Kontera Synapse Delivers Superior Relevance and Proven Results.

Kontera is proud to announce the launch of Kontera Synapse – our new In-Text relevance engine, which brings the next generation of ad relevancy and audience engagement to our advertisers, publishers, and end users.

Kontera Synapse makes the most relevant associations for end-users, by identifying their topics of interest and predicting intent. For advertisers, Kontera Synapse massively aggregates and engages the most qualified audience from across the web. The technology has been shown by comScore, to deliver five times greater advertiser performance than traditional display advertising.

The Breakthrough Innovations of Kontera Synapse:

• Topical Targeting: Rather than just use a fixed keyword list like In-Text technologies relied on in the past, Kontera Synapse is able to identify 1000’s of concepts and expanded phrases that are relevant to the topics of interest of any advertiser’s target audience. This provides advertisers with greater campaign scale and selection of phrases and keywords that are more engaging to consumers and deliver a more qualified audience. End users also benefit from ad content that mirrors their intent.
• Dynamic ‘A/B’ optimization: Kontera Synapse tests different topics and monitors how users interact with each page on the Kontera’s network in real-time. The In-Text phrases with which end users interact more represent users’ interests. In this way intent is determined through “the voice of the users”.
• Phrase Discovery and Exploration: Kontera Synapse automatically identifies and tracks the trending of new phrases, as they appear across the network. Those phrases are cross linked to relevant topics and entities (people, places, etc.).
• Comprehensive brand safety controls: Kontera Synapse includes a full suite of brand safety capabilities. Advertisers benefit from Kontera’s knowledge of sensitive topics and keywords within each category. In addition, specific ‘avoid’ lists can be defined for an advertiser or specific campaigns. These controls ensure that advertisers are not proximate to content that is harmful to their brand.

comScore, the leading internet marketing research firm, recently completed a three month comprehensive study confirming the effectiveness of Kontera In-Text ads.

When comparing the behavior of consumers exposed to Kontera In-Text ads to those that were not exposed to them — and to the comScore norms for display advertising — comScore’s findings prove that:

• Kontera In-Text ads delivers 5 Times greater Brand Awareness lift than Traditional Display Ads
• Consumers are 5 times more likely to search online for the promoted products after viewing the ad on the Kontera network, and 2.5 times more likely to visit the product’s website.
• Kontera In-Text ads increase Product Purchase Intent by 68%
• Exceptional message recall – 2.5 times the norm.

In addition, comScore also found that Kontera was a favorite among end users. With the Synapse engine ensuring relevancy and tight linkage to the user intent, consumers view Kontera In-Text ads as one of the cleaner, less cluttering and more relevant ad-formats.

To learn more about the comprehensive comScore study, please visit our comScore results page.

Kontera Synapse is the culmination of an intensive R&D investment throughout the past two years. We’re very excited to see the extraordinary results this new engine provides, and view  the comScore  research as a powerful validation – a testament to Kontera’s In-Text solutions and their effectiveness for both advertisers, publishers and end-users alike.

Just wanted to share with our readers that in their August issue, Website Magazine ranks Kontera Top 50 Ad Networks,and the #1 among the In-Text ad networks.

This is yet another testament to the continued growth of the Kontera network – now over 140 million unique users per month– and to the vote of confidence from our advertisers and publishers partners worldwide.

Check out the Website Magazine article (Download PDF)

Did You Know?

Quality sites joining Kontera that generate over 25,000 pageviews coming from the USA during their first month on the network – receive a $50 bonus.

This summer, our affiliates join in on the fun:

When you bring in quality publishers – you’ll get an additional bonus on top of your regular Affiliate commission.

Win-Win for Everybody!

• For every publisher that signs up to Kontera through you this summer, and generates over 25,000 U.S. page views during their first 30 days on the network – You get a $25 Bonus!
• There’s no limit to how many bonuses you can earn.

What do you need to do?

• Continue to refer quality publishers (with sites popular amongst US visitors) to the Kontera Network.
• We will monitor the performance of the publishers that sign up through your dedicated Affiliate link.
• For publishers that join through you by September 30th, and reach over 25,000 US Pageviews during their first 30 days on the network – we’ll automatically add the $25 bonus to your account.
• That’s in addition to your monthly affiliate commission of 10% from the net yearly earnings of the publishers you referred.

So get cracking – summer doesn’t last the whole year!

Affiliates: You can download some promotional banners for your site to get you started. If you require additional sizes- don’t hesitate to contact us and we’d be happy to help!

If you’re not yet an affiliate and would like to take advantage of this promotion, you can apply to become a Kontera Affiliate.

* Promotion valid for registrations you generate until September 30, 2010

With 140 million monthly unique users on the Kontera network, and our rapidly growing business in the United States, expansion of the European market is the natural next step.

Kontera’s publisher network already operates at significant scale within the European market. Our European Publishers and advertisers are taking advantage of Kontera analyzing web pages and offering advertising in all major European languages.

During the past year, European demand for Kontera, both by brand advertisers, ad agencies and publishers, has been through the roof, as an entirely new continent is becoming exposed to Kontera’s unique semantic technology and brand engagement solutions.

Throughout the second quarter of 2010 we rapidly expanded the Kontera European team and our U.K. office to meet the market demand that we are seeing in the region. Our London office, led by Nitzan Yaniv, Kontera’s Europe’s Commercial Director, grew, with recent hires including Peter White to lead Agency Relations and multiple new Account Managers.

We want to thank our European advertisers and publishers for welcoming us into the market so enthusiastically. We’re seeing a genuine excitement around Kontera’s solutions and the audience the Kontera Network delivers – and we are eager to expand those even further!

Carriers and cell-phone makers are always looking to differentiate themselves, to increase public’s awareness of their brand and to engage with consumers.

With the fierce competition in the Telecom sector, these companies look for the most effective online campaign strategies – turning to Kontera’s In-Text advertising solutions to successfully meet their campaign objectives (scroll down for some cool examples!).

Telecom carriers and handset makers are stepping up their online competition, as Cell-Wars heat up on the Kontera Network.

In the last months we’ve seen a substantial increase in In-Text campaigns being launched on Kontera for major telecom and phone manufacturers, such as AT&T, HTC, Samsung, Sprint and BlackBerry.

These companies benefit from Kontera’s brand engagement rates that range from 5% to 8%, our advanced semantic targeting, and unique creative ad units. Increasingly, these carriers and phone makers are also adopting In-Text advertising units that incorporate Twitter, Facebook and links to related information and articles.

With carriers and handset makers directing more of their advertising dollars to Kontera, the revenue from directly sold advertising campaigns in the Telecom sector more than tripled in the first quarter of 2010 compared to the same period in 2009. Meanwhile, the average campaign budget was more than twice as large compared to campaigns a year earlier.

So who will win this escalating battle for our hearts, minds, and SIM cards? It’s unclear, but with these In-Text Telecom campaigns receiving such great response rates from consumers, and the market-leading CPC and record high CTRs of those premium ads providing our publishers with the spoils; the telecom wars aren’t even close to being extinguished. However, if a victor does finally emerge, you can be sure that it’ll happen right on the pages of the Kontera Network.

Freedom Ad Campaign for AT&T showcasing the product.

Video Integration for SAMSUNG and for Sprint.