Another popular tool you could use to maximize Kontera results on your website sits comfortably right in your Publisher Center. Yes, we’re talking about the Keyword Report and URL Report found under the “Reports” tab in your Admin console. When was the last time you used them?

With these two reports you can gain more granular visibility and better insight into how your content is performing with Kontera In-Text ads.

• The Keyword Report displays the top keyword phrases that our In-Text Engine selected to highlight on your pages – and the percentage of clicks that these keywords received.
• The URL Report shows which pages from within your site are generating the most clicks.

By examining these two reports, you can figure out which topics of interest and keywords are working best for you on the Kontera network. Best of all, this high-performing content is around topics that:

1. You already enjoy writing about
2. Your readers already enjoy reading, and interacting with the In-Text ads displayed within this content.

You can use this insight to decide which topics to expand on in the future – balancing content guidelines and end-users preferences with site monetization.

The Key is Balance. So Don’t Forget:

1. Our algorithm is always evolving- “learning” your content, and highlighting new keyword phrases to match your users’ intent with the current ad inventory and advertisers preferences. So don’t get too “stuck up” on a certain topic or overuse a certain keyword. We wouldn’t want to bore your readers…
2. And Keep Writing, Writing, Writing… In a time when the internet can deliver every bell and whistle imaginable, there’s still nothing more important than providing quality content.  That’s the only way to attract new visitors and retain them.

Search engines put a high premium on sites that can consistently deliver new content, making it essential for Publishers who want to be successful to constantly update their sites. Additionally, Kontera In-Text technology requires Content-rich sites for us to analyze and display ads on. So the more pages you have with quality text, the more places you’ll have Kontera ads on – so that your revenue grows as you become a more prolific writer!

Joel Comm, a New York Times Best Seller & Social Media Expert, has shared the latest release of his e-book titled Kontera Secrets with us.

Joel includes some valuable information that helps publishers through the process of monetizing their site’s textual content with Kontera in-text ads and includes tips and secrets for leveraging earnings.

Some of the tips you’ll learn:

• Understand how Kontera works and why.
• Detailed information about targeting and making the most of ads displayed on your website.
• Valuable optimization tips focusing on the way the ads appear on your pages as well as the placement.
• How to benefit from Kontera alongside Google Adsense and other ad providers – to maximize your site’s earnings.

We are pretty sure that whether you’re a new publisher or a veteran in the business, you’ll learn some great things about Kontera in-text ads and how you can increase your earnings with Joel’s strategies, tips and secret techniques.

Download the complimentary e-book today to get a hands-on strategy guide for maximizing your revenues with Kontera.

• Not clutter your pages.
• Not trash your text.
• Bring your readers the relevancy that they deserve.
• Showcase brands that mean business.
• Keep the network clean in order to welcome big brands-meaning unique high paying advertisements.
• Maintain tight integration between your content and your users’ intent delivering record high CTR.
• Provide value to users and publishers.
• Serve fewer links per page while delivering strong campaign performance. (Also check out mediapost.com)
• Offer you a sustainable revenue stream that you can bank on.
• Bring you the premier In-Text Advertising experience.

Our unbeatable contextual technology delivers results without compromising on quality and your users.

You may already know that the year you were born is considered the year of the rat, ox, or horse according to the ancient Chinese zodiac.  What you probably didn’t know yet, is that at Kontera, we’ve proclaimed 2010 as the year of relevancy.

What does this mean for our partners?  Well, it’s pretty simple, higher relevancy means that:

• Publishers don’t sell out their users to irrelevant ad exposure and are not hurting their users’ experience. Happy users mean increased traffic, time on site, and loyalty.
• Higher CTR – as you get paid by the click, more clicks means more money for your website
• Advertisers don’t have ads served to users who aren’t interested, thus getting high conversion on their campaign

Essentially everyone profits!

Relevancy is a mark at Kontera that we take very seriously.  Our relevancy efforts start at the “story-level” targeting where we interpret the meaning of the page then matching it with contextual ads that are the most relevant ones.

One measure of relevancy is in the form of a metric called CTR.  CTR or click through rate is a frequency ratio between the number of times an ad is viewed and the number of times it gets clicked on.  Experts agree that as the net becomes increasingly more built up, advertising campaigns that were formerly effective may not hold effectiveness.   In fact, recent statistics indicate that classic banner ads carry a mere .07% CTR rate bringing further understanding to the rise in the phrase “banner blindness”.  In contrast, ads on the Kontera network are characterized by starting click through rates that exceed 10% with some campaigns reaching upwards of 14% (!).

CTR is just one measure of a publisher’s ad performance, but is one of the most honest ways to gauge user satisfaction and interest.  Many publishers  find that after testing with other In-Text ad networks, their user experience suffers and many users desert their site due to the low relevancy threshold so be sure not to compromise when it comes to relevancy.

The next time you read your zodiac sign at your local Chinese restaurant, be sure to remember 2010 as not only the year of the tiger but also as Kontera’s commitment to relevancy.

1)  Navigation, navigation, navigation - Menu buttons should be one of the most visible parts of any page—anyone that surfs the web knows that there’s nothing worse than a site with no “home link” or access to move on in their browsing.  After all, surfing the web should be a natural experience with smooth transitions.

2)  Functional Focal Points - Be aware of placement of the elements of each page that initially catch your readers’ eyes.  These elements; photos, videos, ads, and other elements that stand out are affectionately known as focal points.

3)  Follow Suit - Consistency is key when deciding on a design.  The best sites have “template” formats which mean that they have the same basic design elements carrying over to every page.

4)  Include Winning Text - Text can be considered just as an important “design” element as any, because it is generally what your users actually came for.  They are looking for fresh, informative, and accurate content, plus it goes without saying that Kontera pay per click ads work best on text-rich pages.

5)  Know Your Audience- A page is only as readable as the type of audience it’s geared towards.   Our creative team recommends thinking this through carefully so that you don’t lose visitors right away just because of a tasteless layout or difficult navigation.

We hope that these tips come in handy and will bring you continued web publishing success

We want both our large and small publishers to benefit and win as well.

Kontera “Triple Play” — Three new ways for publishers to gain extra revenues between now and the end of the year.

1. Optimize for Revenues – Take Advantage of the biggest ad spending quarter of the year. Increase your revenues by implementing our Tips and Tricks to optimize Kontera across your sites. We provide some proven techniques that will help you maximize your earnings during the end of the year and holiday season.

   Learn More ->

2. MVP Rewards – Tell Us Your Kontera Success, Win a Kindle

   We want to hear from you! We’re always interested to learn more about the publishers in our network, their experience with Kontera In Text ads, and how Kontera is helping them. Send us a link to your post or story about your successes with Kontera and you will be entered to win one of several Amazon Kindles and gift certificates that we are giving away for the best submissions. All Our MVP winners will also be featured in Kontera’s all-star gallery series of blog posts.

   Learn More ->

3. Heavy-Hitters’ Special – If you regularly receive Kontera earnings of more than $1500 per month, then we should talk! Kontera can significantly increase your In Text Advertising earnings for the October through December timeframe. There is no better way to get additional end- of- year revenues. Simply send us an email to support@kontera.com with “Heavy Hitters Bonus” in the subject line, and our team members will follow-up to get you into this exciting program.

• More Page Views Yield Greater Revenues: Add Kontera tags to all pages and as many sections of your site as possible, to earn maximum revenues.
• Seasonal Relevance Wins: Having interesting content that is relevant for through October-December advertising pay dividends. Keep in mind the type of advertisers that spend during this time of year. For example, a holiday season shopping guide or thoughtful opinions on the latest automotive models will probably yield greater results than planning for next summer’s vacation. Having seasonally relevant and fresh content will increase coverage, CPC, and CTRs resulting in record busting eCPMs.
• Consider Changing Link Color: New color usually makes In Text links more prominent to your users resulting in higher CTRs and greater revenues.
• Use Zone or Filter Tags: Keep our analysis and links targeted to your content and away from outlying areas like headers, sidebars, footers, etc.
• Keep it Clean: Avoid producing content with profanity or sensitive topics as quality brands avoid this type of content and our technology screens the content.
• Revisit Maximum Link Parameters: Limiting links to 1, 2, or 3 per page can hinder CTR and prevent you from monetizing to your sites’ full potential.
• More Sites: The easiest way to make more money is to add more sites to the Kontera program.   If you have more sites then let us know and we will get you additional tags.

The last two weeks of summer are bound to spark the travel bug in all of us and people are getting restless to take one more trip before school starts again.  Cruising, flying, and luxury hotels—anything goes, and ‘Travel’ related keywords are more attractive than ever.

In ‘Sports’ it’s been a dramatic summer on one of golf’s majors – the ‘PGA Championship’ – as Y.E. Yang, beat none other than the sport’s No. 1 guy – ‘Tiger Woods’. To those of us who are looking for a different type of sporting thrills the ‘UFC’ provided a good viewing alternative to Golf.

Award winning show ‘Mad Men’ is back and it’s more clickable than ever. That said, it takes a lot more than Madison Avenue advertisers or the ‘District 9′ aliens to move ‘Vanessa Hudgens’ from her place at the top of the ‘Entertainment’ category. The 40th anniversary of the ‘Woodstock Festival’ generated a lot of click-love and what better way to bring summer to a close than by listening to some great music while wearing flowers in your hair?

Kontera’s Top Keywords Post Series brings to you the most clicked terms per category each month. For additional posts visit Top Clicked Keywords.

Since every site’s build is different in design, content, length/number of pages, employed monetization strategies, as well as in user feedback, finding the proper ratios of page content to ad real-estate is unique to each site.   We wanted to take the opportunity to remind you of ways to groom your site for making the most of Kontera In-Text.

If you’re employing multiple advertising methods on your pages, it is important to make sure that advertising is evenly distributed throughout the entirety of the page. Kontera offers tools to specify areas of a page where ContentLink ads should or shouldn’t be placed by telling our Java Script which text is eligible for generating links.

For example, if you have a dominant series of banner ads next to a brief section of text, you may want to avoid generating ContentLinks in that section by using Filter Tags.  Similarly if you have a text–based menu bar on the top of your page, and a large section of text below, you definitely want to use a Zone Tag to instruct Kontera to only scan in article.  As you probably know, Adsense and Kontera are a great combination, but be sure to maximize the effect of both, by spreading the ads throughout your pages.

Furthermore, upon publisher’s request, our Support Team will gladly make adjustments to link density which is essentially the number of links per 1000 words on a page.  Test to discover the optimal number of ads for your pages, once you do you’ll be sure improve both your users’ experience and your ads performance.

Using a unique tag for each one of your sites is important as it enables us to separately track individual performance, as well as make sure that the tag settings are fully optimized to specifically match your sites’ attributes. By using the correct tag you ensure that we’ll provide you with the best and most relevant ad targeting for your site’s content niche and structure.

Say that when you first signed-up to join Kontera, you applied with your computing related blog. A few weeks later, you decided to add your forum which deals with mobile phones as well as your extreme sports site to your Kontera account. While our contextual analysis technology analyzes each page in real-time to identify its topics and main Keywords, some of the ad settings are changes by our Optimization Team. These tweaks are based on each site’s performance, traffic trends, length of its pages, content niche etc. Needless to say that by using the same tag across multiple and diverse sites will result in your missing out on the benefits of this optimization.

Having accurate knowledge of each of your sites’ individual performance is important as it provides us with a clear indication if everything is running smoothly, or if further optimization is required. As a publisher this gives you the option to customize yourKontera ads and detailed reporting. With separate tracking you can accurately analyze your sites’ metrics, which as we all know, is a well known hobby within the internet community