There’s a simple way to explain everything, even elaborate algorithms and systems…
Today we wanted to show a simple outline of user interaction with our ContentLink ads. If you are entirely new to Kontera, we hope you will find this explanation especially helpful.
For those of you interested in learning about the principals behind our contextual analysis technology, visit our Contextual Advetising Technology page.
The Kontera Plugin for WordPress 2.7 is now available for download!
The plugin enables an instant addition of ContentLink ads to your WordPress 2.7 blog along with some great features to enhance your ContentLink setup.
Install the plugin and you’ll be able to:
And our newest feature:
Download Kontera-WordPress Plugin for WP 2.7
Here’s how you set it up:
Don’t forget, with this upgraded Kontera plugin, you now have the option to enable of disable ContentLink ads from within the post editor!
Download Kontera-WordPress Plugin for WP 2.7
If you are using an earlier WordPress version, visit WordPress Support on our Publisher Tools Section for other plugins.
When undertaking an online advertising campaign, advertisers strive to engage users. Campaign goals vary from increasing brand awareness to introducing a product’s advantages while encouraging users to try it out. Meeting these goals in the highly competitive and fast paced online marketing sphere is a challenging task. Campaigns these days have to engage users by delivering the advertiser’s messaging in an innovative and compelling way.
Kontera’s In-text advertising is an ideal medium through which to meet this challenge. ContentLink ads are placed where users’ attention is focused, within the text, while Kontera’s advanced technology, ensures maximum relevancy between the ads and the content in which they’re featured. ContentLink is a rich advertising tool which simultaneously provides added user-value and a particularly well targeted advertising campaign.
Below is an example of a rich media campaign recently launched:
Read more about “Looking Outside the (Search) Box” in online advertising.
Bryan Everett, Kontera’s SVP Business and Development, was interviewed on Adotas this week. In a Q & A series, Everett presents an overview of Kontera- technology, history, and direction. Through this overview, Everett offers interesting insight into the world of In-Text contextual advertising. Here’s a sneak peek:
Q: With more than 300 ad networks out there, how do you add value to advertisers? Publishers?
A: Considering the economic situation we’re in now, more advertising dollars will be pushed towards performance-based vehicles. As it relates to advertisers, what differentiates us from other ad networks is that we are a Cost-Per-Click based platform which means that they only pay for performance. In addition, we convert well for advertisers once users do click on an ad. For publishers, we provide a very strong additive eCPM to the overall page, as well as a solid user experience because we choose the most relevant keywords and ads at the most relevant and opportune time… Go to Article
We wanted to sit down with Mike Glover, Kontera’s Director of Business Development, to talk about the last three and half years and the growth Kontera’s seen with its publisher network.
You’ve been with Kontera for a number of years now and have worked with 1000’s of publishers. What in your opinion separates Kontera’s In-Text solution from other offerings in the market?
I think first and foremost you have to realize that the founders of Kontera invented the idea of In-Text and, to a large degree, contextual advertising as a whole, back around the year 2000. This was before AdSense if you can believe it. The team of people that have been working here for that long have been the pioneers of the In-Text industry and everything that it encompasses for the three main players involved- advertisers, publishers and users.
Kontera focuses on delivering a technological solution that equally serves all the relevant players, so when we talk with publishers and introduce them to our philosophies around In-Text, it leaves them with an easy decision as to who to work with. We strive to give publishers the means to generate revenue from the most popular portions of their sites while maintaining the balance of their bottom line with their readership. If you can give the publisher the ability to maintain their advertiser integrity, i.e. the most contextually relevant offering that their readers are interested in, while increasing their RPM by an average of 20%, it’s a win all the way around.
Where do you see In-Text going in the coming years?
Well, from where it started, giving advertisers the ability to buy search keywords within content, to where it is today, it’s almost impossible to figure out what’s coming next. Kontera is continuing to offer new ideas and options for the publishers/advertisers/users as to how they interact with the In-Text unit. We’ve given new meaning to the value of the click by going beyond just a new revenue opportunity.
Kontera offers related content, related videos, search capabilities and we’ll continue to listen to the publishers within each market to see how to tailor the In-Text unit to their needs. Our newest product, the Kontera Hybrid, is almost 100% customizable to the publisher’s preference between revenue and user offerings. I believe that just as you see AdSense within close to 85% of the sites out there, In-Text, in some form or another, will be utilized by as many publishers within the coming two years.
What would you say is the best part about working at Kontera?
Tough question. No, just kidding. Having worked at large companies like NBC and Bank of America, Kontera has the unique combination of ‘big’ company operations with the ’small’ company philosophy. It’s amazing in that at any time you can find the CEO sitting down with the Account Management Team just to get a feel for what’s happening with the publishers in the Food and Living category, for example, or you’ve got a team in San Francisco talking with a team in Israel over a video chat about what improvements we can make to the ad layer to help meet an advertiser’s requests.
It’s fast paced, it’s diverse and it’s rewarding. You couple that with the lunches that are brought in from the neighboring restaurants and it’s a tough place to leave.
This interview is part of our blog series “Kontera’s Backstage Pass”. Read more:
Do gigantic spreadsheets of stats creep you out? They do me. Kontera analysts on the other hand, love them.
Stats are useful for many reasons; my own favorite use is for the purpose of getting insightful information about Kontera partners. Today, we’ve asked our analysts to gather the information that would answer an essential question: what do Kontera’s top earners have in common?
Here’s what we came up with:
This is what we found so far through our stats. Any questions? Suggestions? We’d love to see your comments.
We are thrilled to announce that Kontera has been chosen by AlwaysOn as one of the AO global 250 winners. The AO Global 250 were selected from over hundreds of companies, nominated by a panel of industry experts in the online technology, media, entertainment, enterprise and greentech sectors from around the world.
From our press release page:
Kontera was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Kontera was also awarded the AlwaysOn Top 100 in 2007 for the company’s proprietary contextual technology. Keep Reading >>
So you have decided to try a new revenue-generator for your site or blog. But Kontera ContentLinks seem a little too good to be true—they don’t use up any of your space, they bring completely additive revenue and they only require one-time implementation. Decidedly skeptical, you drag your feet; you never get around to putting the ads up, or you only install the Kontera code on a few pages to test it out. Maybe your Kontera rep even lets you know that you can start small if you prefer. It is your website, and of course we want you to feel comfortable.
However, if you are looking to earn some real money, this is what you should do: the moment you receive your Kontera code, install it across your entire site.
Then watch.
For the first one to two weeks, the algorithms behind Kontera ContentLinks are going through an automatic optimization process to “learn” all of your existing content. Every time the algorithms encounter new content (your latest blog post or article), they analyze it in real time and perpetually ensure Kontera is serving the best ads possible.
After the first couple of weeks, your metrics will hit their stride; in the second half of your first month, you will see the true revenue opportunity with ContentLinks. If you had started the month by only implementing ContentLinks on a small portion of your site, then the metrics wouldn’t be as meaningful. With more coverage (ideally 100% of the pages) on your site, you will see the clearest revenue picture for long term monetization.
One of Kontera’s top publisher partners, Tim Carter of AskTheBuilder.com, shared some sound advice, “It’s really important for those who are testing ad products to look at the big picture. If possible, have [ContentLinks] run site wide for at least a month . . . If you are testing just a small part of a website, be sure to extrapolate the revenue out to all pages of the website. Finally, understand that different pages of a website might make far more revenue than other pages.”
Because certain areas of your site may perform stronger than other areas, site-wide data will be the most accurate. Whether you have just received your Kontera code or implementation has long been on your to-do list, I encourage you to immediately begin maximizing the revenue your site or blog is capable of earning. If you have been wading in the Kontera pool, I encourage you to swim with us and soak up the revenue you deserve. And if you haven’t signed up for a Kontera account yet—what are you waiting for? Become a Kontera Publisher.
Indulging our uncontrollable urge to try out any and all web gadgets out there, we thought why not give Quibblo a shot? So we’ve put together a fun ContentLink trivia quiz.
Our ContentLinks are customizable, feature-rich, In-Text ad units. They’re great for generating your ad revenue, but how much do you really know about them?
Read more about Kontera’s contextual advertising technology.
A few weeks back, we told you about the new Kontera-WordPress plugin. We were thrilled to get so many great responses and feedback from you. We promise to keep providing you with more great tools to simplify and enhance the use of ContentLink ads on your blogs.
If you haven’t already tried our new WordPress plugin, there’s no time like the present. We’ve put together a short tutorial to make integration a snap:
Download Plugin for WordPress 2.5
Download Plugin for WordPress 2.0
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