Introducing a taste of Kontera’s live advertising campaigns:
As of last night a Google search query for the term “advertising” yields some 1,010,000,000 results, if you’ll check it again now, the number will probably be higher. Advertising is everywhere, and can no longer be referred to as mere “sponsored messaging”; it has evolved and now offers consumers plenty of added-value.
The ads featured during the Super Bowl for example have their own devoted fans, and for a good reason. They are extremely creative skits, featuring A-list celebrities, and to say it out front – they’re fun. Ads introduced us to many memorable characters, my personal favorites being the Taco craving Chihuahua and the wireless company’s “can you hear me now?” guy. We all use witty ad slogans and catch phrases in everyday conversations – anyone forget the “Wazzup” beer campaign?
These are all examples of successful TV ad campaigns, but advertising online is where the future lies. Kontera’s In Text Ad Program presents a win-win situation for all members of online advertising ecosystem and we manage to do it, if to quote our very own slogan, by: Creating In Text Relevance.
Kontera lives up to the slogan’s 3 part promise. ContentLink ppc ad units guarantee maximum creative flexibility as they can include text, logos, video, audio, flash animations, and interactive forms. ContentLinks are placed where users’ attention is focused, within the text. And finally Kontera’s advanced technology ensures that the ads will be highly relevant to the content in which they’re featured, so ContentLinks simultaneously provide added user-value and a particularly well targeted advertising campaign. See for yourself.
Oscar night is right around the corner. It offers an enjoyable mixture of exciting film making, brilliant acting performances, stars strolling down the red carpet, and lots of on and off screen drama. Since we believe Kontera’s In-Text Advertising is very similar to product placement in movies, this is a great opportunity to explain why. Product placement basically means showcasing an advertiser’s brand as an integral part of a movie’s storyline and setting. A recent example can be found in the popular monster flick “Cloverfield”. A prominent manufacturer’s cell phones were an integral part of the plot, as the film’s lead characters were trying to escape the latest attack on NYC. “Cloverfield” served the featured cell phones well, but the cell phones returned a favor in promoting the film’s narrative.
Our ContentLink ads complement a website’s content in similar way: providing users with information which is relevant to the content of the webpage they are viewing. With ContentLinks, advertisers display their marketing messaging to potential customers that are engaged with topics related to that message. Kontera publishers enjoy numerous benefits, and inline with the beginning of this post, we were looking for a clip from an Academy Award winning movie to describe them.
Since Hollywood is not making films about heightened relevancy, improved customization options, and real-time page-analysis, we decided to bring in something short and to the point…
Take a look at this clip from a 1996 Academy Award winner:
I’m no search engine expert but there are a few basic things anyone who’s ever launched a site knows about increasing its popularity. Golden rule number 1: on the web- your presence largely depends on the level of attention search engines decide to invest in you. We also know well there’s much that can be done to encourage search engines to notice your site. For Kontera publishers, the good news is that while improving your search engine rankings, you improve your ContentLink results- and not only for the simple reason of traffic increase.
Here are a few ways in which your SEO efforts improve your ContentLink results.
Search engines love text rich sites. In fact, the ultimate search engine friendly web-page contains 250-500 words.
This is great news for ContentLink ads. The ideal environment for ContentLink ads is a text rich site. Think of a text rich site as fertile ground for In-Text ads to thrive on. Part of the reason being that the more text a site has, the greater the selection and the number of ads that our relevancy engines can display. Optimizing your website for search engines increases your ranking while enhancing your ContentLink results.
Including within your content keywords that are relevant to your users. You are more likely to be noticed by search engines when your webpage contains contextually related keywords. Contextually related keywords give search engines the idea of what your site is all about. So for example, if you use words such as herbs, plants, flowers and fertilizer, you’re probably writing about gardening. Similarly, when a publisher signs up with Kontera, we determine the site’s category in order to target ads which are most relevant according to our contextual advertising technology.
Relevant keywords are the pillar stone of your SEO efforts. Search engines look for those words that are most relevant for your users. By targeting keywords, you can direct your readers to the most relevant pages on your site, forum or blog. Highly targeted content leads to higher conversions and better visitor experiences.
Similarly, Kontera’s ContentLinks searches for relevant keywords within your content in order to match it with the most relevant ad. Our engine analyzes the text on your site in order to figure what your content is all about. Within seconds, keywords are selected according to relevancy, click-through rates and revenue potential. These parameters are set to bring the most targeted, highest paying ad to your site. Considering this, optimizing your content for search engine purposes simultaneously optimizes your site for Kontera’s relevancy engine.
So what’s the number-one tip for search engine ranking? Fresh Content. Search engines like websites that are frequently updated with fresh, unsullied, content. This is part of the dynamic search engine- webpage relation. Luckily, Kontera’s ContentLink are dynamic ads that bring the most relevant results at real-time. It does not matter how often you update your site’s content, Kontera’s engine analyzes and matches ads to your site each time a visitor enters.
One of the many great things about the online industry is that every publisher, regardless of size, can generate revenues from his web site or blog. To be an online entrepreneur, you don’t need years of experience or academic degrees; you don’t have to be a marketing expert, a confident webmaster or an advertising wiz; the only thing you are required to do, is to explore the various PPC Ad formats and contextual Advertising methods out there, and sign with the ones that are best suited for your website’s content and overall design. Naturally, we all have our preferences.
As internet users, we are accustomed to the idea that the web’s speedy development, along with free access to reading material, necessitate that a page’s real-estate be divided between content and advertising. We have also learned that advertising could complement content, by providing additional information, tailored to fit whatever it was that we were reading about. As part of our everyday online experience, we have all clicked on an eye catching banner, or on a text advertisement, one of the forms of contextual ads. The newest kid in the PPC advertising block is In-Text Advertising. Kontera’s In-Text advertising preserves the advantages presented by other forms of advertising while introducing new benefits to publishers, advertisers and users.
Kontera’s ContentLinks™ change the rules. In the past when a publisher was interested in increasing his advertising revenues, he was required to allocate additional web page “real estate” for ad placement. This action could potentially impair his content and deter users. With Kontera In-Text, a publisher’s ad-inventory is as vast as his content, since every word could serve as an opportunity for advertisers to communicate with their audience.
With ContentLinks, publishers are granted control over the placement and number of PPC In-Text ads inserted in their content. Publishers are also able to customize the color of the double-underlined Keywords, in order to differentiate them from regular links, and assure that they match the website’s design. These characteristics of Kontera In-Text Advertising guarantee that the publisher remains the decision maker regarding his site’s attributes.
More on our BlogWorld adventures- Assaf Henkin, Kontera’s VP Product and Co-Founder, introduces smart ways to monetize your blog. And of course, John Chow has something to say about his experience with Kontera…
A few weeks back we announced the launch of Kontera’s very own Video Testimonial Contest. We received many great emails, some of you asked for additional information, some simply mentioned they like the idea, and many of you suggested we change the prizes offered.
We take your comments and suggestions very seriously, so we’ve made some changes :
Shoot the winning video and win $500!
Second place video wins you $250
Third place wins you $100
We can’t wait to watch what you come up with…
Here’s how to enter:
Create an original video/animated flash describing your ContentLink™ experience and the benefits using Kontera has brought to your site/blog. Be as creative and imaginative as you’d like, and remember that good humor can win you more than a laugh…
STEP 1:
What you should include:
Length of video/animated flash: up to 3 minutes
Tell of how and when you started using Kontera
What sort of impact and benefit ContentLink made for your site/blog
Your name and website/company name
Whatever other biographical details you want to include
STEP 2:
Upload your video to YouTube
Tag it: Kontera, Contentlink, In-Text, contextual advertising,
To enter the contest you must be a current Kontera publisher or advertiser.
By entering this Contest, you explicitly grant Kontera the right to use and publish the biographical information that you provide in the video. This does not include any other information Kontera has (such as email, street address, telephone number).
Submitted videos must not include any profanity or indecent images. Kontera does not work with adult content and gaming advertisers or publishers.
We have welcomed many new publishers to our network through our $25 bonus offer.
It’s been both good and reassuring to discover that so many great blogs out there easily meet the 50,000 impressions line.
For those of you who still haven’t had a chance to sign up and for those who waited till the last minute, we’ve decided to extend the bonus offer a little while longer. To start the New Year with something extra…
BlogWorld was an important (and fun!) event. As one the panelists, Kontera’s VP, Product and Co-Founder, Assaf Henkin, had some interesting facts to share about the online marketing world today, with a special focus on the smart ways to monetize your blog.
But the best part for us was in getting to meet many of our partners face to face. This doesn’t happen often enough in the high-speed digital world.
A well known online entrepreneur and Kontera publisher, Joel Comm, has a few words to say about his experiences with Kontera. Get ready for a short video interview:
Surfing the web with the aim of finding a standard definition for the term “Web 2.0” produces an abundance of information revolving around this issue. The one thing everyone seems to agree on is that this is the “User Generated Content” era. Blogs have a devoted readership, Forums have become a trustworthy resource for necessary advice, and users often spend as much time interacting in their Online Communities as they do with their friends. People spend longer hours online and this time is utilized for consuming information of personal value and interest. Our Internet experience has become personalized.
Publishers devote a great deal of time and effort to meet this trend. A great deal of attention is invested in the various aspects of managing a successful web site or a blog. These aspects include constant production of interesting new content, creation and maintenance of eye-catching design, traffic building and more. All this time and effort should rightfully be translated into income and therefore publishers usually divide their web-page real-estate between content and advertising. All this considered, has online advertising evolved to suit the market demand of the web 2.0 era? We believe that ContnetLink™ has.
The online advertising ecosystem is comprised of advertisers, publishers and users and ContentLink™ has proven beneficial to them all. Our technology enables advertisers to maximize their ROI while ensuring a high level of relevancy between keywords, ads, content and the user’s frame of mind. ContentLink™ provides users with information that is relevant to what they were searching thus enriching their user-experience. ContentLinks™ unique attributes enable it to achieve all the above while preserving publishers’ complete control over their sites. ContentLink™ simultaneously addresses the needs of all the members of the online advertising ecosystem – isn’t that the very essence of a Web 2.0 ad platform?
Many publishers find the combination of Google adsense along with Kontera ContentLinks™ to be highly successful. Since ContentLinks ads are quite different in appearance than adsense, they do not take away from the income adsense brings but rather serve as an additional revenue stream.
One of our publishers, Carlos of www.virtualpetlist.com, speaks about the revenue increase in his forum occuring since he started using ContentLinks™:
“Kontera has really helped increase my daily earnings. Adsense was averaging $5/day on my community for me and now since I’ve implemented Kontera on my community, my daily earnings are now $10 - $20/day. I recommend Kontera to any new webmaster that is trying to earn money from their community.”
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