You want to make money from your website without the risk of driving your traffic away.  Kontera has the In-Text advertising solution that pledges to:

• Not clutter your pages.
• Not trash your text.
• Bring your readers the relevancy that they deserve.
• Showcase brands that mean business.
• Keep the network clean in order to welcome big brands-meaning unique high paying advertisements.
• Maintain tight integration between your content and your users’ intent delivering record high CTR.
• Provide value to users and publishers.
• Serve fewer links per page while delivering strong campaign performance. (Also check out mediapost.com)
• Offer you a sustainable revenue stream that you can bank on.
• Bring you the premier In-Text Advertising experience.

Our unbeatable contextual technology delivers results without compromising on quality and your users.

You may already know that the year you were born is considered the year of the rat, ox, or horse according to the ancient Chinese zodiac.  What you probably didn’t know yet, is that at Kontera, we’ve proclaimed 2010 as the year of relevancy.

What does this mean for our partners?  Well, it’s pretty simple, higher relevancy means that:

• Publishers don’t sell out their users to irrelevant ad exposure and are not hurting their users’ experience. Happy users mean increased traffic, time on site, and loyalty.
• Higher CTR – as you get paid by the click, more clicks means more money for your website
• Advertisers don’t have ads served to users who aren’t interested, thus getting high conversion on their campaign

Essentially everyone profits!

Relevancy is a mark at Kontera that we take very seriously.  Our relevancy efforts start at the “story-level” targeting where we interpret the meaning of the page then matching it with contextual ads that are the most relevant ones.

One measure of relevancy is in the form of a metric called CTR.  CTR or click through rate is a frequency ratio between the number of times an ad is viewed and the number of times it gets clicked on.  Experts agree that as the net becomes increasingly more built up, advertising campaigns that were formerly effective may not hold effectiveness.   In fact, recent statistics indicate that classic banner ads carry a mere .07% CTR rate bringing further understanding to the rise in the phrase “banner blindness”.  In contrast, ads on the Kontera network are characterized by starting click through rates that exceed 10% with some campaigns reaching upwards of 14% (!).

CTR is just one measure of a publisher’s ad performance, but is one of the most honest ways to gauge user satisfaction and interest.  Many publishers  find that after testing with other In-Text ad networks, their user experience suffers and many users desert their site due to the low relevancy threshold so be sure not to compromise when it comes to relevancy.

The next time you read your zodiac sign at your local Chinese restaurant, be sure to remember 2010 as not only the year of the tiger but also as Kontera’s commitment to relevancy.

Have you heard?  Kontera is giving away Amazon Kindles through our MVP Rewards Program!
We wanted to take an opportunity to re-introduce our latest promotion:

Entering is simple and only requires presenting some of your Kontera In Text Advertising successes in a post on your site, and then shooting us an e-mail with the link to the post. You can be rewarded with a great prize!  Find all the details here.

We look forward to reading your post and shipping out your new Kindle. 

Hurry up and enter this contest as the deadline is October 31st – increase your chances to get a special Halloween treat from Kontera!

Our top clicked Keywords list provides an interesting glimpse into what terms are in the center of attention over the past few weeks. From Finance news to best selling gadgets and hot trends, you can be sure that these Keywords will cover them all.

The last two weeks of summer are bound to spark the travel bug in all of us and people are getting restless to take one more trip before school starts again.  Cruising, flying, and luxury hotels—anything goes, and ‘Travel’ related keywords are more attractive than ever.

In ‘Sports’ it’s been a dramatic summer on one of golf’s majors – the ‘PGA Championship’ – as Y.E. Yang, beat none other than the sport’s No. 1 guy – ‘Tiger Woods’. To those of us who are looking for a different type of sporting thrills the ‘UFC’ provided a good viewing alternative to Golf.

Award winning show ‘Mad Men’ is back and it’s more clickable than ever. That said, it takes a lot more than Madison Avenue advertisers or the ‘District 9′ aliens to move ‘Vanessa Hudgens’ from her place at the top of the ‘Entertainment’ category. The 40th anniversary of the ‘Woodstock Festival’ generated a lot of click-love and what better way to bring summer to a close than by listening to some great music while wearing flowers in your hair?

Kontera’s Top Keywords Post Series brings to you the most clicked terms per category each month. For additional posts visit Top Clicked Keywords.

Kontera’s top clicked keywords list for this month is ready for launch   We’ve selected a few top categories that have amassed a large number of clicks to see which terms have received the most attention.  Many publishers who are making money blogging, utilize these lists to help gain focus for their blog writing efforts.

“Virtual makeover” has fairly won its top place on the list this month with a high number of clicks and lots of coverage.  I find virtual  makeover sites to be a great invention.  Not only are they fun to play with, but they can also serve as preventive medicine for impulsive real-life makeovers.  They relieve something of that need to just be spontaneous today and dye my hair magenta.  Or encourage it.

Cooking & Dining category has brought up some surprises.  A nice cooling breeze amidst the summer comes with keyword “gazpacho recipe”- the timing is just right.  Along with it, but thankfully unrelated, keyword “dog treat recipe” has jumped to the top, and if you are making money blogging, you may want to consider this one.  Have a look for some homemade treats; your dog will definitely appreciate it.

This month Entertainment category includes “Transformers”, all in less than two weeks of release, we already hear that “Transformers: Revenge of the Fallen” is on the verge of becoming the highest-grossing pic of the year at the worldwide box office.

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