Update: June 8, 2008- we have released newer plugin versions. Click to find more advanced versions for WordPress, Drupal and Joomla!

As part of an ever growing attempt to fit Kontera ContentLinks™ for different systems, we are releasing new plugins for all Wordpress, Drupal and Joomla! operated sites.

These plugins do the job of spreading ContentLinks™ tag to all pages of your site. This saves you the trouble of having to manually edit your site’s template or php code.

In the spirit of open source, we encourage the further development of the new Wordpress, Drupal and Joomla! plugins by anyone interested in advancing them with us. If you are not a developer but still have suggestions and ideas you want to add to your Kontera ad implementation, please contact us. We are keen to hear them!

New Kontera Wordpress Plugin
New Kontera Joomla! Plugin
New Kontera Drupal Plugin

Find out more about the technology behind Kontera’s contextual advertising.
Read more about Kontera’s pay per click advertising Solutions

Update: June 10, 2008- We have released a new widget for a single click integration of ContentLink ads on Blogger blogs.  Click to read about it or stay on this page for step-by-step implementation guidelines.

Want to add your ContentLink tag to your blogger.com blog?
No need for additional plugins. Simply log on to your blogger account and follow these steps for a simple distribution of ContentLink ads to all pages of your blog:

1. From the dashboard page click on “layout”

2. Click on “Add a page Element”

3. Click on HTML/JS – Add to blog button

4. Insert Kontera’s tag

5. The Script will be distributed to all pages at once!

Find out more about Kontera’s contextual advertising for your blog.
Read more about Kontera’s Pay Per Click Advertising solutions

We are up to our ears with questions and requests from publishers who want to make the most out of Kontera ContentLinks™ through better optimization for their sites. First of all, we love to receive questions, not only because we like the attention but also because we learn a lot from our publishers. Your questions and suggestions are a great opportunity for us to grow and improve.

And we have grown a great deal in terms of what ContentLink™ now has to offer. Since we get many questions about optimization, we decided to take advantage of our time at BlogWorldExpo in Vegas for a real time optimization session, or as we like to call it: “Optimization Extreme“.

Optimization Extreme will be conducted at the BlogWorldExpo on Thursday Nov 8 at 4 pm. We invite you to a one-on-one optimize-your-site tips and tricks session with members of our dedicated account management and optimization teams. Most importantly, Assaf Henkin, our VP, Product & Founder will be there as well to share his profound knowledge on optimization, site monetization and more. We’ll be happy to review your website and advise you on how to maximize revenue with Kontera ContentLinks™ on your site.

Munchies and beer on us!


Find out more about In Text Advertising
Read more about Kontera’s Pay Per Click Advertising solutions

Update: Aug 4, 2008- Since this post was written we’ve added many new services and features to enhance ContentLink ads.  Read about them here.

Did you know there are ways to customize ContentLinks™ to your website?

We try our best to make the default settings for ContentLinks™ sensitive to the needs of both site visitors and publishers. Still, we know that to expect one setting to fit our growing number of publishers is impossible. Websites, like people, have a personality. Each has its own look & feel, good days and bad days, needs and moods that abide to trends. Considering this, it is not surprising that each site has its own stronger and weaker points which are quite different than its neighbor. Where do we come in? We make sure ContentLinks™ can adapt and help to express the individuality of each site.

Here are a few things you may not know about optimization of ContentLinks™:

• You can block a keyword or an advertiser you wish not to see on your website. Simply send an email to support@kontera.com with a list of the words or advertisers you would like to exclude, and we will be glad to take care of it for you. If it is an advertiser, please be sure to include the exact URL, otherwise the change may not go through correctly.
• Use Filter tags and Zone tags to control the areas on a page where links appear. You can exclude ContentLinks™ from the sidebar, for example. To find out more about Filter tags and Zone tags, visit here.
• Change the color of links! As we said before, each site has its own character and mood swings. Play a little with the color of links to find out which color brings the best results to your site. Some sites work best with links that stand out and others work better with links that match the text. There’s no exact formula for this but from our experience, links that catch the eye usually generate more clicks. Try for yourself and see. To make this change locate this line in your site code:
  var dc_AdLinkColor = ‘blue’ ; and enter a new color or a hex code within the ‘ ‘ parameter. Example: for orange links change the line to: var dc_AdLinkColor = ‘orange’
  
  Follow this link for a Hex Color Chart and don’t forget to monitor the CTR after making the change to ensure that this color does the job best!Recall that ContentLinks™ are In-Text ads. This means that the more textual content you have on your site, the better
• We offer plugins for quick implementation of ContentLinks™ for WordPress, Drupal and Joomla users.  Find out more.
• Want to add your ContentLink tag to www.blogger.com?
  No need for additional plugins. Follow these steps for quick implementation. 
  We are working constantly to expand the possibilities of ContentLinks™ and to allow you more control of your settings. In the meantime, use these tips for optimization and get the most out of your in-text advertising.

Our algorithm works hard to make sure it finds the most relevant keywords to highlight on your site. Sometimes in this process, a word in your header, footer, or sidebar might get marked, but we find that this ends up detracting from the aesthetic of your site and also is not the most relevant area to highlight in terms of user interaction. So, we have developed two tools you can use to specifically define the area of your pages where you want the analysis to take place.

Zone Tags tell our JavaScript where to analyze. They are useful in keeping our links out of nav bars, headers, footers and titles. You can use them multiple times on any given page, just please make sure you open and close each tag separately. Click here to download Zone Tags.

Filter Tags are used in order to define an area of the page where ContentLinks™ should not appear. All other areas of the page are valid mark areas. Please use these tags with caution in order to prevent a situation where large areas are filtered unintentionally. Click here to download Filter tags.

Please keep in mind that you cannot use Zone Tags and Filter Tags in conjunction with each other on the same page, however you can use them on different pages on the same site. Preventing words in your header, footer, and sidebar from being highlighted ultimately improves your overall CTR and eCPM….




Read more about In Text Advertising
Find out more about Kontera’s Pay Per Click Advertising

We at Kontera, the world’s leading in-text advertising provider, are pleased to introduce our company blog. Here, we’ll keep you up to date with news, tips, and important information about Kontera and our industry-leading ContentLink™ in-text advertising solution.  

We’ll also share some of the other good things going on here at Kontera and give you some insight on what it’s like to work in a place that is changing the internet, and making it fun to do so. This may occasionally include the results of company bowling nights, scavenger hunts, or any of the other activities we partake in to ensure a healthy work-life balance.

Overall, the Kontera blog will be informative and fun, and we hope that you not only find it enjoyable to read, but that it enhances your experience with our technology. We welcome your thoughts and feedback to blog@kontera.com, and you can subscribe to get automatic notifications when this blog is updated.

Read more about In-Text Advertising>>
Read about Kontera Pay Per Click Advertising>>