the higher a site’s link density, the more ContentLinks are presented per page. (e.g., a link density of 10 would mean a maximum of 10 keywords out of 100 words will be highlighted on a page).  Link density is a scale that Kontera’s optimization team can easily control.  Contact support@kontera.com for more details.
  • Zone Tags- publisher-initiated Javascript code that specifies which areas of a site Kontera’s algorithm should analyze to generate ContentLinks; not to be used with Filter Tags.
  • Filter Tags- publisher-initiated Javascript code that specifies in which areas of a site Kontera’s algorithm should not generate ContentLinks; not to be used with Zone Tags.
  • Metrics Fluctuations – Many factors may influence one or more of your metrics and be reflected in your site’s overall performance. Fluctuations may result from changes in your site’s settings, ContentLink attributes, your site’s traffic sources and visitor trends, available relevant campaigns and advertisers’ specifications and more. It’s therefore very important to remember that when you analyze performance you should keep track of all the values above as well as take a look at your site’s stats as reflected in Google Analytics or any other tracking application you may be using.

We hope this helped in gaining a better understanding of Kontera’s advertising and how to analyze your site’s metrics.  Find out more about Kontera advertising terms through the use of Google Analytics.

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Tags: , , , , Categories: About Kontera Ads, FAQs, In Content Advertising, Optimization, PPC Advertising

5 Things Kontera’s Top Earners Have In Common


September 03, 2008

Do gigantic spreadsheets of stats creep you out? They do me. Kontera analysts on the other hand, love them.

Stats are useful for many reasons; my own favorite use is for the purpose of getting insightful information about Kontera partners. Today, we’ve asked our analysts to gather the information that would answer an essential question: what do Kontera’s top earners have in common?

Here’s what we came up with:pay per click ads

  1. Over 55% U.S. Traffic – Online advertisers tend to allocate the majority of their resources to the U.S. market granting it the highest ad spending per internet user. This inclination explains why publishers who experience an increase in their U.S. traffic, will also benefit from increased revenues.
  2. High percentage of Search Engine Traffic – Search engine traffic is characterized by being more targeted.   If much of the traffic that comes to your site arrives through search engines, chances are that you get focused, targeted users to come through the door.  These users visit a website with an intention to find specific information and are therefore more likely to click on the pay per click ads you serve.
  3. Returning Visitors – Another thing Kontera’s top earners have in common is a high percentage of returning visitors.  You may say, “big news flash! Returning visitors are valuable for my site, duh! didn’t know that…”  Well, there is a news flash regarding Kontera pay per click  ads and the visitors on your site.  Returning visitors are already familiar with the Kontera layout, the ads and the information served on your site.  Having experienced the advantages ContentLinks provide, these visitors tend to generate CTR which is higher than that of new visitors.
  4. Cross-browser website compatibility –  There’s a variety of browser options available today and the market is always on the move.  With Google ‘s release of Chrome beta, there’s no telling where or how fast things are going… Why limit yourself to one browser?  Your site’s visitors use many.  If you want to maximize your site’s earning potential make sure your site is well supported in all browser and browser versions.pay per click advertising
  5. Content Rich Sites –The more textual content on your pages the better. Kontera top earners all have implemented the Kontera tag on pages that have ample textual content for our algorithm to analyze. However you should note that it’s not only the length of your content that comes into play, but also its quality (Are your pages keyword rich?Is your content fresh and original? Is it SE optimized?).

This is what we found so far through our stats.  Any questions? Suggestions? We’d love to see your comments.

>> Read more about our pay per click ads

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Tags: , , Categories: FAQs, Inside Kontera, Optimization, PPC Advertising

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