In the past, we discussed several optimization tips for websites running Kontera In-Text ads – from link color and its affect on CTR, controlling the way ads appear on your pages, opening ads in a new window, adding sites, and more.
Another popular tool you could use to maximize Kontera results on your website sits comfortably right in your Publisher Center. Yes, we’re talking about the Keyword Report and URL Report found under the “Reports” tab in your Admin console. When was the last time you used them?
With these two reports you can gain more granular visibility and better insight into how your content is performing with Kontera In-Text ads.
- The Keyword Report displays the top keyword phrases that our In-Text Engine selected to highlight on your pages – and the percentage of clicks that these keywords received.
- The URL Report shows which pages from within your site are generating the most clicks.
By examining these two reports, you can figure out which topics of interest and keywords are working best for you on the Kontera network. Best of all, this high-performing content is around topics that:
- You already enjoy writing about
- Your readers already enjoy reading, and interacting with the In-Text ads displayed within this content.
You can use this insight to decide which topics to expand on in the future – balancing content guidelines and end-users preferences with site monetization.
The Key is Balance. So Don’t Forget:
- Our algorithm is always evolving- “learning” your content, and highlighting new keyword phrases to match your users’ intent with the current ad inventory and advertisers preferences. So don’t get too “stuck up” on a certain topic or overuse a certain keyword. We wouldn’t want to bore your readers…
- And Keep Writing, Writing, Writing… In a time when the internet can deliver every bell and whistle imaginable, there’s still nothing more important than providing quality content. That’s the only way to attract new visitors and retain them.
Search engines put a high premium on sites that can consistently deliver new content, making it essential for Publishers who want to be successful to constantly update their sites. Additionally, Kontera In-Text technology requires Content-rich sites for us to analyze and display ads on. So the more pages you have with quality text, the more places you’ll have Kontera ads on – so that your revenue grows as you become a more prolific writer!
Categories: Optimization, Top Clicked Keywords








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