Tired of browsing through streaming video sites just to hear the latest hit songs or an obscure beat? Often music searches on the web end in a tragic stream of low quality, choppy, disastrous renditions of your favorite jams. The music search is over as Kontera is glad to present our May Publisher of the Month: musicremedy.com.
MusicRemedy is an extensive source of information completely music-centric, of course. The site includes everything a music lover could look for including news, songs, pictures, videos, a forum and much more. MusicRemedy.com allows users to listen to full songs, watch full videos, and have other multi-media experiences completely free of charge. This is a fantastic way to help potential music buyers decide what they like the best or just get introduced to tracks they wouldn’t otherwise hear.
One thing that MusicRemedy.com has done to set itself apart from other music sites is include a section dedicated to contests. This section features opportunities for users to win great prizes by answering music trivia questions. Some of the questions take some major digging in order to find answers, but are proven well worth the search as prizes like music memorabilia, autographed CD’s, and gift sets are given away regularly.
As part of Kontera’s Publisher of the Month series, we had a chance to interview Jermy Leeuwis MSc of MusicRemedy.com to gather insight on this truly “note-worthy” online music destination.
What inspired you to start Musicremedy.com?
My passion for music, to keep it short. Like most people, I too have been listening to music for all my life. I am not a great singer nor dancer but I enjoy listening to (new) music. Listening, watching, reading and writing about music became my passion. Combine music and some computer-skills, you have a music website titled “MusicRemedy”.
Dedicated music fans are sometimes known to be vocal and opinionated, and with the idea of Web 2.0 at full reign, what have you done to provide an outlet for user-input on Musicremedy.com?
There are different kinds of being ‘dedicated’ to music. The dedicated music fans, MusicRemedy targets at, want to be info- and entertained without being too ‘Mr. Know-It-All’. This means that they want to have fun through reading, commenting, listening and watching their favorite music.
What strategies do you employ to create such a great balance of content ranging from well-known artists as well as independent and non-label-affiliated musicians?
It is quite simple: “Let your visitors be the judge.” This means that MusicRemedy features new music everyday whether it is independent or famous. Naturally, a selection has been made of the finest so visitors will listen to the latest and the best. This way the visitor does not have to search hours for new songs but uses his time wisely to listen to great music on MusicRemedy.
Musicremedy.com covers a wide range of music content, based on your users’ feedback, who are the current top five artists? What do they have in common if anything?
Naturally, Hip-Hop and R&B are doing very well the last few years but rock is still rocking . Anyway, here goes: Eminem, Keyshia Cole, Lady Gaga, Kid Cudi, Elliott Yamin.
All five have in common that the music genres ‘Hip-Hop’ and ‘R&B’ have become popular. These songs can be categorized as Hip-Hop or R&B but also as pop songs. I know there are quite a few people who will disagree but the facts show otherwise.
When did you start monetizing Musicremedy.com and what role does In-Text advertising play in your overall monetization strategy?
Musicremedy started over ten years ago and grew over the years to a loveable music site. About nine years a few companies were interested in advertising, while we were trying to make the site bigger and better. At some point the site’s development and maintenance requires some costs and so the site had to make a few bucks.
After a few years new sorts of advertisements appeared on the internet (ie., in-text, video, etc…). In all business activities you need to stay focus and innovate. So we did. In-Text has been around a few years but not as heavily targeted as nowadays. I assume this is because a lot of blogs use them.
The main advantage of Kontera In-Text is that it is not annoying like popups and visitors can choose whether to view and/or click. This combined with quality content, will give you better earnings without lowering other earnings.
In what direction do you see your site moving in the coming year? Are there specific sections of your site that you are working to develop further?
There are quite a lot of movements coming up. First, a fresh new design we have been working on for over a year. Afterwards very interesting functions will be added for even more information about artists and naturally, more interaction for our visitors. Sorry but I can not tell you more because it is highly classified .
Ok ok, if you insist. Our latest section “Upcoming Songs” is one of these new developments which is becoming more popular every minute. In the upcoming months this section will get more user-input. This section, and upcoming ones, are also available as RSS-feeds making it interesting for visitors to use on their blogs or personal sites.
The Kontera Publisher of the Month series kicked off in January of 2009. A publisher is selected from Kontera’s network each month and provides an insider’s perspective on what it takes to manage a successful site. To learn more visit the Publisher of the Month Category.
Categories: In Content Advertising, Interviews, Publisher of the Month