We’ve been examining our latest “top clicked keywords” list to find out which terms have been in the limelight over the past few weeks. As always, we try to present a taste of the keywords that have been most popular lately in a handful of our content categories.

We’ll begin with the conclusion… The  ‘Beauty & Apparel’ and ‘Employment’ categories are gaining popularity.  This is a comforting conclusion if you think about it.  It comes to show that even in difficult times, we still find ways to focus on what matters most: bathing suit season.

Another category that has received more attention recently is ‘Education’; click-wise it came close to the always popular ‘Entertainment’ category.  While we’re on the entertainment rant, American Idol is coming to a season’s close and not surprisingly, Adam Lambert has landed a spot on our list’s final cut.

As mentioned above, this post series highlights a set of keyword category each month. This list is open to your suggestions- we aim to present keywords from the categories you find most useful.  If there’s a category that you’d like to see included in our next keyword post, please leave a comment here or drop an email at blog@kontera.com

And now, we are glad to present this month’s list:

Kontera’s Top Keywords Post Series brings to you the most clicked terms per category each month.  For additional posts visit Top Clicked Keywords.

We discovered something quite interesting on the Net just recently that we want to share with you. It’s an online self-study course, called Site Build It! (SBI!) that shows you how to create – and have fun with – your own successful internet business.

According to statistic sources on the Net, a large percentage of online business do not make it past the 1st year of operation. While the reasons for this result vary, there’s always one main, constant, never-ending battle each website owner faces: the fight for traffic to their site. And it is this battle, especially for attracting free traffic from the search engines, where the vast majority small businesses fail.

About Site Build It! (SBI!)

Site Build It! is the creation of SiteSell Inc., a privately held company based in Montreal.

When you visit their site,  you will quickly discover that SBI! is an online self-study course (and suite of integrated software tools) that empowers anyone, from beginner to Internet expert, to build a successful online business from scratch.

The most relevant benefit provided by SBI! for online entrepreneurs is the power to attract targeted visitors on an ongoing basis.

The traffic levels to Site Build It! sites, compared to regular sites and blogs, are impressive. According to a Netcraft.com study:

• 6 out of 10 Site Built It! site owners get more website visitors than 97% of all other websites.

• And more than 3 out of 10 – a full 35% of folks using Site Build It! outperform 99% of all websites.

How Does SBI! Do It?

Watch this entertaining, informative 30-minute video for the complete picture.

Final Thoughts

We’re excited to recommend any resource from which our partners can benefit.

Site Build It! is a cost-effective and well-supported way to build a traffic-generating business on the web and we thought that Kontera publishers should hear about it here too:)

Site Build It! Now offers Kontera publishers an unconditional 30-day, money-back guarantee. To get started, click here. 

Knowledge is power;)  This is what makes tools like Google Analytics and Webmaster Tools so useful and so popular. The general idea is that the more you know about your site’s user-behavior and visitor interests, the higher your chances of meeting the needs of those visitors.  In this sense, the information you are able to accumulate will serve your monetization efforts and contribute to your overall success.

Gaining a better understanding of your site’s metrics is a key factor in making the most out of Kontera’s PPC advertising. Kontera publishers already benefit from several useful reporting options such as the URL and Keyword reports. Today we’re excited to introduce the latest addition to the Kontera Publisher Center – the Reporting Channels.

What Are Channels and How Can I Use them?

The Channels feature offers a deeper level of analysis than that provided by overall reports. This new feature enables you to create individual reporting for a combination of pages or sections of your website and track and compare performance to that of other sections. By creating and employing Channels you’ll get comprehensive reporting for each section of your website and gain a better understanding of where your clicks are coming from.

How Do I Create Channels?

A few simple steps to follow:

1. Contact us via the “Help Tab” in the Kontera Publisher Center and request to enable “Channels.” You’ll be notified via email that the feature has been activated on your account.
2. Login to your account and select the “ContentLink Setup” tab. Follow the “Create Tag” link and then click on the “Create Channel” Button.



A new field will open. Fill in the Channel name and click on the “Submit Channel” button.



3. The system will now create your modified tag to include an additional line of code specifying its channel ID.



4. Copy and paste this new tag on all the pages you’d like associated with this particular channel.
   Be sure to replace your current Kontera tag with the modified tag on all the channel’s pages.

That’s it! Your Channels have been set.

To view all the channels you’ve created, select the “ContentLink Setup” tab and follow the “Channel” Link.

Now after all this, you’re probably interested in viewing your Channels reports…Simply select the “Reports” tab and click on the “Channel Detailed Report” link.

We hope you’ll find the Channels features useful and look forward to receiving your feedback.

Become a Kontera Publisher

Read Garry Conn’s post about the new Kontera Channels

Kontera’s WP plugin for version 2.6 has been updated and is ready for your download.  Updates for WP 2.7 will soon begin as well

Read about the plugin’s features and capabilities here.
Here’s how you set it up:

1. Unzip the plugin file to your local hard drive.
2. Copy the Kontera folder to your blog’s WordPress content/plugins directory.
3. On your WordPress administration pages, navigate to Plugins
4. Click Activate next to the Kontera ContentLink plugin entry.
5. Navigate to the Options page and choose the newly created submenu Kontera Settings.

In the top field, enter your publisher ID number. This is your personal ID which appears on your ContentLink tag:

Make your selections- try the different capabilities the Kontera-WordPress plugin offers and see what works best for your blog.

Download Kontera- WordPress Plugin for WP 2.6

Building a site or a blog is no simple task but maintaining it is no child’s play either… Like in any other professional undertaking, this occupation requires you to learn a whole new language, a set of new definitions.  Unlike any other professional undertaking, the online world is the fastest growing fastest changing industry existing today.  And so to be in touch with it, one has to keep up with the lexicon.  If you’re a website owner/online marketer, you definitely know what I mean.

Taking this into account, we thought it would benefit our partners if we presented a short glossary of basic terms revolving around Kontera and online advertising in general.  We hope to make some aspects of Kontera more accessible through these definitions.

Kontera Online Advertising Terms:

• Pay Per Click Advertising- an advertising model in which Kontera pays publishers according to a pre-determined amount each time a user clicks on an ad; the amount is determined by the advertiser and is known as CPC.

• Contextual Advertising- an advertising model in which advertisements on a site are targeted to users based on the site’s content.  Kontera’s contextual advertising is highly specific as it recognizes the meaning of a particular sentence and matches it to the highest paying ad of the same topic.

• In-Text Advertising- a form of contextual advertising in which ads are served within the content of a site through highlighted keywords.  Kontera’s algorithms analyze content and extract keywords in order to match them to ads.  The ads appear as the user hovers over a highlighted keyword with his mouse.

Revenue Model:

• Revenue Share- the percentage of a click’s revenue which is received by the publisher.

Kontera Metrics:

• Impressions- the number of times a website is loaded by internet users; this is calculated by totaling all loads of all pages within the specified site.

• Net Impressions- the number of times a website is loaded by internet users, calculating only those pages on which at least one ContentLink was present.

• CTR- (Click-Through Rate) the average rate at which a site’s users click on an ad; this is calculated by dividing the number of clicks by net impressions to yield a percentage.

• CPC- (Cost Per Click) the dollar amount that an advertiser offers for a click on a particular ad. CPC isn’t a fixed rate and varies from one advertising campaign to the next according to advertiser’s specifications.

• eCPM- (Effective Cost Per Thousand)- the revenue for each 1,000 net impressions that a publisher’s site generates; a key tool in estimating revenue projections based on impressions.

Kontera Optimization Advertising Terms:

• Optimization- the process in which a Kontera team analyzes a site to identify its ideal ContentLink settings for reaching optimal performance and revenue potential. Click to learn some optimization tips.

• Link Density- the concentration of ContentLink ads within a publisher’s content; the higher a site’s link density, the more ContentLinks are presented per page. (e.g., a link density of 10 would mean a maximum of 10 keywords out of 100 words will be highlighted on a page).  Link density is a scale that Kontera’s optimization team can easily control.  Contact support@kontera.com for more details.

• Zone Tags- publisher-initiated Javascript code that specifies which areas of a site Kontera’s algorithm should analyze to generate ContentLinks; not to be used with Filter Tags.

• Filter Tags- publisher-initiated Javascript code that specifies in which areas of a site Kontera’s algorithm should not generate ContentLinks; not to be used with Zone Tags.

• Metrics Fluctuations – Many factors may influence one or more of your metrics and be reflected in your site’s overall performance. Fluctuations may result from changes in your site’s settings, ContentLink attributes, your site’s traffic sources and visitor trends, available relevant campaigns and advertisers’ specifications and more. It’s therefore very important to remember that when you analyze performance you should keep track of all the values above as well as take a look at your site’s stats as reflected in Google Analytics or any other tracking application you may be using.

We hope this helped in gaining a better understanding of Kontera’s advertising and how to analyze your site’s metrics.  Find out more about Kontera advertising terms through the use of Google Analytics.