You want to make money from your website without the risk of driving your traffic away.  Kontera has the In-Text advertising solution that pledges to:

• Not clutter your pages.
• Not trash your text.
• Bring your readers the relevancy that they deserve.
• Showcase brands that mean business.
• Keep the network clean in order to welcome big brands-meaning unique high paying advertisements.
• Maintain tight integration between your content and your users’ intent delivering record high CTR.
• Provide value to users and publishers.
• Serve fewer links per page while delivering strong campaign performance. (Also check out mediapost.com)
• Offer you a sustainable revenue stream that you can bank on.
• Bring you the premier In-Text Advertising experience.

Our unbeatable contextual technology delivers results without compromising on quality and your users.

You may already know that the year you were born is considered the year of the rat, ox, or horse according to the ancient Chinese zodiac.  What you probably didn’t know yet, is that at Kontera, we’ve proclaimed 2010 as the year of relevancy.

What does this mean for our partners?  Well, it’s pretty simple, higher relevancy means that:

• Publishers don’t sell out their users to irrelevant ad exposure and are not hurting their users’ experience. Happy users mean increased traffic, time on site, and loyalty.
• Higher CTR – as you get paid by the click, more clicks means more money for your website
• Advertisers don’t have ads served to users who aren’t interested, thus getting high conversion on their campaign

Essentially everyone profits!

Relevancy is a mark at Kontera that we take very seriously.  Our relevancy efforts start at the “story-level” targeting where we interpret the meaning of the page then matching it with contextual ads that are the most relevant ones.

One measure of relevancy is in the form of a metric called CTR.  CTR or click through rate is a frequency ratio between the number of times an ad is viewed and the number of times it gets clicked on.  Experts agree that as the net becomes increasingly more built up, advertising campaigns that were formerly effective may not hold effectiveness.   In fact, recent statistics indicate that classic banner ads carry a mere .07% CTR rate bringing further understanding to the rise in the phrase “banner blindness”.  In contrast, ads on the Kontera network are characterized by starting click through rates that exceed 10% with some campaigns reaching upwards of 14% (!).

CTR is just one measure of a publisher’s ad performance, but is one of the most honest ways to gauge user satisfaction and interest.  Many publishers  find that after testing with other In-Text ad networks, their user experience suffers and many users desert their site due to the low relevancy threshold so be sure not to compromise when it comes to relevancy.

The next time you read your zodiac sign at your local Chinese restaurant, be sure to remember 2010 as not only the year of the tiger but also as Kontera’s commitment to relevancy.

We see no better time than the holidays to introduce a brand new program for online publishers. If you own a website or a blog we invite you to benefit from the following promotion that we are glad to announce today:

Kontera Pays Double for Your Clicks!

Join Kontera this holiday season and we’ll match your first month earnings, so as a special holiday bonus you’ll be EARNING DOUBLE. Joining is a snap:

1. Sign-up with Kontera.
2. Implement the Kontera tag on your site or blog and start earning right away.
3. EARN DOUBLE your first month -whatever you’ll earn during your first month we’ll match!*

Sign-Up Now!»

How will it work?
We’re joining in on the holiday cheer – There’s no top limit we’ll match your earnings dollar for dollar!  

This limited-time offer is valid only for publisher sign-ups through the promotional link so don’t miss out on this great opportunity and sign-up now!»

Happy holidays everyone.

* Offer is valid only for sign-ups through the promotional link
* Bonus valid for earnings over $10 per publisher
* Visit the promotion’s Terms & Conditions page.

Our top clicked Keywords list provides an interesting glimpse into what terms are in the center of attention over the past few weeks. From Finance news to best selling gadgets and hot trends, you can be sure that these Keywords will cover them all.

The last two weeks of summer are bound to spark the travel bug in all of us and people are getting restless to take one more trip before school starts again.  Cruising, flying, and luxury hotels—anything goes, and ‘Travel’ related keywords are more attractive than ever.

In ‘Sports’ it’s been a dramatic summer on one of golf’s majors – the ‘PGA Championship’ – as Y.E. Yang, beat none other than the sport’s No. 1 guy – ‘Tiger Woods’. To those of us who are looking for a different type of sporting thrills the ‘UFC’ provided a good viewing alternative to Golf.

Award winning show ‘Mad Men’ is back and it’s more clickable than ever. That said, it takes a lot more than Madison Avenue advertisers or the ‘District 9′ aliens to move ‘Vanessa Hudgens’ from her place at the top of the ‘Entertainment’ category. The 40th anniversary of the ‘Woodstock Festival’ generated a lot of click-love and what better way to bring summer to a close than by listening to some great music while wearing flowers in your hair?

Kontera’s Top Keywords Post Series brings to you the most clicked terms per category each month. For additional posts visit Top Clicked Keywords.

Many of our publishers are interested in expanding their partnership with Kontera by adding more sites to our network. As you already know, to do so, there’s no need to open another account. All you have to do is to contact our Support Team by logging into your account in the Publisher Center and clicking on the “Help” tab. We will quickly review your additional sites and create a unique tag for each site associated with your Kontera account.

Using a unique tag for each one of your sites is important as it enables us to separately track individual performance, as well as make sure that the tag settings are fully optimized to specifically match your sites’ attributes. By using the correct tag you ensure that we’ll provide you with the best and most relevant ad targeting for your site’s content niche and structure.

Say that when you first signed-up to join Kontera, you applied with your computing related blog. A few weeks later, you decided to add your forum which deals with mobile phones as well as your extreme sports site to your Kontera account. While our contextual analysis technology analyzes each page in real-time to identify its topics and main Keywords, some of the ad settings are changes by our Optimization Team. These tweaks are based on each site’s performance, traffic trends, length of its pages, content niche etc. Needless to say that by using the same tag across multiple and diverse sites will result in your missing out on the benefits of this optimization.

Having accurate knowledge of each of your sites’ individual performance is important as it provides us with a clear indication if everything is running smoothly, or if further optimization is required. As a publisher this gives you the option to customize yourKontera ads and detailed reporting. With separate tracking you can accurately analyze your sites’ metrics, which as we all know, is a well known hobby within the internet community