Why wait for users to find your Social Media channels, when you can bring the conversation directly to them?

Kontera Social Boost is a new Family of Social amplification ad products that connects advertiser’s Facebook, Twitter, YouTube, or deal syndication messaging directly to qualified users.  Placed within highly relevant editorial content across the over 15,000 quality sites using Kontera, Social Boost is a great way to amplify word of mouth social sharing, increase the visibility of your brand’s social assets, and grow the number of fans and followers you have.  With Social Boost, brand advertisers are able to effectively combine their earned media marketing tactics with their paid media advertising tactics.

Here are the four types of Social Boost solutions that Kontera offers:

• YouTube Video Boost – Amplifies sharing and word-of-mouth buzz for an advertiser’s YouTube video content and their video channels. The syndicated YouTube videos are featured to interested consumers, within highly relevant editorial content across the web.
• Facebook Editorial Boost – Extends a brand’s social reach beyond the news feed to the broader web, through placement within highly relevant editorial content across thousands of sites. Brands are able to bring relevant and dynamic information from their Facebook wall, as relevant related information to the right editorial content.
• Twitter Editorial Boost – Syndicates the brand’s Twitter feed within relevant editorial content across 15,000 publishers. A brand’s “conversational” Twitter voice, when delivered alongside engaging branded creative, extends a brand’s social reach beyond the brand’s existing followers.
• Deal Syndication Boost – Accelerates online retailers’ and brands’ social commerce promotions by syndicating specific commerce offers within highly relevant content. Offers can range from time-limited deals to coupons and mini circulars.

An excellent example of Kontera Social Boost is Ritz’s Glee campaign, which was recently featured in articles by the New York Times and MediaPost.  As Ritz Crackers and the TV show Glee and are both brands associated with fun, Ritz built a promotion around the popular musical, giving away trips to meet the cast on set in Los Angeles. To enter the promotion, fans would have to “Like” Ritz’s Facebook page.  Kontera’s role was to create awareness of this Facebook promotion within editorial that was relevant to Ritz or Glee, and to expose the dynamic community to readers interested in these topics.

Here’s Sheeba Philip, the marketing director for Ritz explaining in The New York Times, the advantages of using Kontera for their campaign:

“A program like Kontera’s is really effective for reaching consumers with common and shared passion points,” Ms. Philip said. “It really was a push to drive people to Facebook to learn more about the brand.”

Kontera used a content sponsorship strategy across its many publishers, featuring a Related Social Content unit that dynamically filtered wall content for relevance to Ritz and Glee.  The brand’s relevant visually compelling information was placed within highly relevant editorial.

Kontera’s ability to identify qualified users based on their immediate interests unlocked a new audience for the brand’s social initiative.

To learn more please visit our Social Boost page.

Sociologists must find these to be fascinating times to live in.  History is being made while the world we live in is rapidly turning into a digitally connected environment. It is a wonder to see the impact web 2.0 has on events that determine the course of our lives.

Provided you’ve been hooked on your RSS feed properly over the past few weeks, you’ve seen the latest accounts on the effects of social networking and blogs on the US Presidential Election Campaign:

In an interesting article in PCWorld.com author Cyndy Aleo-Carreira points out that President-elect Obama’s campaign “reach across social networking was enormous in scope, with a presence on every conceivable social network, from Twitter to Facebook, and MySpace to LinkedIn.” She then concludes her analysis by stating that “the era of the Internet campaign has begun.”  ZDNet quotes interesting elections related FaceBook figures supporting this conclusion:

• President-elect Obama is the most popular page on Facebook, with 2.5 million supporters. Michael Phelps is second with 1.6 million.
• Overall activity on the site on Election Day was up 20 percent.
• More than 5.44 million people clicked the “I voted” button on Facebook to tell their friends they voted.

Presiden-elect Obama didn’t abandon the internet after the campaign’s victorious outcome but rather, he now brings the web into his administration. The Obama administration decided to broadcast the weekly presidential addresses to YouTube and has already began to post videos on Obama’s transition Web site, Change.gov.

The Washington Post reveals that in addition to regularly videotaping the address, officials at the transition office say the Obama White House will also conduct online Q&As and video interviews. The goal, officials say, is to put a face on government.
Being somewhat addicted to social media ourselves, it’s exciting to discover and re-discover how influential online interaction has become.

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